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Gordon Patterson analyses latest Media Inflation Watch figures at AMASA October Forum
AMASA invites you to the October meeting where Gordon Patterson of the Starcom Mediavest Group and longstanding ABC board member, explores one of the most hotly debated subjects in South Africa - the Media Inflation Watch numbers.
Traditional media platforms continue to fragment. New media offerings lack comparable measurement and clients and advertisers have increased demand for measurability and return on investment.
Often media owners refer to the influence of supply and demand as a motivation to increase advertising rates, however as demonstrated in the latest data, there is no question of supply and demand having any inflationary impact whatsoever, on any platform.
What's your opinion? Don't miss out on this controversial view of our industry's inflationary figures!
Meeting details:
Date: Wednesday 7 October 2009
Venue: JSE, 1 Gwen Lane, Sandown
Time: 16h00 for 16h30
Cost: AMASA Members - Free; Non-Members - R50
Parking available at Village Walk.
The Advertising Media Association of South Africa's primary focus is the education of people with an interest in the media, marketing and advertising industry.
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