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Marketing & Media South Africa

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Business relationship betterment tips

Last week's #BeyondRetail2016 conference resulted in many important factors for marketers to consider, all linked to one important question: Can retail save the SA economy? I kick off my coverage with 'the economist's view' as shared by the first speaker of the day, Dr Azar Jammine of Econometrix.

I've also brought back my weekly #Loeries2016 article as a way to find out more about those who did well in the latest Loeries rankings. Bucking the trend of putting agency creatives front and centre, first up is Left Post Production, which came out on top of both the TV, film and radio: editing company and TV, film and radio: post-production 2016 tables, as well as two names in the top ranked editor table.

Broadening our scope to the social media sphere, Edmond Hlophe shares how to effectively engage on Snapchat and get your brand to 'snap, crackle and pop' on the social media platform.

Lastly, in an article that's relevant to all involved in the communication sector, James Wilson writes that Stockholm Syndrome is alive and well in the PR industry. The key takeout is that the best relationships are based on partnerships and mutual respect.

Time to get reading and brush up on your business skills...

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BizWeekly top stories
#BeyondRetail2016: Can retail save the SA economy?
#BeyondRetail2016: Can retail save the SA economy?
[Leigh Andrews] The question of retail's power to restore SA's economy was addressed by various speakers at the Beyond Retail 2016 event. These are the top outtakes from 'the economist's view' as shared by Dr Azar Jammine of Econometrix... read
On the fly photos of Keno and Evy.
#Loeries2016: Loeries rankings with Left

Leigh Andrews

Just when you thought the Loeries buzz was over, the Loeries rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here, Keno Naidoo and Evy Katz of Left Post Production kick things off... Read

How to effectively engage on Snapchat
How to effectively engage on Snapchat

Edmond Hlophe

Regardless of whether we use Snapchat or not, most of us have heard about the application. The app allows users to share videos and images with each other. The videos then disappear almost in an instant... Read

Stockholm Syndrome: alive and well in the PR industry
Stockholm Syndrome: alive and well in the PR industry

James Wilson

What is it about us PR people that makes us fall on our proverbial swords at the very sniff of client conflict... Read


Sustainability month
#SustainabilityMonth: The dangers of goodwashing and greenwashing
#SustainabilityMonth: The dangers of goodwashing and greenwashing

Leigh Andrews

Sustainability Month means an increase in companies proudly stating their corporate social responsibility and CSI initiative success. But beware of tooting your company's 'good and green' trumpet if you're not quite there yet... read
#SustainabilityMonth: Do good business, do business online
#SustainabilityMonth: Do good business, do business online

Leigh Andrews

The #SustainableBiz16 summit just wrapped up in the US last week. I followed the tweets and noted that most of the learnings, while stemming from global corporations, definitely have local relevance... read
Read more
Biz Takeouts
[Biz Takeouts Podcast] 192: Fortinet discuss online security and IoT
[Biz Takeouts Podcast] 192: Fortinet discuss online security and IoT
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Paul Williams... read
Marketing
MediaCom, indaHash launch campaign for Revlon SA
MediaCom, indaHash launch campaign for Revlon SA
Following successful launches in countries such as Poland, Germany and the UK, indaHash has launched its first campaign in South Africa this month in partnership with MediaCom... read
Content marketing lessons to live by, beyond 2016

Spero Patricios, Issued by Launch Factory

123RF
How data helps marketers be more innovative

Mike Saunders

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind 'data complexity'? All signs point to yes, and this is because they have not yet found out how to harness data... read
If you want to be inspired by online retail look at FNB's new app

Chris Moerdyk, Issued by Chris Moerdyk

Advertising
Grey Africa introduces new interns

Issued by Grey

BF.34° are blowing it in Kenya

Issued by 34°

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2016

Issued by Millward Brown

Wimpy's Big W Breakfast TVC has it all

Issued by FCB Africa

ASA joins Twitter
IFD, Vicinity Media launch cost-effective location-based mobile advertising
IFD, Vicinity Media launch cost-effective location-based mobile advertising
Interface Digital (IFD) and Vicinity Media have partnered to deliver location-based mobile advertising solutions to drive feet to participating stores in a more efficient and cost effective manner... read
A Whopper of an ad premiere
A Whopper of an ad premiere

Leigh Andrews

Yes, you read that headline right - last week I attended what was dubbed as neither a store opening nor a movie premier, but rather as an 'ad premiere'... read
Global advertising seminar addresses 'Advertising Law and Self-Regulation'
Global advertising seminar addresses 'Advertising Law and Self-Regulation'
The Global Advertising Lawyers Alliance (GALA) and Clearcast has announced a global advertising seminar in Amsterdam on 3 November 2016 on 'Hot topics in advertising law and self-regulation in the Netherlands and around the world'... read
Branding
Brands don't buy brands, people do

Issued by Ipsos

Cinema
Ziyaad Solomon wins Cape Union Mart Adventure Film Challenge
Ziyaad Solomon wins Cape Union Mart Adventure Film Challenge
As part of the annual Banff Mountain Film Festival World Tour viewers can also watch the winning five-minute film from the Cape Union Mart Adventure Film Challenge, Mowbray to Mowbray Ridge by up-and-coming young filmmaker Ziyaad Solomon... read
CRM
These customers ain't loyal... Or are they?
These customers ain't loyal... Or are they?

Bogosi Motshegwa

Can people buy from you consistently, but not out of loyalty? It is possible that you may be selling services and/or products, business is booming but the majority of the transactions take place grudgingly... read
CSI
World Sight Day: Apple technology wins at creating equal learning opportunities for the blind

Issued by Digicape

Igniting growth for Cornerstone Women

Issued by Joe Public United

Fundraising challenges for NGOs in the age of 'Digital Darwinism'
Fundraising challenges for NGOs in the age of 'Digital Darwinism'

Michelle Govender

Technological changes impact virtually every aspect of our personal and professional lives. It has fundamentally changed the face of how we transact and the pace at which we expect things to happen, and more efficiently than ever before... read
Ain't no mountain high enough for Glenda.
#BehindtheSelfie with... Glenda Mansfield

Leigh Andrews

This week, we find out what's really going on behind the selfie with Glenda Mansfield, co-founder and marketing director for Marketing CSI South Africa (MCSISA), the CSI 'good news' portal aimed at developing self-managed communities as agents for change... read
Design
Essence Festival Durban offers ARTiculate Africa Exhibition
Essence Festival Durban offers ARTiculate Africa Exhibition
The Essence Festival Durban offers the ARTiculate Africa Exhibition, taking place from 10-11 November at the Durban ICC, with events open to the public from 9am-6pm... read
Digital
Viewable impressions are valuable impressions

Lianne Godfrey, Issued by DQ&A Media Group

The Newsroom begins demand operations in South Africa on Native Advertising

Issued by Chargeads

Header bidding

Issued by DQ&A Media Group

Spotlight on IIoT/Industry 4.0 at Africa Automation Fair 2017

Issued by Reed Exhibitions

eSports: The biggest thing you have never heard of
eSports: The biggest thing you have never heard of

Danette Breitenbach

The eSports market is a millennial rich market that in South Africa is still relatively untapped by brands, so it offers a unique opportunity of reaching this ever-elusive segment... read
The vernac attack
The vernac attack

Ant Pascoe

Choosing the right 'internet parlance' reduces the chance of messages getting lost in translation and delivers involved audiences who happily share their voice... read
Education
How to find university jobs and develop your academic career

Issued by Global Academy Jobs

Entrepreneurship
The Worx Group enterprise development programme

Issued by The Worx Group

Finalists selected for National Business Awards
Finalists selected for National Business Awards
The finalists have been announced for the 2016 National Business Awards, with five companies in line for the overall National Business of the Year award... read
Three principles of growth hacking you can use to accelerate your way to success
Three principles of growth hacking you can use to accelerate your way to success

Mladen Pupovac

If you've been paying attention to the trends in the world of online marketing during the last couple of years, you've probably heard of growth hacking by now... read
Events & Conferencing
Tour de France official event to hit South African roads in 2017

Issued by Octagon South Africa

What makes a top MC a master of the task?

Issued by 360 Degrees Production House

SAFREA's Western Cape regional committee announces upcoming Langa event

Issued by SAFREA

Outdoor events: Rocky's recommendations

Issued by The Worx Group

Making sales conferences deliver results
Making sales conferences deliver results

Kim Currin

Many companies throw lavish sales conferences annually, but are these conferences resulting in just a fun event or do they actually impart knowledge, sending a driven, passionate and more skilled sales-workforce back to the grind the next day...? read
Exhibitions
Reed Exhibitions will host the first-ever Value Added Agriculture Expo East Africa

Issued by Reed Exhibitions

Bringing inspiration back into your home

Issued by HOMEMAKERS

Sexpo to raise cancer awareness through CANSA partnership
Sexpo to raise cancer awareness through CANSA partnership
Sexpo, one of Africa's largest human sensuality and lifestyle expos, being held from 27-30 October at Nasrec, Johannesburg, has announced its partnership with the Cancer Association of South Africa (CANSA)... read
Media
South Africa's media landscape: what will 2020 hold?
South Africa's media landscape: what will 2020 hold?

Hadlee Simons

A new PwC report has laid out predictions for the South African media and entertainment landscape by 2020... read
2016 Amasa Awards ceremony tickets and event sponsorships

Issued by AMASA

Mobile
Vicinity Media releases Dynamic Distance Window

Issued by Vicinity Media

Online Media
Brand on parade

Boris Dzhingarov, Issued by Monetary Library

OOH
ProActive Shoppa Show platform revamped

Issued by Provantage Media Group

PR & Communications
Brand inc goes legal with Abrahams and Gross Attorneys

Issued by Brand inc

Pixabay
How to use PR to generate new business?

Jacqueline Boulos

Irrespective of the type of industry or the product, the market place has become increasingly competitive and will continue to do so. This makes standing out above the crowd in such a cluttered environment... read
IDC retains FCB Africa as marketing and communication partner

Issued by FCB Africa

123RF
Yes, white labelling works in PR

Khuthalani Khumalo

A white label product, by definition, is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. In the South African context... read
Production
Arcade ranked fourth at only their second Loeries

Issued by Arcade Content

Turner to host the Turner Kids' Animation Pitching Competition
Turner to host the Turner Kids' Animation Pitching Competition
Turner, one of the world leaders in media entertainment, will host the Turner Kids' Animation Pitching Competition at the inaugural Animation Lounge at DISCOP Johannesburg 2016... read
Promotions
New VR road safety game for children
New VR road safety game for children
In this VR game, young people experience a wide range of dangerous traffic situations that are true to life. They have to make choices and take action - for example, look carefully, cross the street or indeed wait until it is safe... read
Radio
East Coast Radio launches ECRmojis: Pack your phone with provincial pride!

Issued by East Coast Radio

Research
Image credit: iStock
Is it wise for brands to insult black township consumers who are worth R100bn?

Bandile Ndzishe

The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile... read
Retail
The power of new

Diana Springer, Issued by M&C Saatchi Abel

Social Media
The seven worst social media practices new marketers adopt

Boris Dzhingarov, Issued by Monetary Library

Facebook introduces Workplace
Facebook introduces Workplace
Workplace, by Facebook (formerly known as Facebook at Work), has launched and will be available to any organisation that wants access... read
Three key insights for brands curious about Instagram
Three key insights for brands curious about Instagram

Meagan Elston

Does your brand have an Instagram account? Many South African brands just have Instagram because they want to be on the platform, but they have no idea what the platform is about... read
Sponsorship
Playmakers Sponsorship wins double at New Generation Awards

Issued by Playmakers

Sport Science Institute of South Africa moves forward with Openfield as new commercial agent

Issued by Openfield

Youth Marketing
123RF
The modern marketing paradox

Antoinette Pombo

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out... read
International
2016 Native Advertising Awards shortlist
2016 Native Advertising Awards shortlist
The Native Advertising Institute has announced the shortlist for the Native Advertising Awards 2016. The winners will be announced on 16 November at Native Advertising DAYS 2016... read
South African joins NYF International Television & Film Awards 2017 Grand Jury
South African joins NYF International Television & Film Awards 2017 Grand Jury
The New York Festivals International Television & Film Awards competition has announced the 2017 Grand Jury, which includes Peter den Hartogh of The Animation School in South Africa... read
LIA shortlists Radio & Audio
LIA shortlists Branded Entertainment, Production and Music Video
LIA shortlists Print, Poster, Billboard entries
More International
Business
78% of businesses feel threatened by digital startups
78% of businesses feel threatened by digital startups
78% of businesses believe digital startups will pose a threat to their organisation, either now or in the future, according to new research... read
Multimedia
Episode 191: Fortinet discuss online security and the internet of things.
Episode 191: Fortinet discuss online security and the internet of things.
This week we chat to Paul Williams, Country Manager for Fortinet, the number 1 online hardware and software security vendor in Africa. We take a closer look at the rise of cyber security, what companies, IT managers and individuals need to know and where the threats line. - View/Rate
New business

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New appointments
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Jobs offered
Managing Director - Johannesburg
Joanne Pollard AssociatesDynamic and experienced managing director for a midsized agency with ATL, BTL and digital experience. Lead the team to greater heights with this fabulous opportunity to really prove yourself. Read more >>



Digital Account Manager/New Business Development - Cape Town
25AMAre you passionate about client service and bringing in new revenue and looking to use your skills to help manage brand awareness and promote customer service through our client network? Read more >>



Junior Designer - Packaging - Johannesburg
Joanne Pollard AssociatesMid to junior experienced packaging designer required for top company. Must have good portfolio and lots of talent. Read more >>



Digital Marketing Intern - Cape Town
MeltwaterMeltwater is the global industry leader in online media monitoring and analysis. Our CPT office is looking for a fun, highly creative and ambitious digital marketing intern. Read more >>



Graphic Designer - Cape Town
Looking for a graphic designer for a leading media company with graphic, print and web design experience. Read more >>



Media Sales Executives - Cape Town
Recruitment evening on Thursday, 20 October 16.30 to 17.30. Looking for a passionate hard working sales executive. Basics, high commissions and training provided. Please RSVP your attendance. Read more >>



Recording Engineer - Cape Town
Sound engineer needed to join young dynamic team at unique audio post production facility specialising in the localisaiton of digital content. Key responsibilities include recording sessions and final R128 mix. Read more >>

Middleweight Graphic Designer - Johannesburg
Middleweight graphic designer required with three to five years' corporate communications experience. Read more >>


Junior Graphic Designer - Johannesburg
Junior graphic designer, excellent design skills, solid grasp of Adobe CS, to join our BrandUnlimited team dealing with all aspects of branding, corporate events and brand activations. Read more >>


Events Coordinator - Johannesburg
Leading sponsorship agency EXP is looking for an events coordinator. Join a dynamic team working on a diverse, exciting portfolio of events ranging from small to large. Read more >>


Business Development/Marketing Consultant - Cape Town
Fuzzy Logic are looking for a business development / marketing professional to join our mobile/tablet app development team helping to promote our augmented reality, app and game services. Read more >>





New events to diarise
Short Course in Business Process Management
Enterprises University of Pretoria - 24 Oct 2016 to 29 Oct 2016, Pretoria


GIBS Digital Disruption and Innovation
GIBS - 25 Oct 2016, Johannesburg


Short course in customer experience practice
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


Mastering Sales and Marketing Using Social Media Tools
NES Consulting - 16 Nov 2016 to 18 Nov 2016, Johannesburg


Government media - essential tools for communicators and journalists
Sol Plaatje Institute - 21 Nov 2016 to 25 Nov 2016, Grahamstown


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown


Essentials of newspaper management
Sol Plaatje Institute - 13 Mar 2017 to 17 Mar 2017, Grahamstown


User Interface Design (UX Design)
Multidimensions - 17 Mar 2017, Johannesburg



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Upcoming events
Crisis communications course
Quo Vadis Communications - 18 Oct 2016 to 19 Oct 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 24 Oct 2016 to 28 Oct 2016, Grahamstown


Management Development Programme
Enterprises University of Pretoria - 24 Oct 2016 to 24 Feb 2017, Pretoria


Noticeboards
Launch of the Best Practice Guide for the Visual Arts in South Africa 2016
[Other] The Visual Arts Network of South Africa (VANSA), with the support of the Department of Arts and Culture (DAC) is pleased to announce the launch of the Best Practice Guide for the Visual Arts in South Africa.

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Quotes
Oliver Wendell Holmes
"The great thing in this world is not so much where you stand, as in what direction you are moving."
Chinese Proverb
"The best time to plant a tree was 20 years ago. The second best time is now."
Lou Holtz
"Do right. Do your best. Treat others as you want to be treated."
Julie Andrews
"Perseverance is failing 19 times and succeeding the 20th."
Ralph Waldo Emerson
"Every artist was first an amateur."

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