Subscribe & Follow
Advertise your job vacancies
Trending
Show more
Jobs
- Head of Performance Marketing South Africa
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Senior Video Editor Johannesburg
- Creative Director Cape Town
- Head of Social Durban
- Influencer and PR Account Manager Cape Town
- Working Art Director Johannesburg
- Mid-Weight Art Director Cape Town
- Junior Copywriter Cape Town
Telling the HIV love story
Net#work BBDO's new commercial highlighting HIV/Aids awareness uses ordinary road signs to draw attention to the disease. The ad is sponsored by Virgin Unite, the independent charitable arm of the Virgin brand.
The commercial tells the story of a couple who meet, fall in love, have unprotected sex and later become infected.
Fanana Molapokatse, the writer on the team that created the ad, says: "People have become immune to emotional blackmail. Depressing images of sick people are so overexposed that viewers immediately switch off when they see them."
Creative Gary du Toit says: "So often we forget that Aids is a horrible by-product of a wonderful emotion - love. So we created a little love story, with a sting in the tail, and used road-signs to tell it."
Fresh Eye Film Productions partnered Net#work BBDO in this pro bono project that took 18 months to complete. The ad was shot in and around greater Johannesburg by director David Golden, who said it was a great pleasure to donate time to this unique and wonderfully creative way of conveying a message about something so important.
