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Marketing & Media South Africa

Managing brands digitally

Digital publishing and advertising has been top of mind for a while now, with the IAB's Digital Summit & Bookmark Awards 2016 taking place last Thursday. In her feedback on a talk at the Summit by Sylvain Gross, Public-Ideas' co-founder and CEO, Danette Breitenbach, says the impetus is now on being mobile-centric, but not to the detriment of other digital channels.

As it's #BrandManagerMonth on Biz, I found out MullenLowe's plans on becoming the ultimate challenger brand and how agency MD Katinka Pretorius is managing the brand transition.

Fittingly, Adam Hunter shares five PR lessons we can learn from DIY sensation Suzelle: These range from the importance of a fully integrated communications mix to tapping into what's important to your local audience.

Go forth and digitally conquer!

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Weekly top stories
[IAB Digital Summit 2016] Be mobile centric

Danette Breitenbach

Marketing automation is relativity new in South Africa, but mobile is not. Brands need to realise mobile is now the key point to get in touch with their target... Read

#BrandManagerMonth MullenLowe: The ultimate challenger brand

Leigh Andrews

Lowe and Partners SA kicked off the year with a (KO) knock-out punch: Out with the old and in with a new name and global brand identity... Read

Five PR lessons we can learn from Suzelle

Adam Hunter

DIY sensation, Suzelle, has had quite the year; from the launch of her book, to becoming a TV star, to her international visits abroad... Read

IAB Digital Summit & Bookmarks 2016
[IAB Digital Summit 2016] Authenticity in digital publishing

Ann Nurock

Ros Atkins has hosted coverage of many major stories around the world for BBC News, including the death of Nelson Mandela, Barack Obama's first election victory and inauguration, the football World Cups in Germany and South Africa, the Charles Taylor verdict, the London Olympic Games and Queen Elizabeth's Diamond Jubilee celebrations... read
[IAB Digital Summit 2016] The UK's digital ad dominance

Ann Nurock

Guy Phillipson took over as CEO of Internet Advertising Bureau (IAB) in January 2005 when UK online ad revenues totaled just £825 million... read
[Bookmark Awards 2016] On the red carpet (video)
Warren Harding interviewed Bookmark Awards 2016 attendees on the red carpet, and found out what they had to say about the Awards and digital in SA... read
[Bookmark Awards 2016] Josephine Buys, CEO of IAB SA (video)
Warren Harding from Biz Takeouts TV was at the Bookmark Awards 2016, and had a chance to speak to IAB SA CEO, Josephine Buys about this year's awards... read
[IAB Digital Summit 2016] IAB native advertising guidelines

Danette Breitenbach

The IAB launched its Native Advertising Guidelines at its Digital Summit, which took place on Thursday at Turbine Hall in Johannesburg... read
[IAB Digital Summit 2016] Driving digital growth

Danette Breitenbach

It appears that we are still answering the same questions regarding digital and the growth of digital. This is disappointing, says IAB Chairperson, Jarred Cinman, managing director of NATIVE VML... read
[Bookmark Awards 2016] Digital agencies still tops at Bookmark Awards

Danette Breitenbach

NATIVE VML took top honours at last night's Bookmark Awards. Held at The Forum in Johannesburg, the agency walked away with the Best Digital Agency in the Special Awards category... read
[Bookmark Awards 2016] All the winners
The winners for the 2016 IAB Bookmark Awards were announced to a packed audience at The Turbine Hall, Newtown on Thursday, 3 March 2016... read
Pete Case applies his award-winning eye to the Bookmarks

Issued by IAB South Africa


Focus on Future of Work
[Future of Work] The disruption of the organisation

Louise Marsland

Current thinking by futurists and trend analysts points to an outdated organisational culture and structure that has not kept up with radical changes in society. read
[Future of Work] How the 'Afrillennial' wants to be recruited

Louise Marsland

Student Village CEO Ronen Aires, talks about how trends such as the rise of the African Millennial, the 'Afrillennial', will fundamentally change the workplace... read
[Future of Work] Future of work trends

Louise Marsland

The biggest influence in the workplace right now are millennials. This first generation of savvy, digital natives are driving most organisational change - as employees and as consumers... read
Read more
Design Indaba
M&C Saatchi Abel brings a touch of wonder to Design Indaba 2016

Issued by M&C Saatchi Abel

Biz Takeouts
[Biz Takeouts Podcast] 164: Digital agency trends, SEO and innovation in 2016
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Stephen Sandmann from Quirk... read

Brand Manager Month
#BrandManagerMonth: Jana + Koos

Ruth Cooper

Responsible for ad campaigns, brand management, exhibitions and activations such as Simon & Mary, Nike, Workshop Newtown and JHB Hates You, Jana Hamman and Koos Groenewald from concept studio Jana + Koos are true brand management mavericks. read
#BrandManagerMonth: Ed Jardim from M&R

Sindy Peters

Meet Ed Jardim, group investor and media executive at construction, engineering and mining contractor Murray & Roberts. He's the man behind the brand of the multi-national group... read
#BrandManagerMonth: Cheryl Singleton from Britehouse

Beverley Klein

It's Brand Manager Month here at Bizcommunity, where we profile the people behind your favourite brands. Cheryl Singleton is the general manager/group marketing at Britehouse... read
Read more
Marketing
Tips for effective inbound marketing success

AIMEÉ SERRÃO

On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls... read
Are you feeling the marketing squeeze?

Andrew MacKenzie

In the context of the current economic climate, in South Africa and the rest of the world, brands and marketers are feeling the squeeze and are stretched to deliver a marked return on their marketing investment... read
Advertising
Playing in the ever-shifting sand box of online

Danette Breitenbach

SPARK Media's commercial director, Marius Greeff, spoke to Bizcommunity about some of the topics that came out of the Annual IAB SA Internet Advertising Revenue Report... read
Beyond the superficial knowledge - insights over observations

Bogosi Motshegwa

I'm convinced that advertising agencies and indeed marketers are struggling to make the distinction between an observation and an insight, particularly when it comes to the so-called 'black market'... read
The creative cul de sac

Chris Brewer

It happens to everyone at some time or another. You stare blankly at an empty screen and your brain appears to be dead. This is very seldom a permanent condition and usually passes quite quickly - like a pendulum that swings back and forth... read
[Orchids & Onions] No missing bus with Toyota's new Hilux

Brendan Seery

The Jupiter Drawing Room Cape Town celebrates a whopper of a win

Issued by The Jupiter Drawing Room Cape Town

Five ways to keep ahead of your competition

Issued by 360eight

Red Cherry Media produces Selfmed's TV commercial

Issued by Red Cherry Media

Karien Cherry wins Gold for Giant Films

Issued by Giant Films

Renew Hair Colour TV ad produced by Red Cherry Media

Issued by Red Cherry Media

Branding
A new identity for the Brand Alive Group

Issued by Brand Alive

Podd Display and FSD to merge 1 March

Issued by Gawk

CRM
What would Steve Jobs do?

Aki Kalliatakis

I'm one of those people who prefers not to replace stuff just because someone tells me it is time to do so. I like driving the same car until it's really, really dead... read
CSI
BASA Facilitates DHL Creative Care Holiday Programme partnership

Issued by Business and Arts South Africa

Sustainable Brands announces speaker line-up for Africa's Brand Innovation Conference

Issued by Change Agent Collective




Digital
NATIVE VML takes home coveted Bookmarks Agency of the Year

Issued by NATIVE VML

'Every student is a genius waiting to happen' - Dr Taddy Blecher will headline Heavy Chef on 16 March

Issued by World Wide Creative

Events & Conferencing
Digital conference on media technologies in Cape Town
The second Programmatic Summit, a digital conference, will take place at the Inner City Ideas Cartel in Cape Town on 9 March 2016... read
Add impact to your next outdoor event

Issued by Expand a Sign

Minister Jeff Radebe to deliver keynote address at Vision 2030 Summit

Issued by Topco Media

Minister of Science and Technology and Deputy Minister of Trade and Industry to speak at Oliver Empowerment Awards

Issued by Topco Media




Exhibitions
The impact of corporate gifting in business

Issued by Markex

Magazines
Future Bride 2017 bookings now open

Issued by Brabys

Media
[NewsMaker] Andrew Trench - Digital editor at TMG

Louise Marsland

Times Media Group recently appointed experienced editor and journalist Andrew Trench as its new digital editor, starting this week 1 March 2016... read
CNN MultiChoice African Journalist 2016 Awards open for entries
The CNN MultiChoice African Journalist 2016 Awards was officially launched this week. The competition for African nationals, based on the continent, welcomes entries from journalists creating content targeting an African audience... read
Media giant and advertising school team up to produce excellence

Issued by Mindshare South Africa

Mobile
Mobile banking the future

Danette Breitenbach

Globally, mobile banking users are set to exceed 1.75 billion by 2019 - that's 32% of the world's adult population - as per a report published by Juniper Research... read
Newspapers
The Citizen launches Phakaaathi as weekly newspaper

Issued by The Citizen

Online Media
How to increase site conversion in 2016

Greg Wright

Let's be frank. All your online marketing efforts are a waste of time if your website doesn't convert. It doesn't matter how many visitors it gets or how "sticky" it is... read
Before you produce any content for your brand...

Tarryn Giebelmann

These days, brands seem to produce content for the sake of it. They know that, in order to be recognised by search engines, their websites should be regularly updated with fresh content... read
Guidelines for using images in blog posts

Charles Mburugu

The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis... read
How to encourage website visitors to return to your website

Boris Dzhingarov, Issued by Monetary Library

Welcome to Sabinet's newly designed website

Issued by Sabinet

OOH
OOH advertising: Size does matter
Just as print media was able to create a more accurate measurement of its value through readership figures and not circulation, OOH advertising should reassess the way in which impact is calculated... read
Calculate your savings with PDT's new calculator

Issued by PDT

PR & Communications
#BrandManagerMonth [Behind the Selfie] with... Kevin Welman

Leigh Andrews

This week, we find out what's really going on behind the selfie with Kevin Welman - managing director of FleishmanHillard South Africa ... read
Managing business reputation - a luxury or necessity?

Kevin Welman

Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday, 24 February. Key to the minister's speech was allaying fears of a possible recession and staving off a possible ratings downgrade... read
Grapevine opens Cape Town office

Issued by Grapevine Communications

Printing
Avery Dennison appoints new distributor in South Africa

Issued by Maizey Plastics

Production
Rob Smith takes home two Bookmarks

Issued by Arcade Content

Latest ad from Gordon Lindsay

Issued by Bouffant

Dog(zilla) whisperer

Issued by Ola! Films

Ford Ranger 24-hour challenge (director's cut)

Issued by Bouffant

Promotions
From promoter to head honcho: Zinto appoints Paula Mitchell as GM

Issued by Zinto Activation Group

Absa understands what students need

Issued by TLC Marketing Worldwide

Publishing
Integrated reports: Are you doing it right?

Issued by Blue Apple

Research
[Biz Online Insights] Oscars 2016
This week, our 'Biz Online Insights' section explores the South African online population's views on the Oscars 2016... read
Are SA coffee drinkers becoming more sophisticated?

Issued by Insight Survey

Retail
May the force be on the shop floor!

Issued by Marin's Southern Africa

Cars.co.za Consumer Awards billboard campaign

Issued by Cars.co.za

Scan Retail's Modular Retail Kiosk proves its popularity with retail property owners

Issued by Scan Display

Sales
Saleboat - Balancing information and privacy

Issued by Student Brands

Social Media
Podcast unpacks SA's Social Media Landscape

Issued by Ornico

Budget conversation on social media doubles over last year

Issued by 25AM

TV
Monde Twala to leave e.tv to pursue an international opportunity

Issued by e.tv

Youth Marketing
Once in a leap year, take the time to play!

Issued by HDI Youth Marketeers

International
How marketers can benefit from freemiums

Jerry Nelson

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing. read
AME Awards announces 2016 award-winners
AME has announced the 2016 Award winners, after its grand jury evaluated entries submitted from 22 countries worldwide... read
Lions Entertainment adds talent, storytelling to Cannes
A new event at the 63rd Cannes Lions International Festival of Creativity, Lions Entertainment, will explore ways that talent and storytelling can elevate content into the cultural mainstream... read
Analytics Quotient becomes part of Millward Brown
Trumping the online brands?
More International
New business
  • Sanlam Top Destination Awards 2016 appoints Red Carpet Concepts - more info
  • Jupiter Drawing Room win Burger King account - more info

More accounts  Submit a New account
New appointments
  • Viacom Africa appoints Twala - more info
  • Jordaan appointed editor of Die Burger - more info
  • In Touch Media appoints new general manager - more info
  • New appointments at Fortinet - more info

More people  Submit a Person
Jobs offered
Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive. Read more >>



Digital Account Director - Cape Town
NATIVE Digital AgencyWe are seeking the expertise of an account director with solid digital agency experience to join the Cape Town team. To help build strong working relationships with clients. Read more >>



Production Coordinator /Traffic - Johannesburg
The Media ShackThe Media Shack, a below the line marketing and collateral procurement specialist company, is looking for an account manager/production coordinator to join our dynamic team. Read more >>



Jnr-Mid Graphic Designer - Johannesburg
Powerhouse AdvertisingGraphic designer (junior/mid) needed. Have you got the skills, a great attitude, a solid work ethic and a knack for organisation and dealing with people? Powerhouse Advertising wants you... Read more >>

Marketing/Communications Coordinator - Cape Town
Marketing and communications coordinator with diverse skill set required by dynamic company in the development sector. Read more >>


Broadcast/Motion Graphics Designer - Johannesburg
We're looking for designers to help agencies and brands connect with people by telling compelling stories and building engaging worlds. Read more >>


Head - Project/Events/Activations - Cape Town
Head of projects, events and activations for the most innovative agency of 2016. Read more >>





New events to diarise
Upcoming courses in marketing, communication and customer relations
Enterprises University of Pretoria - 8 Mar 2016 to 7 Jun 2016, Pretoria


QuirkU - The Future of Communications
Quirk Johannesburg - 11 Mar 2016, Johannesburg


Online marketing/social media boot camp
The Divine Project House - 15 Mar 2016, Somerset West | 19 Apr 2016, Somerset West | 17 May 2016, Somerset West


Social media as source and platform
Institute for the Advancement of Journalism - 17 Mar 2016 to 18 Mar 2016, Johannesburg


Storytelling in the digital age
kokopelli partners - 6 Apr 2016, Johannesburg


Creative writing and editing for corporate publications
Institute for the Advancement of Journalism - 11 Apr 2016 to 15 Apr 2016, Johannesburg


Selling Skills
BDCE Pty Ltd - 12 Apr 2016, Pretoria | 25 Apr 2016, Durban | 25 Apr 2016, Bloemfontein


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016, Johannesburg


Client service/customer care
BDCE Pty Ltd - 14 Apr 2016, Pretoria | 17 May 2016, Durban | 17 May 2016, Bloemfontein


Enterprise Social Media Forum 2016
EduCo - 21 Apr 2016 to 22 Apr 2016, Kempton Park





Upcoming events
Customer Experience World - 9 Mar 2016 to 10 Mar 2016, Johannesburg
The 5th Customer Experience World annual event is back. Reserve your place before 31 December and save 20%. Read more >>

Future-ready Marketing Conference - Marketing 2020 - 9 Mar 2016 to 10 Mar 2016, Johannesburg
Future-ready Marketing Conference provides you with the latest insights to stay ahead of trends and competition - advice from marketing experts. Read more >>

Course in customer experience management
Enterprises University of Pretoria - 8 Mar 2016 to 11 Mar 2016, Kyalami, Johannesburg


Writing effective reports and proposals
Stellenbosch University Language Centre - 9 Mar 2016 to 11 Mar 2016, Stellenbosch | 24 May 2016 to 26 May 2016, Stellenbosch


Learn everything about web design in three days
Multidimensions - 9 Mar 2016 to 14 Mar 2016, Cape Town


Social media workshop for small business
Handcrafted Brands - 9 Mar 2016, Cape Town





Quotes
Martin Luther King, Jr.
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Albert Einstein
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Ralph Waldo Emerson
"The only person you are destined to become is the person you decide to be."
Zig Ziglar
"The real opportunity for success lies within the person and not in the job."
Elbert Hubbard
"He has achieved success who has worked well, laughed often, and loved much."

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EarthStream
EarthStream is a global Engineering and Technology (E&T) recruiting specialist and we provide expert E&T talent to Hi-Tech and critical infrastructure industry sectors with our key markets being Energy, Industrial Equipment, ICT Vendors, Automotive, Aerospace & Defence, Transport and Financial Services.

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