Reaping a worldwind of awards

"Once again, we are very proud of this achievement especially as they approached us, believing that 'Worldwind' warranted an entry. The international recognition we have received is amazing and we are delighted to bring yet another award home" says Castle Lager brand manager Mike Middleton.

'Worldwind', which first began flighting in South Africa in September 2004, trail-blazes a rapid pace and rich visual style to represent the enduring quality of Castle Lager as a symbol of all that is great about South Africa. Shot by Ogilvy Johannesburg on location in nine countries over 32 days, it dramatises the growing realisation of a young South African man that there is no better country in the world as good as South Africa - and no better beer than Castle Lager.

Besides international recognition in the form of a Clio Award 10 months ago, featuring on the influential Shots programme and now the Hugo Award, 'Worldwind' has also received local recognition from the Creative Circle and several industry commentators, as well as walking off with a total of three trophies at the annual Loerie Awards.

Ogilvy Johannesburg was prompted to enter the commercial when it was contacted by the Hugo's after it had seen 'Worldwind' had been shortlisted for another award and felt it warranted being entered in its Hugo Awards.

At the final judging, 'Worldwind' was awarded a Silver Hugo (in the Alcoholic Beverages category) which runs second to the highest award, the Gold Hugo, but is superior to the other awards of gold and silver plaques.

The Hugo Awards, which took place on 23 March 2006, operates out of Chicago, USA. This year, the Hugo's entered its fifth decade of honouring excellence in television attracting entries from all corners of the globe, including South Africa.