The winners, including Nike South Africa's "Just Do It: Caster Semenya", of the inaugural Gerety Awards have been announced. The grand jury selected the winners following the executive jury sessions, which took place in 10 capital cities.
Co-founder Lucía Ongay said: "I could not be prouder of the winners chosen by the Gerety jury, in total there were just 60 entries which reached the required score to be awarded this year’s Gerety Awards. The highly acclaimed and respected Gerety Awards jury and the winners they have chosen clearly sets the benchmark for the very highest standard of creativity.”
Gerety jury member Angela Natividad, CCO and so-founder of Hurrah.gg, said: “There were plenty of woman-oriented ads, but that’s just the ad industry right now. What better focus group than Gerety to distinguish truly empowering works from femvertising?
I also think some agencies believed that, because the jury is all women, work targeting women would stand a better chance. Not so. The winning brands from this year’s Gerety Awards draw from a range of industries and persuasions and are a testament to the discernment of a diverse and qualitative jury.”
Grand Prix was awarded to LOLA MullenLowe for “HIDDEN FLAG”, McCann New York for “Changing the Game”, VMLY&R Warsaw for “The Last Ever Issue” and two Grand Prix was awarded to AMVBBDO for “Viva La Vulva”.
BBDO New York was awarded Agency of the Year with two Silvers, four Bronze and eight Shortlist. Winning work included “#DefyTheName” for Monica Lewinsky; “Care-E” for KLM; and “Nurses Save Lives” for Johnson&Johnson.
BBDO Worldwide was awarded Network of the Year with two Grand Prix, one Gold, three Silvers, four Bronze and 17 Shortlists. Winning work included “Viva La Vulva” from AMVBBDO and AT&T “Train” from BBDO New York.There were also winners from Australia, Canada, Colombia, Denmark, France, Germany, Lebanon, Netherlands, Poland, Russia, Spain, Sweden, UK and USA.
Wieden+Kennedy Amsterdam was awarded Gold for Nike South Africa’s “Just Do It: Caster Semenya”.
The most awarded countries include USA, UK, Germany and Spain: USA had one Grand Prix, one Gold, five Silver, eight Bronze and 13 Shortlist; the UK had two Grand Prix, one Gold, two Silver and 10 Shortlist; Germany had two Gold, one Silver, one Bronze and nine Shortlist; Spain had one Grand Prix, two Gold, seven Silver, one Bronze and two Shortlist.
Have a look at the full list of winners:
| Award | Category | Media Type | Entrant | Title | Brand |
| Grand Prix | Communication Cut | Online Video | AMVBBDO | Viva La Vulva | Essity Bodyform/Libresse |
| Grand Prix | Craft Cut | Online Video | AMVBBDO | Viva La Vulva | Essity Bodyform/Libresse |
| Grand Prix | Innovation Cut | Product & Packaging Design | McCann New York | Changing the Game | Microsoft |
| Grand Prix | Media Cut | Alternative | VMLY&R Warsaw | The Last Ever Issue | Gazeta.pl, Mastercard, BNP Paribas |
| Grand Prix | Works For Good Cut | Integrated | LOLA MullenLowe | HIDDEN FLAG | FELGTB |
| Gold | Innovation Cut | Integrated | Ogilvy | No need to fly - around the world in Germany | German Rail |
| Gold | Communication Cut | Tv/Cinema | Wieden+Kennedy Amsterdam | Just Do It: Caster Semenya | Nike South Africa |
| Gold | Communication Cut | Print | DDB Group GmbH | Highlight the Remarkable - The remarkable Kathrine | STABILO International GmbH |
| Gold | Communication Cut | Alternative | BETC | Save our Species | Lacoste |
| Gold | Entertainment Cut | Digital | VMLY&R North America | Keeping Fortnite Fresh | Wendy's |
| Gold | Entertainment Cut | Online Video | AMVBBDO | Viva La Vulva | Essity Bodyform/Libresse |
| Gold | Innovation Cut | Integrated | Forsman & Bodenfors | The E.V.A. Initiative | Volvo Cars |
| Gold | Innovation Cut | Alternative | MullenLowe SSP3 | My Line | Ministry of Technology & Communication of Colombia |
| Gold | Media Cut | Print | McCann Spain | Fresh Prints: Berries | Aldi |
| Gold | Experience Cut | Alternative | McCann, Spain | Museum of Romanticism | Ikea |
| Silver | Works For Good Cut | Online Video | White Ribbon | Boys Don't Cry | White Ribbon |
| Silver | Communication Cut | Online Video | Leo Burnett Madrid | The time we have left | Ruavieja |
| Silver | Communication Cut | Integrated | Leo Burnett Madrid | The time we have left | Ruavieja |
| Silver | Communication Cut | Digital | Leo Burnett Madrid | The time we have left | Ruavieja |
| Silver | Health Cut | Online Video | AMVBBDO | Viva La Vulva | Essity Bodyform/Libresse |
| Silver | Communication Cut | Integrated | Forsman & Bodenfors | The E.V.A. Initiative | Volvo Cars |
| Silver | Craft Cut | Online Video | ANORAK Film GmbH | Mercedes-Benz - Bertha Benz | Mercedes-Benz |
| Silver | Craft Cut | TV/Cinema | BBDO New York | Train | AT&T |
| Silver | Works For Good Cut | Digital | BBDO New York | #DefyTheName | Monica Lewinsky |
| Silver | Experience Cut | Alternative | Leo Burnett Chicago | Kraft Now Pay Later | Kraft Heinz |
| Silver | Works For Good Cut | Integrated | Leo Burnett Chicago | Legal-Ade | Kraft Heinz |
| Silver | Works For Good Cut | Product & Packaging Design | VMLY&R Australia | Sip Safe | Monash University |
| Silver | Works For Good Cut | TV/Cinema | Leo Burnett London | Tour des Femmes | Skoda |
| Silver | Works For Good Cut | Alternative | MullenLowe SSP3 | My Line | Ministry of Technology & Communication of Colombia |
| Silver | Works For Good Cut | Alternative | MullenLowe SSP3 | Women Rewrite Women | El Tiempo |
| Silver | Communication Cut | 4 Spot Campaign | MullenLowe SSP3 | The Invisible Women | El Tiempo Newspaper |
| Silver | Experience Cut | Radio | MullenLowe SSP3 | Abuse Disclaimers | Aguila |
| Silver | Entertainment Cut | Integrated | McCann New York | The Team That Wouldn't Be Here | Verizon |
| Silver | Communication Cut | Print | McCann Spain | Fresh Prints: Tomatoes | Aldi |
| Silver | Communication Cut | Print | McCann Spain | Fresh Prints: Berries | Aldi |
| Silver | Media Cut | Print | McCann Spain | Fresh Prints: Tomatoes | Aldi |
| Silver | Communication Cut | Alternative | McCann, Spain | Museum of Romanticism | Ikea |
| Bronze | Works For Good Cut | Integrated | Wieden+Kennedy Amsterdam | Oceans Week | AB InBev |
| Bronze | Craft Cut | Digital | RT | #Romanovs100: 4,000 photos. 4 social networks. 1 family. | RT |
| Bronze | Communication Cut | TV/Cinema | BETC | The little duck | Disneyland Paris |
| Bronze | Health Cut | Online Video | Wunderman Thompson | I Touch Myself Project: Serena Williams | Berlei |
| Bronze | Health Cut | TV/Cinema | Le Bureau AB | Taking care of business | Arbetsförmedlingen - The Swedish Public Employment Service |
| Bronze | Works For Good Cut | Alternative | Leo Burnett Chicago | Kraft Now Pay Later | Kraft Heinz |
| Bronze | Craft Cut | TV/Cinema | TBWA\NEBOKO | Frekkel | Staatsloterij |
| Bronze | Communication Cut | Integrated | VMLY&R North America, New York | Miss America 2.0 | Miss America |
| Bronze | Innovation Cut | Digital | VMLY&R North America, Kansas City, USA | Six Degrees to Tennessee | The State of Tennessee |
| Bronze | Media Cut | Alternative | DDB Sydney | Polo Unfail | Volkswagen |
| Bronze | Health Cut | Online Video | TBWA\NEBOKO | The Biggest Secret Diet | Albert Heijn |
| Bronze | Communication Cut | Online Video | &Co. / NoA | The Lift | Bianco |
| Bronze | Works For Good Cut | Integrated | J. Walter Thompson Beirut | Young Bride | RDFL |
| Bronze | Communication Cut | 4 Spot Campaign | BBDO New York | AT&T Cinema | AT&T |
| Bronze | Craft Cut | Online Video | BBDO New York | Nurses Save Lives | Johnson & Johnson |
| Bronze | Health Cut | Alternative | Grey Germany | discovering hands - The Blind see more. | discovering hands |
| Bronze | Communication Cut | Digital | BBDO New York | One for Two | Mars Chocolate North America |
| Bronze | Innovation Cut | Alternative | BBDO New York | Care-E | KLM |
| Bronze | Communication Cut | Digital | MullenLowe Boston | Twitter Bait | Burger King |
| Bronze | Craft Cut | Integrated | VMLY&R Brazil | Tooth Fairy's Address | FOUSP – USP University of Dentistry |
| Bronze | Communication Cut | 5 Spot Campaign | LOLA MullenLowe | Birthday Clowns | Burger King |
| Bronze | Communication Cut | 4 Spot Campaign | MullenLowe SSP3 | Women Rewrite Women | El Tiempo |
| Bronze | Experience Cut | Radio | MullenLowe SSP3 | Abuse Disclaimers | Aguila |
| Shortlist | Works For Good Cut | Integrated | Inter Media House & Alkemy | BUU. Write it, don't say it. | FC Internazionale Milano |
| Shortlist | Works For Good Cut | Online Video | Red&Co. | Netflix "Make Room" | Netflix |
| Shortlist | Craft Cut | TV/Cinema | 180 Kingsday | We need more flowers | funnyhowfowersdothat.co.uk |
| Shortlist | Works For Good Cut | Print | King Solutions | #metoo | Childhood |
| Shortlist | Works For Good Cut | Radio | Cummins&Partners | Walk Like a Woman | Plan International |
| Shortlist | Media Cut | Digital | RT | #Romanovs100: 4,000 photos. 4 social networks. 1 family. | RT |
| Shortlist | Communication Cut | 2 Spot Campaign | TBWA Stockholm | Whoever You Are | SJ Swedish Railways |
| Shortlist | Communication Cut | Online Video | SOUR Bangkok | Just Me | Cute press |
| Shortlist | Entertainment Cut | Alternative | SOUR Bangkok | Girl From Nowhere | GMM Grammy |
| Shortlist | Communication Cut | Product & Packaging Design | Serviceplan Campaign 1 GmbH | HiPP Onehand-Cookbook | HiPP |
| Shortlist | Craft Cut | Product & Packaging Design | Serviceplan Campaign 1 GmbH | HiPP Onehand-Cookbook | HiPP |
| Shortlist | Entertainment Cut | TV/Cinema | Marystone | Intersport Run Spirit | Adidas Intersport |
| Shortlist | Experience Cut | Digital | Proximity Paris | Exträa HD | Häagen-Dazs |
| Shortlist | Communication Cut | Digital | BETC | When the internet is down.com | Bouygues Telecom |
| Shortlist | Works For Good Cut | Online Video | Wunderman Thompson | I Touch Myself Project: Serena Williams | Berlei |
| Shortlist | Works For Good Cut | Digital | Dentsu Jayme Syfu | NBS Illiterhate | National Book Store |
| Shortlist | Health Cut | Radio | Le Bureau AB | Artificial with a heart | Arbetsförmedlingen - The Swedish Public Employment Service |
| Shortlist | Works For Good Cut | Online Video | Slim Pictures | Dream Gap | Barbie |
| Shortlist | Works For Good Cut | Digital | W3haus | #LivingTogetherTransforms | Google |
| Shortlist | Communication Cut | Online Video | Tower Film | The Party Bus | SHISEIDO |
| Shortlist | Communication Cut | Product & Packaging Design | Leo Burnett Sri Lanka/ Toronto | Petal Paint | Petal Paint |
| Shortlist | Craft Cut | Product & Packaging Design | Leo Burnett Sri Lanka/ Toronto | Petal Paint | Petal Paint |
| Shortlist | Communication Cut | Alternative | Leo Burnett Sri Lanka/ Toronto | Petal Paint | Petal Paint |
| Shortlist | Craft Cut | Alternative | Leo Burnett Sri Lanka/ Toronto | Petal Paint | Petal Paint |
| Shortlist | Works For Good Cut | Alternative | Leo Burnett Sri Lanka/ Toronto | Petal Paint | Petal Paint |
| Shortlist | Works For Good Cut | Product & Packaging Design | Leo Burnett Sri Lanka/ Toronto | Petal Paint | Petal Paint |
| Shortlist | Innovation Cut | Alternative | Leo Burnett Sri Lanka/ Toronto | Petal Paint | Petal Paint |
| Shortlist | Craft Cut | Online Video | Ueberground GmbH | REBELLE „Break the rules of fashion.“ | REBELLE |
| Shortlist | Communication Cut | TV/Cinema | Ueberground GmbH | LIDL „Wow Families“ | LIDL International |
| Shortlist | Craft Cut | Online Video | Ueberground GmbH | LIDL „Wow Families“ | LIDL International |
| Shortlist | Experience Cut | Integrated | VMLY&R North America | The Runaway Pub | New Balance |
| Shortlist | Communication Cut | TV/Cinema | VMLY&R | R.I.P. Simon | Life Direct |
| Shortlist | Works For Good Cut | Online Video | VMLY&R Czech Republic | The Mamma Beer Project | MAMMA HELP |
| Shortlist | Communication Cut | Online Video | VMLY&R | Same Blood | Special Olympics Latin America |
| Shortlist | Craft Cut | Alternative | VMLY&R UAE | Iftar of Lights | Betty Crocker |
| Shortlist | Works For Good Cut | Product & Packaging Design | VMLY&R | India Dega Aashirvad | Dega Rice |
| Shortlist | Entertainment Cut | Online Video | Wunderman Thompson | I Touch Myself Project: Serena Williams | Berlei |
| Shortlist | Works For Good Cut | Digital | We Are Social | WWF #NOBUILDCHALLENGE | WWF FRANCE |
| Shortlist | Media Cut | Alternative | DDB Sydney | Grave of Thrones | Foxtel |
| Shortlist | Communication Cut | Integrated | Forsman & Bodenfors | What are you wearing? | Åhléns |
| Shortlist | Works For Good Cut | Alternative | Cummins&Partners | She Gives Birth, You Give Blood | The Australian Red Cross Blood Service |
| Shortlist | Craft Cut | TV/Cinema | M&C Saatchi Stockholm | Above and Beyond | Com Hem |
| Shortlist | Communication Cut | Alternative | J.Walter Thompson Amsterdam | Jade | Opel |
| Shortlist | Communication Cut | Online Video | AMVBBDO | Diversish | Valuable 500 |
| Shortlist | Works For Good Cut | Integrated | Leo Burnett Beirut | #ShameOnWho | ABAAD Resource Center for Gender Equality |
| Shortlist | Experience Cut | Integrated | TBWA\NEBOKO | McDonald's For You | McDonald's |
| Shortlist | Experience Cut | Alternative | Voskhod | ForteFemme | ForteBank |
| Shortlist | Communication Cut | Digital | AnalogFolk | Nulla Puo Fermarci (Stop At Nothing) | Nike |
| Shortlist | Works For Good Cut | Alternative | Zavod BBDO | World Cleanup Day 2018 | World Cleanup Day |
| Shortlist | Health Cut | Digital | Edelman | For Every Robbie | WW (Formerly WeightWatchers) |
| Shortlist | Entertainment Cut | Digital | Edelman | OMEN by HP Challenge | OMEN by HP (HP's Challenger Gaming Brand) |
| Shortlist | Media Cut | Digital | Edelman | OMEN by HP Challenge | OMEN by HP (HP's Challenger Gaming Brand) |
| Shortlist | Works For Good Cut | Product & Packaging Design | Edelman | Old Milk | Coop |
| Shortlist | Craft Cut | Online Video | BBDO New York | Space Station | Macy's |
| Shortlist | Craft Cut | Online Video | BBDO New York | One for Two | Mars Chocolate North America |
| Shortlist | Works For Good Cut | Integrated | Edelman | Old Milk | Coop |
| Shortlist | Experience Cut | Integrated | Edelman | Old Milk | Coop |
| Shortlist | Experience Cut | Alternative | Edelman | Big Bell | Taco Bell |
| Shortlist | Entertainment Cut | Alternative | Edelman | Big Bell | Taco Bell |
| Shortlist | Media Cut | Alternative | BBDO New York | Art in Progress | Bombay Sapphire |
| Shortlist | Experience Cut | Digital | BBDO New York | Live Moves | Bacardi |
| Shortlist | Communication Cut | Digital | BBDO New York | Live Moves | Bacardi |
| Shortlist | Media Cut | Digital | BBDO New York | InstantJams | Bacardi |
| Shortlist | Entertainment Cut | Digital | BBDO New York | The Sun and the Snake | Foot Locker |
| Shortlist | Works For Good Cut | Digital | BBDO New York | Change the Course of History | IRC/ Getty Images |
| Shortlist | Works For Good Cut | Online Video | Papel & Caneta | My Best Flaw | Papel & Caneta |
| Shortlist | Craft Cut | 3 Spot Campaign | Clemenger BBDO Wellington | Belted Survivors | NZ Transport Agency |
| Shortlist | Media Cut | Alternative | CHE Proximity | #Earnbassadors | Velocity Frequent Flyer |
| Shortlist | Craft Cut | Online Video | SUN-AD Company Limited | Play the Biggest Record | TOYOTA |
| Shortlist | Craft Cut | Integrated | ANR BBDO and Åkestam Holst NoA | In the names of equality | Fredrika Bremer Association and Equalisters (Rättviseförmedlingen) |
| Shortlist | Works For Good Cut | Integrated | ANR BBDO and Åkestam Holst NoA | In the names of equality | Fredrika Bremer Association and Equalisters (Rättviseförmedlingen) |
| Shortlist | Innovation Cut | Integrated | ANR BBDO and Åkestam Holst NoA | In the names of equality | Fredrika Bremer Association and Equalisters (Rättviseförmedlingen) |
| Shortlist | Works For Good Cut | Alternative | Grey Duesseldorf | discovering hands - The Blind see more. | discovering hands |
| Shortlist | Craft Cut | Product & Packaging Design | Grey Duesseldorf | discovering hands - The Blind see more. | discovering hands |
| Shortlist | Experience Cut | Alternative | Grey Duesseldorf | Sons of Solidarity | Parkinsonsamtoekin |
| Shortlist | Health Cut | Alternative | Grey Duesseldorf | Sons of Solidarity | Parkinsonsamtoekin |
| Shortlist | Communication Cut | TV/Cinema | LOLA MullenLowe | Choose Moustache | Pescanova |
| Shortlist | Health Cut | Alternative | FCB Sao Paulo | NIVEA Sun Binoculars | NIVEA |
| Shortlist | Communication Cut | TV/Cinema | DDB Sydney | Ari | Westpac Banking Corporation |
| Shortlist | Innovation Cut | Integrated | SOUR Bangkok | Girl From Nowhere | GMM Grammy |
| Shortlist | Works For Good Cut | Integrated | Raya | Selenna's Book | Amaranta School |
| Shortlist | Media Cut | Alternative | MullenLowe Boston | Re-Ranking the Rich | Nuveen |
| Shortlist | Communication Cut | Integrated | MullenLowe Boston | Real Meals | Burger King |
| Shortlist | Health Cut | Product & Packaging Design | VMLY&R Brazil | Glitter Repellent | Itaipava |
| Shortlist | Innovation Cut | Alternative | VMLY&R Brazil | Fair Podium | Aquatic Federation (São Paulo) |
| Shortlist | Craft Cut | 5 Spot Campaign | LOLA MullenLowe | Pleasure Icon | Magnum |
| Shortlist | Experience Cut | Online Video | J. Walter Thompson Amsterdam | The Unbias Button | ElaN |
| Shortlist | Works For Good Cut | Integrated | BBDO India | Sons #ShareTheLoad | Ariel |
| Shortlist | Communication Cut | Integrated | BBDO India | Sons #ShareTheLoad | Ariel |
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