Martin Lindstrom's answer to the ad industry slump

It's no secret that Africa is often viewed as providing sub-standard creative execution and services, when compared to first world cites such as London and New York. With the But-ology Symposium, it's claimed, South Africa will have access to this cutting-edge concept at the same time as anywhere else.

Lindstrom's Buy-ology project suggests working better, smarter, faster, and more effectively - which means sharper campaigns. Among other things, he'll be telling how it's possible to predict the success of a brand - without asking the consumer's opinion.

How much do you really know about why customers buy? Would you like to know whether an ad will work before you start investing in production? Lindstrom claims that by using research gleaned from 2000 volunteers worldwide, he'll prove that everything we currently believe about why customers buy is wrong.

Special offer

Individuals may receive a 10% discount by quoting VIP code ‘MLEXP4' when you register at www.globalleadersevents.com/lindstromza.

Agencies get a third pass free of charge if they bring two clients to the event; the free pass can be used for a client or for the agency). Simply quote VIP Code 'MLEXP4'.

For full details, go to www.globalleadersevents.com/lindstromza, www.martinlindstrom.com or download a brochure from www.globalleadersevents.com/event/pdf.cfm?eventID=95&.

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