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Marketing & Media South Africa

Brand representation and social media in the spotlight

Just like sand through the hourglass, so are the days of the SABC. Bonnie Ramaila gives us her views on the issues revolving around the public broadcaster, but it's not all on Hlaudi's shoulders. Lack of channels, localised content and the slow migration to digital has made the SABC fall behind competitors like DStv.

In relation to employees representing your brand or lack thereof, Deirdre Elphick-Moore explains how to leverage trust in your staff to become spokespeople and credible sources.

Then Joseph Neusu unpacks social media video marketing stating that "Smart brands don't use their ads to interrupt the conversation. They become the conversation and video makes this possible." Also read why social media is so critical for marketers according to the SA Social Media Landscape, which took place on Thursday last week.

All this and so much more. Don't forget to visit our #InnovationMonth special section for the latest in game-changing ideas in your industry.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
SABC, where art thou channels?
SABC, where art thou channels?

Bonnie Ramaila

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that... Read

Unpacking social media video marketing
Unpacking social media video marketing

Joseph Neusu

Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world... Read

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Deirdre Elphick-Moore

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed... Read


INNOVATION MONTH
De Villiers innovating.
#InnovationMonth: Create something others want to copy

Leigh Andrews

While forward-thinking businesses are all about innovation, many are getting it wrong in their business strategy for one simple reason. That's the wake-up call from Fred de Villiers, innovation and creativity activist and 'rainmaker' behind the South African Innovation Summit's #Ignite! session, taking place at 3pm on Friday... read
Mike Saunders
#InnovationMonth: How to innovate faster in marketing

Mike Saunders

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort... read
#InnovationMonth: Social-TV spotlights stories that inspire hope
#InnovationMonth: Social-TV spotlights stories that inspire hope

Sindy Peters

Social-TV is an online media channel that showcases company CSI and sustainable development initiatives while highlighting charity organisations that need funding... read
#InnovationMonth: The global digital reach of Jellyfish
#InnovationMonth: The global digital reach of Jellyfish

Leigh Andrews

Tim Lombard, MD of the SA Jellyfish online marketing agency, explains how the world's biggest boutique agency is picking up great momentum locally, with a number of international learnings to bring to the South African market. read
#InnovationMonth: How RMB is banking on integrated advertising
#InnovationMonth: How RMB is banking on integrated advertising

Pasqua Heard

Rand Merchant Bank (RMB) has created its first TV commercial in nine years: a set of three TVCs that relate the bank's values to the sport of rowing... read
#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

Lara-Anne Derbyshire

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley... read
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Biz Takeouts
[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA
[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Mike Wronski... read
Marketing
Three out of three for AdMakers at the 'Oscars' of the real estate world - The 'International Property Awards'

Issued by AdMakers

Advertising
Red & Yellow School set to launch its Alumni Association

The Red & Yellow School, Issued by Red & Yellow

Four ways marketing has evolved to make asset management even harder

Ian Wheal, Issued by Media Host

Left to right: Freda Raubenheimer, Molefi Thulo (head judge), Antoinette Johnson, Zwelakhe Tshabangu and Esté de Beer. Back, left to right: Sbu Sitole, Jacque Matthee, Marius van Rensburg, Paul de Klerk, Qingqile Mdlulwa, Susan Aukema and Deon Wiggett.
Pendoring 2016 finalists announced
After a tough judging process, 108 finalists will be up for a Pendoring trophy. The advertising awards will take place on Friday 28 October at Vodacom World in Midrand... read
OFyt creatives, left to right: Greg Burke, Chris Gotz, Kelly Putter, Jono Shubitz.
OFyt Gotz new talent

Leigh Andrews

Late last week, we heard that Chris Gotz was back in the country and joining Old Friends, Young Talent. With the embargo on the news officially lifted, I chatted to Gotz and OFyt CEO Gary Leih about what to expect from this change to the team... read
Vodacom invests in Aces-Up's Ed van Blerk - and profits immediately

Issued by Spitfire Films

The opportunities of "Siri" to brands
The opportunities of "Siri" to brands

Audrey Naidoo

I should be jealous as my husband has a girlfriend called Siri. She helps him with directions, searches for information and plays his favourite music... read
Branding
Marriott Hotels' content marketing model ensures a long stay

Spero Patricios, Issued by Launch Factory

Joel at 'home' in the Origin Roastery.
#BehindtheSelfie with... Joel Singer

Leigh Andrews

This week, we find out what's really going on behind the selfie with Joel Singer, co-founder and owner of Origin Coffee Roasters... read
Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

Bandile Ndzishe

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016... read
CRM
Integrating scheduling and CRM

Boris Dzhingarov, Issued by Monetary Library

CSI
Entries open for Algoa FM Big Walk for Cancer

Issued by Algoa FM

Design
Just Design catches Tropika fever

Issued by Just Design

Digital
SA digital agency Creative Spark launches new look

Issued by M&C Saatchi Abel

Make your digital strategy a reality

Issued by ITWeb Events

Traditional publishing and digital advertising: A crossroads and a new frontier

Josephine Buys, Issued by IAB South Africa

It's a brand new world for print
It's a brand new world for print

Beverley Klein

Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit... read
Munitz and the CBR Marketing Solutions team.
Riding the waves of the digital world

Craig Munitz

Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting... read
Events & Conferencing
Five reasons why industry awards are important for your business
Five reasons why industry awards are important for your business

Karla Fletcher

The performance of entrepreneurial and top companies plays a pivotal role in global growth and mobility for the South African economy... read
Exhibitions
L'Oreal sharing beauty with all

Issued by XZIBIT Experiential Marketing

Media
Amplifi takes top honour at The MOST Awards

Issued by Dentsu Aegis Network

123RF
A world of differences

Danette Breitenbach

The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities... read
SA media man Allister Sparks passes away
SA media man Allister Sparks passes away
Veteran journalist Allister Sparks passed away in Johannesburg on Monday at the age of 83. read
Mobile
Genevieve Nash joins Vicinity Media

Issued by Vicinity Media

Mobile will be the TV of the future
Mobile will be the TV of the future
According to Discover Digital, a digital entertainment and video on demand (VOD) services company, traditional broadcasting is changing as more consumers turn to mobile... read
Newspapers
Phakaaathi, back in The Citizen by popular demand

Issued by The Citizen

Online Media
Five reasons why every business needs a company blog

Boris Dzhingarov, Issued by Monetary Library

Managing your online footprint

Shaun Evertse, Issued by Eazybranch

Huffington Post, Media24 team up for HuffPost SA
Huffington Post, Media24 team up for HuffPost SA

Hadlee Simons

A South African edition of the Huffington Post will be coming later this year, courtesy of a deal between the publisher and Media24... read
OOH
Provantage Media Group and Outdoor Network announce merger

Issued by Provantage Media Group

Airport Ads secures exclusive media rights at Polokwane International Airport

Issued by Provantage Media Group

PR & Communications
Are the dinosaurs dead, dad?
Are the dinosaurs dead, dad?

Jason Ray

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days... read
123RF
PR agencies can be the new SEO agencies of the 2016 digital revolution

Christopher Smith

Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence... read
Twiga Communications launches #PrimaTopToys

Issued by Twiga Communications

Choosing an online reputation management tool
Choosing an online reputation management tool

JP Kloppers

How the right social media monitoring and analytics tool can help companies manage their brand image. read
Printing
Canon impresses at Photokina 2016 in Cologne

Issued by Canon SA

Canon launches imageFORMULA ScanFront 400: A high-performance network scanner for rapid document capture

Issued by Canon SA

Research
Is SA's love for fast food still growing?

Issued by Insight Survey

A full customer experience feedback solution!

Issued by Surveway

1,001 better ways to segment your market (than outdated LSMs)
1,001 better ways to segment your market (than outdated LSMs)

Ross Sergeant

The most important first step taken by any classical marketer is the decision of which consumers to target... read
VIMN Africa wins prestigious research award

Issued by Nudge

Retail
Good Night Drink just got renewed with 25% less sugar

Issued by Student Brands

Social Media
Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017
According to the 2017 edition of the SA Social Media Landscape, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools... read
The People of Prestige
The People of Prestige

Mike Sharman

Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration... read
Sponsorship
Special Award recipients honoured at 19th Annual BASA Awards, partnered by Hollard and Business Day

Issued by Business and Arts South Africa

Winners honoured at 19th Annual BASA Awards, partnered by Hollard and Business Day

Issued by Business and Arts South Africa

Youth Marketing
Youthful continent - A playground for both brand and youth

Issued by HDI Youth Marketeers

International
NY Times teams with Google parent to tame comments
NY Times teams with Google parent to tame comments
The New York Times said on Tuesday it was teaming with Google parent Alphabet in an effort to help filter its online reader comments to maintain a "civil and thoughtful" atmosphere... read
Twitter enables longer tweets as part of growth push
Twitter enables longer tweets as part of growth push
Twitter announced on Monday it was easing its 140-character limit on tweets, in the latest effort to broaden the appeal and boost the user base of the social network... read
More International
Business
Lauren Hartzenberg
#InnovationMonth: SA's matchmaking app for the freelance economy

Lauren Hartzenberg

For many, the office-based, 9am to 5pm corporate workplace has lost its lustre, resulting in a move towards freelance or project work... read
Multimedia
Fees 'cop-out' rage
Fees 'cop-out' rage
"A cop-out" and a "short-term reaction to a crisis" is how analysts have described the government's decision to shield poor and middle-income students from university fee increases. - View/Rate
Episode 189: Mike Wronski chats the top 5 Social Media platforms in SA.
Episode 189: Mike Wronski chats the top 5 Social Media platforms in SA.
This week we chatted to Mike Wronski ([[@mikewronski @mikewronski]]), Director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg. Mike will be discussed the top 5 platforms, how the research results and the latest announcements will impact brand social media planning for FaceBook, LinkedIn, Twitter, Instagram and YouTube. - View/Rate
Episode 36: The Creative's Dilemma with Rory Macrobert
Episode 36: The Creative's Dilemma with Rory Macrobert
In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos - View/Rate
New appointments
  • Old Friends, Young Talent appoints national creative director - more info
  • Brand Union makes new client service appointments - more info
  • iKineo appoints new business unit director - more info

More people  Submit a Person
Jobs offered
Social Media Community Manager - Johannesburg
25AM25AM is looking for an experienced and motivated team player with a passion for social media monitoring and engagement. Read more >>



Coordinator - Academic Programmes - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced coordinator - academic programmes (Ref. EBW04/330/0916). Applications close 30 September 2016. Read more >>



Head of Marketing - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced head of marketing (Ref. EBW04/333/0916). Applications close 30 September 2016. Read more >>



Senior Lecturer - Digital Enterprise/Technology Futures - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced senior lecturer in digital enterprise and technology futures (Ref. EBW04/331/0916). Applications close 30 September 2016. Read more >>



Media Analyst - Johannesburg
Ad TalentA global online marketing business has an opportunity for a passionate and ambitious media analyst with at least four years' experience. Read more >>



Digital Campaign Manager (Publisher/Sell Side) - Cape Town
Mark1Mark1 is looking for a digital campaign manager (publisher/sell side) that will be responsible for the executing, daily monitoring and reporting of digital advertising campaigns. Read more >>



Junior Designer - Packaging - Johannesburg
Joanne Pollard AssociatesMid to junior experienced packaging designer required for top company. Must have good portfolio and lots of talent. Read more >>

Senior Digital Account Manager - Cape Town
We are a dynamic digital marketing agency that specialises in brand design, web design, social media marketing, mobile marketing, email marketing, SEO and AdWords management. Read more >>


Graphic Designer/Digital Designer - Remote - Cape Town
Looking for full-time remote contract graphic designer to act as the primary designer for our clients and agency web sites. Read more >>


Journalist - Johannesburg
An exciting opportunity to write for B2B publications to the mining, and construction sectors that circulate not only in SA but in other countries on the continent. Read more >>





New events to diarise
Digital strategy for PR
PRISA - 27 Sep 2016 to 28 Sep 2016, Johannesburg


GIBS Digital Disruption and Innovation
GIBS - 25 Oct 2016, Johannesburg


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


Short course in customer experience practice
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Become a design thinker
9 Nov 2016, Cape Town


Mastering sales and marketing using social media tools
NES Consulting - 16 Nov 2016 to 18 Nov 2016, Johannesburg


Government media - essential tools for communicators and journalists
Sol Plaatje Institute - 21 Nov 2016 to 25 Nov 2016, Grahamstown


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown


Essentials of newspaper management
Sol Plaatje Institute - 13 Mar 2017 to 17 Mar 2017, Grahamstown



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Upcoming events
Digital Media Africa
WAN-IFRA - 28 Sep 2016 to 30 Sep 2016, Johannesburg


Financial Mail AdForum - Lovin' it or hatin' it
Times Media Events - 30 Sep 2016, Johannesburg


Quotes
Aristotle
"Quality is not an act, it is a habit."
Maya Angelou
"We may encounter many defeats but we must not be defeated."
Marcus Aurelius
"Look within. Within is the fountain of good, and it will ever bubble up, if thou wilt ever dig."
Joseph Campbell
"Follow your bliss and the universe will open doors where there were only walls."
Amelia Earhart
"The most difficult thing is the decision to act, the rest is merely tenacity."

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Episode 189: Mike Wronski chats the top 5 Social Media platforms in SA.
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Fees 'cop-out' rage

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