Creative Circle results for March 2008

Newspaper:

1. Cape Union Mart/Store Card “Shark/Lioness/Snake/Crocodile” - KingJames JHB

2. Holiday Tours/Student Packages “Shoes/Foam/Cone” - DDB SA
2. Novarts Consumer Health/Lamisil “Dog/Cat/Ducks” - Saatchi & Saatchi

Magazine:

1. Toyota/Yaris RF Big Sound “Gorilla” - Draftfcb Jhb

2. Snell & Co/Russian Bear Vodka “Party Tricks//Window Crack/Whoopee/Itching Powder” - Lowe Bull (CT)
3. Osram/Super Lights Bulbs “Ghost Stories/Shadow Puppets/Reading in the Dark” - Saatchi & Saatchi

Outdoor:

1. Operation Smile “John/Arnoldo/Nyan” - Saatchi & Saatchi

2. Sweets from Heaven/Sour Warheads “Lemon/Apple/Rasberry” - Ireland-Davenport
3. SABC “911/Mandela/Jungle - Draftfcb JHB

TV/Cinema:

1. SABC/Good Hope FM - Kinky Afro Camp. “Beach/Telephone” - BBDO CT

2. Food & Trees for Africa “Printer” - Lowe Bull (Jhb)
3. Coronation Fund Managers “Butterfly” - FoxP2
3. Osram/Lightbulbs “Night Safari” - Saatchi & Saatchi

Radio:

1. Brand Africa Media “Cremora/Lunch Bar/Rolux-Magnum” - BBDO CT

2. Russian Bear Vodka “Olga/Hunger” - Lowe Bull (CT)
3. Johnson & Johnson/KY Jelly “Stranger/Elderly Couple/Boardroom” - DDB SA

The judging panel for March 2008 comprised:

• Rob McLennan, Draftfcb
  
• Justin Wanliss, Leo Burnett
  
• Laura May Vale, Euro RSCG
  
• Jonathan Beggs, Ogilvy
  
• Adam Joubert, TBWA\Hunt\Lascaris
  
• James Cloete, TJDR
  
• Jacques Shalom, McCann Erickson
  
• Xolisa Dyeshana, Joe Public
  
• Slade Gill, Net#work BBDO

Newspaper

Comments McLennan, “The categories are noticeably thinner now that agencies can only enter their work into one category, but there was a clear winner with King James Johannesburg's Cape Union Mart Store Card campaign, where ‘you have 55 days to pay, or maybe never at all'. Very funny. DDB's Holiday Tours and Saatchi's Lamisil also used visual humour to tie for second place.

Magazine

“Draftfcb's Toyota Yaris's ‘Big Sound' Gorilla won this month, closely followed by Lowe Bull Cape Town's campaign for Russian Bear Vodka. Two very different art direction styles. An age-old debate reared its head over third-placing Osram ad by Saatchi's. There was an identical execution that placed second in ad of the month last month, for Maglite. Some judges called for the ad to be removed, based on first in wins but after discussion we decided to let them fight it out at ad of the year, as they were obviously done without knowledge of the other.”

Outdoor

Continues McLennan, “Is it a plane? is it a bird? No, it's a interactive poster/digital/experiential/cellphone entry. Whatever it is, the Saatchi's Operation Smile was well-liked. Close behind was Ireland-Davenport's Sweets from Heaven campaign. The most discussion was around Draftfcb's SABC Radio posters. Some judges saying it was the stand out work of the month, other not getting it at all. Cannes will tell.”

Radio

“The clear winner was BBDO Cape Town's Brand Africa campaign, where they took vintage South African ad's and turned them into Brand Africa ads.”

Television

“It was fantastic to be spoilt for choice for a change. Four very different flavoured winners. Two other campaigns that couldn't be squashed into the top three, but the dude's though were very deserving, were the 5fm and Chicken Licken campaigns,” he concludes.