Nike South Africa's "Just Do It: Caster Semenya" wins Gold at inaugural Gerety Awards

Co-founder Lucía Ongay said: "I could not be prouder of the winners chosen by the Gerety jury, in total there were just 60 entries which reached the required score to be awarded this year’s Gerety Awards. The highly acclaimed and respected Gerety Awards jury and the winners they have chosen clearly sets the benchmark for the very highest standard of creativity.”

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Gerety jury member Angela Natividad, CCO and so-founder of Hurrah.gg, said: “There were plenty of woman-oriented ads, but that’s just the ad industry right now. What better focus group than Gerety to distinguish truly empowering works from femvertising?

I also think some agencies believed that, because the jury is all women, work targeting women would stand a better chance. Not so. The winning brands from this year’s Gerety Awards draw from a range of industries and persuasions and are a testament to the discernment of a diverse and qualitative jury.”

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Grand Prix was awarded to LOLA MullenLowe for “HIDDEN FLAG”, McCann New York for “Changing the Game”, VMLY&R Warsaw for “The Last Ever Issue” and two Grand Prix was awarded to AMVBBDO for “Viva La Vulva”.

BBDO New York was awarded Agency of the Year with two Silvers, four Bronze and eight Shortlist. Winning work included “#DefyTheName” for Monica Lewinsky; “Care-E” for KLM; and “Nurses Save Lives” for Johnson&Johnson.

 

 

 

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The first edition of the Gerety Awards reveals its winners. After the Executive jury sessions which took place in 10 capital cities the Grand jury have now chosen the final winners. Grand Prix were awarded to @lolamullenlowe with HIDDEN FLAG for Internacional @felgtb , @McCann_mw with “Changing the Game” for @Xbox , @vmlyr Poland with “The Last Ever Issue” for Gazeta.pl, Mastercard, BNP Paribas. Two Grand Prix were awarded to @amvbbdo BBDO with “Viva La Vulva” for Essity Bodyform/Libresse. @bbdony are agency of the year, and BBDO Worldwide are Network of the year. See all the winners at geretyawards.com

A post shared by The Gerety Awards (@geretyawards) on Jul 31, 2019 at 7:40am PDT

Shortlist announced for 2019 Gerety Awards

18 Jun 2019

There were also winners from Australia, Canada, Colombia, Denmark, France, Germany, Lebanon, Netherlands, Poland, Russia, Spain, Sweden, UK and USA.

Wieden+Kennedy Amsterdam was awarded Gold for Nike South Africa’s “Just Do It: Caster Semenya”.

The most awarded countries include USA, UK, Germany and Spain: USA had one Grand Prix, one Gold, five Silver, eight Bronze and 13 Shortlist; the UK had two Grand Prix, one Gold, two Silver and 10 Shortlist; Germany had two Gold, one Silver, one Bronze and nine Shortlist; Spain had one Grand Prix, two Gold, seven Silver, one Bronze and two Shortlist.

Have a look at the full list of winners: