Sugar exports to Africa

"Launching digital channels for Mast-Jagermeister in Ghana, Kenya, Uganda, Namibia, Nigeria and Tanzania has been a huge challenge, but one we really have enjoyed!" says Mark Smith, Digital Director at Sugar.

The services the agency currently supply include social media management and digital support.

"Using the experience we have gained from three years of working on the South African Jaegermeister brand, we are able to portray the brand in the manner that Mast-Jaegermeister prefers, and enables us to stretch our creative team," comments Warren Haviside, Creative Director at Sugar.

The team has used various online tools to make this effective and recently conducted a workshop in Germany, helping local partners in each country understand and fully benefit from this latest venture.

Gregg Fry, Account Director at Sugar, said: "This is a great feather in our cap - for a small agency, from Durban, to have a similar footprint to much bigger agencies. It's a testament to the team we have at Sugar."

"I have always enjoyed working in a team, and here at Sugar we are a tight team that push each other to produce brilliant work, getting the Jagermeister Africa work was a huge reward for a hard working team." said Butch James, the Financial Director of Sugar.

Sugar The Agency provides full marketing support for brands, from TV, Radio through to social media and search engine optimisation.

For more information, visit sugartheagency.co.za.