Entertainment and media (E&M) companies saw double-digit growth of 10.6% in the country in 2015, according to the 2016 Entertainment and Media Outlook report. However, it predicts a compound annual growth rate of 6.6% to 2020 — still edging out the USA and Western Europe’s growth levels.
PwC cited two reasons for the slower rate of growth.
“First, with mobile internet penetration in particular now being more mature — at 44.8% in 2015, from just 14.6% in 2011 — internet access revenue growth will slow. Second, less positive macroeconomic news for South Africa will have a concomitant hit on those sectors most closely dependent on a sound economy, particularly business-to-business revenues,” it explained...
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