By bringing together an understanding of the media landscape, competitor situation and consumer behaviour, the company aims to choose media that provides both impact and relevant context and delivers the highest ROI. Key brands it will be working on include Steri Stumpie, Pure Joy, Simonsberg, Melrose, Everfresh, Fabulite, yumchums and Aylesbury.
“Parmalat is a market leader in a number of categories and we are looking forward to partnering them to further entrench the brand in the SA market. We believe that this is a great partnership with its international pedigree and our expertise in the local market,” said Page Three Media's MD, Anne Dearnaley.
Kobus Smit, Parmalat's head of marketing said, "We have been fair at managing brand-communication efficiencies, but not always its effectiveness. This is where we look forward to Page Three Media's assistance."
