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Marketing & Media South Africa

Innovation, engagement and tech-enabled inventions

Louise Marsland writes about some of her favourite new inventions in today's digital-enabled time in her latest [TrendTalk] column. One of these is the Wize Mirror, which can diagnose what's wrong with your body through facial analysis.

I also found out just how Canderel's Sugar Cube Man broke free of obvious ad strategy - this may well signal the end of the bland 'new product launch' press releases and the dawn of a new era of engaging activations.

In his latest [Relentlessly Relevant] instalment, Douglas Kruger shares insight into the sexiest phrase in innovation, and how you can use it, whatever your business focus.

Fascinating reads if you're struggling to get into 'work mode' after the long weekend...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
[TrendTalk] Mirror, mirror on the wall

Louise Marsland

One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you... Read

How Canderel's Sugar Cube Man broke free of obvious ad strategy

Leigh Andrews

New sweetener variant, same old campaign strategies? Not at all. Here's how G&G Digital recently caused a stir for the launch of Canderel Crunch and sweetened the deal with social with unexpected PR... Read

[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

Douglas Kruger

If ever there were a contest to find the sexiest phrase in the lingo of innovation, I would propose the term 'adjacent possible' for the crown... Read

The Bookmarks 2015
2016 Bookmark Awards changes categories
IAB SA has now finalised the categories for the 2016 Bookmark Awards and will open entries for the awards in the coming weeks... read
Biz Takeouts
[Biz Takeouts Podcast] 150: IPRA World Congress 2015
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications... read
Marketing
The opportunities and challenges with the 'consumerisation of things'

Farren Roper

With the proliferation of the internet, a lot has been written about the information economy... read
Five trends marketers can't ignore in content marketing

Charles Mburugu

At this point, there is no doubt that content marketing is right now leading the way in the digital marketing landscape. And as we keep advancing towards the future, it seems like the discussion regarding content marketing strategies just keeps on growing... read
The revival of feminism: are South African brands sleeping?

Kirsten Clarke

Not since the bra-burning feminism heydays of the 60s has the world taken such an interest in the affairs of women... read
Marketing manager required by Boschendal Wines

Issued by NICOLENE DI BARTOLO MANAGEMENT APPOINTMENTS

The three-step process to effective influencer marketing

Mike Saunders

All the action is not in the content

Issued by John Brown




Advertising
E-cigarette ad goes live on South African TV, cinema
Cape Town based e-cigarette company Twisp has launched a campaign on TV and cinema for its electronic cigarettes, displaying the use of e-cigarettes or 'vaping'... read
Don't worry, I can explain everything

Damon Stapleton

"Here we are, trapped in the amber of the moment. There is no why." - Kurt Vonnegut. Apologies. But I have to do this. It's time for a rant... read
In-game advertising: The next frontier for King Price

Leigh Andrews

Getting ahead in business today is all about disruption. Short-term insurer King Price has figured this out by making the move into in-game advertising... read
[Orchids & Onions] Land Rover scores with World Cup ad

Brendan Seery

I am undecided about much of the rugby-related advertising around at the moment... read
Nicci Holvec joins Forstå as General Manager

Issued by Forstå

How to deal with ad blockers?

Issued by DQ&A Media Group

When growth feeds growth

Issued by Joe Public




Branding
Goodbye, brand!

Rolf Akermann

We all know that marketing works. We work hard at launching a product (brand extensions) to induce trial and then to convert the consumer to become loyal... read
What is this CX thing everyone is on about?

Mareli Smit

I was recently introduced to a new way of looking at business and customers as a whole. As a marketer at heart, this paradigm shift took me by surprise as there was always the view that businesses should know their customers... read
CRM
From reach to resolution: A social customer service story

Andrew Felbert

Over the past couple years, social customer service globally has gone from being the focus of a small number of highly innovative companies to a widely accepted requirement of doing business... read
A customer is for life, not just for Christmas

Lisa Reid

Believe it or not, it's time to start planning your communication strategy for the 2015/16 festive season... read
Global CX Day - celebrating remarkable customer experiences

Issued by Global CX Day

Design
Six ultimate tips for hiring a professional logo designer

Charles Mburugu

The world is flooded with logos from thousands of companies offering all kinds of products and services. Therefore, to stand out from the competition, you need to have an eye-catching and professionally-designed logo... read
Inspired design from Brand inc for Orlando Pirates

Issued by Brand inc

Digital
Breaking through the 'Bla Bla Bla' of online gaming animation

Leigh Andrews

The gaming industry is fraught with misunderstanding - especially in South Africa. Chances are you didn't even know there's a Cape Town based animation house servicing the land-based and online casino industry. Bla Bla Bla Studios Managing Director Carmen Granger tells us how it came about... read
The one conference every IT professional should attend

Issued by MyBroadband

New leader appointed to spearhead growth for Connect Joe Public

Issued by Joe Public

Helping your business find its way in a digital world

Issued by DigitLab

Education
Red & Yellow Springboard graduates ready to take on the industry

Issued by Red & Yellow

Entrepreneurship
Following the crowd

Wayne Powell

Any entrepreneur worth their salt will tell you that the key to business success lies in differentiation. "Buck the trend!"; "Break the mould!"; "Pave your own way and definitely don't follow the crowd!"... read
Events & Conferencing
How safe is your event?

Issued by Gearhouse SA

Exhibitions
Entries are open for the EXSA Pallet Innovation Challenge 2015

Issued by EXSA

Pretoria HOMEMAKERS Expo, thriving in Parkview Shopping Centre

Issued by HOMEMAKERS

Media
SABC not in the business of profit - Motsoeneng

Sikonathi Mantshantsha

The South African Broadcasting Corporation (SABC) has hired auditing firm SekelaXabiso to probe its supply chain management processes and "irregular and wasteful expenditure" that has cost it almost R33m in the year ended March... read
2019: A tipping point for media

Danette Breitenbach

While South Africa's total entertainment and media advertising revenue is expected to grow to R51.1 billion in 2019, from R39.7 billion in 2014 - an increase of 5.6%, the advertising share of this mix will drop to 30% from 35% (2014) over the next four years... read
Mobile
The humble text message: Perfectly designed for mobile marketing

Mike Laws

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web... read
More speakers added to 2015 Mobile 360 - Africa conference
The 2015 Mobile 360 - Africa conference, scheduled for 7-9 October at the African Pride Crystal Towers Hotel and Spa in Cape Town, has announced additional speakers for its lineup... read
Newspapers
Sunday Times puts all things green in masthead this weekend
You may not have instantly recognised the Sunday Times this weekend, as it changed its masthead from red to green for the first time in its 109-year history... read
Online Media
Way better living with Clover

Issued by Clover

OOH
Engaging the urban audience at street level

Issued by Guerrilla IMC

Pendoring
84 finalists competing for sought-after Pendoring trophy

Issued by Pendoring

PR & Communications
[21 Icons Season 3] Thulani Madondo
Madondo has been selected for 21 ICONS South Africa Season 3 to demonstrate active citizenry is characteristic of true heroes. He uses his own life story to inspire individuals from disadvantaged backgrounds... read
TLC Marketing Worldwide Africa appoints new MD and CEO

Issued by TLC Marketing Worldwide

Production
Five tips to making engaging corporate video

Kelly McGillivray

Often the idea of making a corporate video conjures up visions of an enormous budget, hours of pre-production, ever-shifting shooting schedules and numerous changes in the edit suite... read
Howard Audio is unskippable at the Loeries

Issued by Howard Audio

Radio
[Behind the Selfie] with... Barney Simon

Leigh Andrews

This week, we find out what's really going on behind the selfie with Barney Simon, radio and TV presenter at Jacaranda FM... read
Kaya FM Family Day brought to you by KFC returns in time for spring!

Issued by Kaya FM 95.9

Research
What SA thinks of the #RWC2015 opening weekend
This week, our 'Biz Online Insights' section explores the South African online population's views on the Springboks' performance in their first #RWC2015 game last weekend... read
How research is conducted

Chris Brewer

Research is supposed to tell us how much money we are going to make. It's supposed to predict what the sales/revenue volumes will be so that we can adjust our marketing effort... read
Nielsen launches world-first prospects ranking of sub-Saharan Africa

Issued by Nielsen

Retail
Spolit for (FSU) choice with Rocket Creative Design & Display

Issued by Rocket Creative

Social Media
Social media supreme court ruling can negetively affect your bottom line

Veli Dlamini

Over the past few weeks social media has been buzzing with celebrities vs twelebs and how the spotlight was focussed on Bonang Matheba among others... read
What shall we name Facebook's 'dislike' button?

Adam Hunter

Finally, Facebook will let us express something other than a Like, and as we have all seen and heard across every media portal possible to man-kind, Facebook is currently testing a 'dislike' button which should be introduced shortly... read
Why social media is becoming one of your most strategic business management tools

Andre Steenekamp

Sustainable tourism in SA

Marion Marais, Issued by Boomtown

Media Freedom & Right to Know
Freedom! Al-Jazeera TV journos pardoned
The world is rejoicing over the news that Egypt's Sisi pardoned 100 prisoners earlier today, including the al-Jazeera TV journalists Canadian Mohamed Fahmy, Egyptian Baher Mohamed and Australian Peter Greste... read
Sponsorship
Special Award winners celebrated at 18th Annual Business Day BASA Awards, partnered by Hollard

Issued by Business and Arts South Africa

Winners honoured at 18th Annual Business Day BASA Awards, partnered by Hollard

Issued by Business and Arts South Africa

Youth Marketing
What makes you truly South African?

Issued by HDI Youth Marketeers

International
BlackBerry unveils Android phone in new reboot effort
WASHINGTON, USA: BlackBerry announced plans Friday to sell an Android-powered smartphone, in the latest reboot effort from the faded star of the sector... read
Digital Media LATAM 2015 conference in Mexico City
Mexico City is to host the Digital Media LATAM 2015 conference with the world's most prominent digital media executives in Mexico City on 23 and 24 October at the Hilton Reforma Hotel... read
DIY content: Three case studies in self-promoting social media

Aaron Farrington

Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications... read
Nearly 40% of 2015 eurobest jurors are female
The European Festival of Creativity, eurobest, has revealed the names of the experts who will judge excellence in creative communications across Europe... read
CEO search delay underscores woes at Twitter
SAN FRANCISCO, USA: In the fast-moving world of Silicon Valley, Twitter's search for a new chief executive is moving at a snail's pace, raising concerns about deeper woes at the social media platform... read
Amazon launches video services, new devices in Japan
How to improve your networking as a first time startup owner

Veselina Dzhingarova

More International
Africa
Tanzania newspaper returns after three-year ban
ARUSHA - A Tanzanian newspaper closed by the government published its first edition for three years on Tuesday after a court lifted the ban... read
More Africa
Business
Technocalamity and Africa

Naseem Javed

"...When the tsunami of free technologies makes organisations look increasingly outdated, the same tsunamis can quadruple exports, innovative excellence and catapult into image supremacy... this makes technocalamity a new global age phenomena..." - Mentorian. read
Multimedia
Episode 150: IPRA World Congress: Leadership the way to trust, with Bridget von Holdt.
Episode 150: IPRA World Congress: Leadership the way to trust, with Bridget von Holdt.
New business
  • Jam Media lands Magic 828 am - more info
  • Red Carpet Concepts wins Lakeside Lodge and Spa account - more info
  • Maven Connection appointed as PR and comms consultant to Caltex EC Marketer
  • Red Carpet Concepts wins Webersburg account - more info
  • Bistro Michel appoints JAG Communications - more info

More accounts  Submit a New account
New appointments
  • FCB Worldwide appoints chief client officer - more info
  • Key appointments made at BOO! Surprising Media Solutions - more info
  • HWB Communications appoints new CEO - more info

More people  Submit a Person
Jobs offered
Social Media and Digital Specialist - Johannesburg
LIVE+LIVE+ is looking for someone who is passionate about the digital and social media space. Add your experience in the full digital landscape to this small, dynamic start up agency. Read more >>



Digital Account Manager - Cape Town
World Wide CreativeDigital marketing agency, World Wide Creative is looking for an account manager to join its dynamic Cape Town team. The ideal candidate is a high-velocity self starter. Read more >>



Digital Project Manager - Cape Town
World Wide CreativeDigital marketing agency, World Wide Creative is looking for a project manager to join its growing team in Cape Town. The ideal candidate is a high-velocity self-starter. Read more >>



Marketing/Sales Executive - Johannesburg
Lumoss Mouldings is a market leader in the manufacture of promotional products. Lumoss are looking for a passionate internal marketing/sales person and wants to reap the reward of hard work. Read more >>



Communication Manager - Wealth and Investments - Johannesburg
Superskills ConsultingCommunications manager - wealth and investments (Melrose Arch) Degree + strong writing and communications skills. Creation and implementation of integrated communications plans. Proven track record in communications within financial services. Read more >>



Communications and Marketing Manager - Johannesburg
Superskills ConsultingCommunications and marketing manager (Melrose Arch) Proved track record in communications within financial services. Create, implement and manage holistic integrated communications and marketing. Degree + five years experience in financial services. Read more >>



Programmatic Campaign Manager - Cape Town
Mark 1Mark 1 is looking for an RTB account manager to join the programmatic ad operations team. Read more >>




New events to diarise
Converting Prospects into Real Customers - 8 Oct 2015, Johannesburg
The goal is for you to walk away with 1, 2, 3 or maybe even 20 new ideas that you can immediately use to grow your company's sales significantly. Read more >>



iLead Training social media course
iLead Training - 28 Sep 2015 to 29 Sep 2015, Pretoria


Nurturing influencers workshop
DigitLab - 29 Sep 2015, Durban


Customer care
Staff Training - 30 Sep 2015, Cape Town | 16 Nov 2015, Cape Town


Graphic and web design workshops
Multidimensions - 6 Oct 2015 to 30 Oct 2015, Cape Town


InDesign Pro Skills
Multidimensions - 14 Oct 2015, Cape Town


Photoshop Advanced
Multidimensions - 16 Oct 2015, Cape Town


Learn everything about web design in three days!
Multidimensions - 19 Oct 2015 to 21 Oct 2015, Cape Town


Illustrator basic to intermediate
Multidimensions - 22 Oct 2015, Cape Town


Adobe Creative Cloud
Multidimensions - 26 Oct 2015 to 27 Oct 2015, Cape Town


Upcoming events
Diploma in Digital Marketing - 5 Oct 2015 to 9 Oct 2015, Johannesburg | 12 Oct 2015 to 16 Oct 2015, Lagos | 19 Oct 2015 to 23 Oct 2015, Cape Town
The world's top digital marketing course. Level 5 European accredited Diploma. 011 0572317/info@brandschool.co.za. Read more >>

Social Media Summit 2015
Knowledge Integration Web (Pty) Ltd - 29 Sep 2015 to 30 Sep 2015, Johannesburg


Electronic Document Management Conference 2015
Alpha Omega Events - 30 Sep 2015, Johannesburg


How to market on a shoe-string budget?
Upbeat Marketing - 30 Sep 2015, Johannesburg


Online advertising 101
Square Lime Business Solutions - 30 Sep 2015, Durban


Quotes
Calvin Coolidge
"If I had permitted my failures, or what seemed to me at the time a lack of success, to discourage me I cannot see any way in which I would ever have made progress."
Francis of Assisi
"Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible."
M. Scott Peck
"Until you value yourself, you will not value your time. Until you value your time, you will not do anything with it."
Paul Hawken
"Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them."

More quotes  Submit a Quote
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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 150: IPRA World Congress: Leadership the way to trust, with Bridget von Holdt.

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