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Marketing & Media South Africa

That social media marketing influence

This week we touch on the latest social media marketing trends, their potential impact on your personal relationships, the potential advertising impact of the SABC's new local music radio mandate and how to get out of a creative rut...

Firstly, Chiara di Rago explains why you should care about influencer marketing - the key reason being that real people make your brand the talking point of their conversations, in an engaging and credible way.

Switching to a topic that dominated social media last week, Rose Setshoge explores just how commercial the new SABC radio '90% local music' mandate is, especially as all 18 stations are required to stick to the quota policy, which may end up in a loss of individual station flavour that impacts on advertising spread.

Aimeé Serrão says there are always two sides of the same coin when it comes to social media, particularly when it starts affecting personal relationships.

Lastly, with Loeries® Creative WeekTM Durban looming ever closer, we have a creative conversation with communication design category jury president on her best way to get out of a creativity rut as well as what we can do to tip the gender balance scales in advertising.

Important industry reads to get you off to a motivated week!

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Weekly top stories
Influencer marketing: Why you should care!
[Chiara Di Rago] Influencer marketing is one of the most powerful ways to share your brand's message, by using people who your audience already trust: individuals with immense personal reach and reader engagement... read


How commercial is 90% local?

Rose Setshoge

It is Thursday afternoon, the first day of playing 90% local music on 18 of SABC's radio stations. I'm driving home and listening to Metro FM... Read

Social media - there are always two sides of the same coin

AIMEÉ SERRÃO

We have all witnessed those annoyingly cute couples on Facebook. They are the ones constantly pouring their hearts out to each other via status updates and wall posts... Read

#Loeries2016: Creative conversations with Laura Jordan-Bambach

Leigh Andrews

Jury president of the Loeries' communication design category for 2016 Laura Jordan-Bambach shares her views on gender equality in advertising as well as her best way to get out of a creativity rut... Read


Africa Month
#AfricaMonth: Authentic African stories and why we should tell them

Cari Van Wyk

We spoke to Ryan Wallace, event manager for We Are Africa, about the importance of telling authentic African stories and how this will influence tourism and growth in Africa... read
#Africa Month: Marrying money and media campaigns

Nicci Botha

The problem nowadays is that technology has created a netherworld, where the clearly defined borders between industries have become irreparably blurred... In a good way... read
#AfricaMonth: Loving Levi's locally

Leigh Andrews

20 May marks the 143rd birthday of the Levi's 501 button-fly. To celebrate the milestone of that red-tagged fashion favourite, members of the media were recently invited on an exclusive factory tour... read
#AfricaMonth: Umlilo the post-kwaito pop prince(ss)

Ruth Cooper

Musician and artist Umlilo is awe-ing local and international markets with his unique post-kwaito electronica, socially conscious lyrics and gender-bending avant garde style. read
#AfricaMonth: How to capture consumers' attention

Leigh Andrews

Who better than the continent's top Instagrammer to let us in on the importance of visual identity and helping brands make better use of Instagram? I got him to put down the lens for a few minutes and share a handful of exclusive tips... read
#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media

Beverley Klein

AdJoin Media has appointed Amanda Louw as head of publisher relations. Louw was formerly at AdClick Africa working with agencies, publishers, ad networks and ad-serving technologies... read
Read more
Cannes Lions
Become a Cannes Lions delegate: Expand your mind and your business

Issued by Cinemark

Marketing
Ads ad nauseam: How to combat ad blocking

Bandile Ndzishe

It is unquestionable that ad blocking has gone mainstream, even though it is not a new phenomenon... read
Unearthing the true 'kasi truths'

Leigh Andrews

If you're targeting a generic 'black middle class' without properly interpreting insights, you'll fall just as far short of actually resonating with your intended audience as those who use the 'Africa as a country' mindset. Here's why... read
Marketing Indaba promises to spark fresh ideas

Issued by CADEK Media

Activations - delivering on client expectations in tough economic times

Peter KohlÖffel, Issued by Provantage Media Group


CUSTOMER ENGAGEMENT MARKETING

How to attract, delight & engage with customers in a world filled with distractions.

LEARN MORE



Advertising
D&AD Awards winners - Two Yellow pencils for SA
Ogilvy & Mather SA and TBWA/Hunt/Lascaris are bringing home Yellow pencils... read
[One Show 2016] TBWA's top tactics

Ann Nurock

I met with Chris Garbutt, global creative president of TBWA, to talk about the success of TBWA SA at the One Show Awards held in New York City last week.. read
The 'Case' for Ogilvy's digital domination

Leigh Andrews

Merge SA's most awarded digital agency with its closest competitor locally, add a sprinkle of digital wizardry and you have a winning formula for continued digital success... read
Creative Circle announces SA's One Club Show 2016 results
The Creative Circle has released the full list of 2016 One Show winners from South Africa, including the breakdown for which categories they were awarded... read
New York Festivals announces 2016 world's best advertising winners

Issued by New York Festivals

Ogilvy & Mather Johannesburg and KFC bring home D&AD Yellow Pencil

Issued by Ogilvy & Mather

Off to work with AK, ID and Isuzu

Issued by Spitfire Films




Branding
#SBCT16: What value does advertising bring to your life?

Sindy Peters

Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising. read
Seven habits of highly successful brands

Heidi Myers, Issued by Meltwater

Changing course - Brand activations redefined

Talita Myburg, Issued by Grey

Tell the story

JJ Van Niekerk, Issued by Forever Friday

Get geared to measure brand impact

JJ Van Niekerk, Issued by Forever Friday




Design
Sponsor announcement - Inspire Trade Expo with Samsung/MakerBot

Issued by Inspire Trade Expo

Win a Home design contestants are raring to go

Issued by Private Property




Digital
#InTouch2016: Survival strategy for the digital future

Lauren Hartzenberg

The key problem in business is that while technology changes, business processes don't. This was the assertion by Pieter Geldenhuys, futurist and innovation expert... read
You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)

Dee Stephens

The blatant audacity that this article suggests, probably doesn't sit well with those of you still chasing that elusive position of organically ranking at #1 in Google, or those of you who have paid an agency or SEO to rank you at #1... read
The SpaceStation announces new partnership with SouthernX

Issued by The SpaceStation

Trudon enlightens SMEs at its 2016 Digi Conference

Issued by Trudon

Dr Adriana Marais, top 100 candidate for the Mars One Mission to headline the next Heavy Chef event

Issued by World Wide Creative

#DANDTKenya headline panelists - Larry Madowo and Mark Nendo

Issued by Dentsu Aegis Network

Winning in the digital economy

Issued by Dentsu Aegis Network

Taryn Copeman joins the Mark1 Media team as director of strategy

Issued by Mark 1




Education
Multidimensions showcases Creative Cloud Xtreme, enabling you to unlock your creative potential

Issued by Multidimensions

Transform your English communication capabilities

Issued by Wits Language School

Entrepreneurship
Global Entrepreneurship Monitor to partner with SEA Africa on the Annual GEM South Africa Report

Issued by GEM South Africa

Events & Conferencing
XZIBIT 20-year celebration event

Issued by XZIBIT

Thuli Madonsela to speak on empowerment, government and business

Issued by Topco Media

Scan Display's Mo5 gets a makeover

Issued by Scan Display

Exhibitions
Don't miss out, book your place at Markex 2016

Issued by Markex

Media
RSG takes home 10 ATKV Awards

Issued by RSG

Media freedom cannot be divorced from transformation

Vukani Mde and Karima Brown, Issued by Independent Media

Media monitoring: Much more than hashtags, words and clips

Issued by ROi Africa

Transformation isn't about race, it's about excellence

Kevin Ritchie, Issued by Independent Media

Newspapers
Independent Media grows market share and titles show stable performance in latest ABCs

Issued by Independent Media

At Indy, I'm a storyteller with a licence to disrupt

Lance Witten, Issued by Independent Media

We have no choice but to transform

Mazwi Xaba, Issued by Independent Media

PR & Communications
The changing nature of PR: Keeping it real, relevant and short

genevieve cutts

Life is flying by at the speed of coffees per minute. Every now and then we have to stop and take stock. One of the things I like to take stock of is how rapidly things are changing in the world of PR... read
Printing
From print provider to marketing service provider

Jenny Attewell, Issued by Communikay

Publishing
Imran Garda's novel The Thunder That Roars wins the 2015 Olive Schreiner Prize for Prose

Issued by Penguin Random House SA

Radio
More than 30,000 take part in the Discovery East Coast Radio Big Walk

Issued by East Coast Radio

Celeb Radio is back on OFM

Issued by OFM Radio

Recruitment
How to retain young talent

Wynand Smit

Recruitment is an expensive necessity for any growing business, made even more costly when newly-skilled team members only stick around for short periods of time... read
Loving what we do

Vanessa Gibb, Issued by NATIVE VML




Research
#TRENDING: Will a robot take your job?

Louise Marsland

The disruption of work - from hiring, to new industries and the new skills required to remain relevant in the future - is going to be massive, says trend guru Dion Chang... read
Where are the most business owners and entrepreneurs located?

Issued by SPARK Media

Is visual the new language of consumers? Do we need to approach social media analytics in a new way?

Issued by TNS Global

Retail
Drive sales in the retail space throughout Faster Displays

Issued by The Clarion Group




Sales
Rise of salesforce automation to support brands
Businesses are considering how to use technology more effectively to manage their brand and its customer relationships (CRM)... read
Social Media
Tweets encourage double amputee teen to walk again

Mike Sharman

From no legs to running a mile of The Ultimate Human Race... read
Influencer marketing - the next logical approach to social media marketing

Lebogang Mokubela

With the introduction of social media, buying decisions have become somewhat tedious with consistent influxes of ads throughout the web... read
Social media for entrepreneurs - top tips for establishing a solid, positive online presence

Zubair Timol, Issued by Meltwater

Social media applauds SABC's local music quotas

Issued by 25AM

Youth Marketing
Generation Z: The new generation consumer

Kele Rammopo

Marketers have often made use of generations as a demographic and psychographic delineator for specifying and describing their target markets. But what exactly is a generation? And why is this understanding useful to marketers..? read
International
New York Festivals International Radio Program Awards announces finalists
The New York Festivals International Radio Program Awards has announced the 296 finalists from entries received from radio stations, networks and independent producers from 29 countries around the globe for the 2016 competition... read
LIA appoints Stephan Vogel as TV/Cinema/Online Film jury president
London International Awards (LIA), a global festival honouring creativity and new ideas in advertising, production, digital, design, music & sound, technology and branded entertainment, has selected Dr Stephan Vogel... read
Spikes Asia announces new categories, sponsor
Spikes Asia Festival of Creativity, being held in Singapore from 21-23 September 2016, has announced new categories and confirmed MasterCard as a headline sponsor for this year... read
Torch Award presented by Jillian Mercado
The winning team of the New York Festivals Torch Awards received its award from IMG model and fashion blogger, Jillian Mercado on 19 May 2016... read
More International
Multimedia
Episode 174: Simple, efficient, agency software with Magnetic.
Episode 174: Simple, efficient, agency software with Magnetic.
This week we hosted Korak Kuhnert, chief technical officer of Magnetic. Magnetic is an all-in-one, integrated account management, business development, CRM, time tracking, traffic and resource management, finance and HR solution for creative, advertising and digital agencies. - View/Rate
New business
  • PR Worx awarded DStv Delicious International Food and Music Festival 2016 - more info
  • Middleman Communications acquires Mineworkers' Investment Trust social media account - more info
  • The Nano Agency wins Betadine digital account - more info
  • Match Creative wins Medical Hair Restoration Clinic - more info
  • Creative Hut SA works with easyLink Group - more info

More accounts  Submit a New account
New appointments
  • New media director for Mediology - more info
  • Owen Kessel Leo Burnett appoints senior strategist - more info
  • New team members for Delvv.io - more info
  • New chief commercial officer at Coface - more info
  • Joburg City Theatres makes three new appointments - more info
  • New host #WineEdition on Old Mutual Live Digital Radio - more info

More people  Submit a Person
Jobs offered
Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive. Read more >>



Sales Account Executive - Johannesburg
GreatstockGreatstock, stock image and motion library seeking to employ sales executive to sell high quality images, video and music content to the marketing industry. Read more >>



International Marketing Digital Brand Manager - Cape Town
Seeking international marketing digital brand manager - fashion brands. Read more >>



Graphic Designer - Johannesburg
Kaelo EngageTalented graphic designer wanted! Be part of a team that delivers inspired content designed to make a difference. Work on some of SA leading brands, NGOs and government organisations. Read more >>



Sub-Editor - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a sub-editor who wants to work in online media. Read more >>



Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a journalist who wants to work in online media. Read more >>



General Office Admin/Logistics Coordinator - Johannesburg
Rocket Creative Design and Display is looking for a super efficient office admin and logistics all-rounder to add support to their office team. Read more >>

Senior Social Media Content Manager - Pretoria
A Pretoria based agency is looking for a conceptually strong, highly-skilled senior social media content manager to fill a position with massive scope. No juniors! Read more >>


Senior SEO Specialist - Cape Town
Senior technical SEO specialist needed. You will lead a team of three, working on a range of client accounts across several competitive industries. Read more >>


Journalist - Cape Town
Experienced writer for trade publication needed to fill maternity leave vacancy. Will have to research and write feature articles and compile online newsletters and post to website. Read more >>


Journalist/Researcher - Johannesburg
Africa Check, the continent's first independent fact-checking website, seeks a journalist or researcher in Johannesburg to help us keep public debate honest. Read more >>





New events to diarise
Introduction to desktop publishing and design
Vega School - 23 May 2016 to 5 Sep 2016, Johannesburg | 23 May 2016 to 5 Sep 2016, Durban | 23 May 2016 to 5 Sep 2016, Cape Town | 23 May 2016 to 5 Sep 2016, Pretoria


Election Coverage Workshop
Institute for the Advancement of Journalism - 26 May 2016 to 27 May 2016, Johannesburg


Sold Out Conference 2016
The Factory SA - 10 Jun 2016 to 11 Jun 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 20 Jun 2016 to 24 Jun 2016, Grahamstown


Crisis communication
PRISA - 23 Jun 2016 to 24 Jun 2016, Randburg


Photography in practise short course
Vega School - 25 Jun 2016 to 16 Jul 2016, Johannesburg | 25 Jun 2016 to 16 Jul 2016, Pretoria | 25 Jun 2016 to 16 Jul 2016, Durban | 25 Jun 2016 to 16 Jul 2016, Cape Town


Brand and marketing management short course
Vega School - 29 Jun 2016 to 19 Oct 2016, Johannesburg | 29 Jun 2016 to 19 Oct 2016, Durban | 29 Jun 2016 to 19 Oct 2016, Cape Town | 29 Jun 2016 to 19 Oct 2016, Pretoria


Corporate communications, social media and reputation management seminar
Bloom Training - 13 Jul 2016 to 14 Jul 2016, Johannesburg


Introduction to copywriting for brands
Vega School - 25 Jul 2016 to 24 Oct 2016, Johannesburg | 25 Jul 2016 to 24 Oct 2016, Durban | 25 Jul 2016 to 24 Oct 2016, Cape Town | 25 Jul 2016 to 24 Oct 2016, Pretoria





Upcoming events
Marketing Indaba Conference - 25 May 2016 to 26 May 2016, Cape Town
Engage, convert and retain your marketing efforts at this years' two-day Marketing Indaba Conference and get fresh ideas on marketing products and services. Book online now. Read more >>

Pitching
PRISA - 24 May 2016, Johannesburg


Secrets to Success Conference
Topco Media - 25 May 2016 to 26 May 2016, Johannesburg


Secrets to Success Conference
Topco Media - 25 May 2016 to 26 May 2016, Johannesburg


Short Course in Customer Experience Practice
Enterprises University of Pretoria - 25 May 2016 to 27 May 2016, Johannesburg


Successful business writing skills
PRISA - 25 May 2016 to 27 May 2016, Randburg


Selling on Social Media Platforms
Crossway Worldwide Solutions - 25 May 2016 to 26 May 2016, Johannesburg


Noticeboards
Sub Veteran Female team sponsorship for Cape Epic
[Sponsorship] Heila Meintjies and Nadine Pretorius are passionate, self-driven, energetic and inspiring individuals, ready for a new challenge. We are seeking a business partner to assist us with our adventures racing through South Africa and possibly outside the borders of South Africa. With the combination of our experience, personalities and will to succeed, we can ensure our business partner will benefit endlessly.
Office space available in Cape Town for a creative genius
[Premises] Looking for office space wherein you can share your creative mojo with a strong team who have brilliant expertise, immeasurable knowledge and talent of epic proportions? Then look no further!
Offices in Midrand to let
[Premises] AAA grade offices in Midrand (to let). Available from 1 July 2016
Sponsorship required for cricket kit
[Sponsorship] A young aspiring cricketer by the name of Divan Arendse, aged 23, seeks sponsorship for a cricket kit to make his dream of one day becoming a professional criketer, a reality.

More noticeboards  Submit a Noticeboard



Quotes
Tony Robbins
"It is in your moments of decision that your destiny is shaped."
Carl Sagan
"Somewhere, something incredible is waiting to be known."
Carl Gustav Jung
"Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside awakens."
John F. Kennedy
"Things do not happen. Things are made to happen."
Oprah Winfrey
"There is no greater gift you can give or receive than to honor your calling. It's why you were born. And how you become most truly alive."

More quotes  Submit a Quote
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MULTIMEDIAAll | Galleries | Audio | Video | Images
D&AD Awards winners announced
Episode 174: Simple, efficient, agency software with Magnetic.

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RT @Inc: 5 secrets every entrepreneur should know when starting a company. @BettyWLiu https://t.co/ljFY9QIWGj - Mon May 23
@TechCrunch
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"Understanding social media is not about understanding the specific platforms, it's about understanding people" https://t.co/mEq6Cc1djl #smm - Mon May 23
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A new visualization shows the electrical activity in your brain: https://t.co/C4GKfqHJ0V https://t.co/490Gx9BoGv - Mon May 23
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28 of the most influential women in SA digital marketing [Digital All Stars] via memeburn https://t.co/0XJEBpM6QH - Mon May 23
@mark1
RT @Adweek: Snapchat advertising data reveals what kinds of brands have bought into the app: https://t.co/4Cl6nn8V9s https://t.co/9z8WlmTV9a - Mon May 23
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