What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
New VR road safety game for children
To address the problem of children being involved in bicycle accidents, Cheil Worldwide Netherlands and Samsung, in collaboration with Veilig Verkeer Nederland (the Dutch Traffic Safety Association), have developed a free virtual reality game 'Beat The Street'.
In this VR game, young people experience a wide range of dangerous traffic situations that are true to life. They have to make choices and take action – for example, look carefully, cross the street or indeed wait until it is safe. The motion sensors in the Gear VR give the children live feedback so that they are confronted, in a playful way, with the consequences of their actions.
The app is a fun experience, partly because the collisions are depicted in a cartoon-style way. At the same time, the lessons to be learned hit home. Because the children feel they are genuinely experiencing the event, they create a real memory that they can learn from.
Mariska Kloezen, business director at Cheil, said, “We are using new technologies in a relevant way. In this case, you can even contribute something important to society and improve road safety for children and that is something every parent will applaud.”
The ‘Beat The Street’ app can soon be downloaded free from the Oculus Store; it runs on the Samsung Gear VR or other VR solutions. Educational institutions can apply for a ‘Beat The Street’ virtual reality set at here.
View the campaign video below:
Related
