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Marketing & Media South Africa

Acquisitions unfold and advertising's core unravelled...

The board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies.

Moving on to the realm of advertising, Chris Brewer says it's important to understand the psychology of advertising, as today's professional advertising person will apply sound instinct to whatever material is produced - this skill is based on knowing your customer and getting them to buy your product.

This ties in with the importance of mining an insight, which Catherine Makhetha calls the "thread that truly ties an agency together".

One such 'tied together' agency is Native VML - Co-Founder Ben Wagner shares his expectations from this year's Loerie Awards and memories of Loeries' past...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings
The board of Tiso Blackstar Group SE (Tiso Blackstar) has announced the completed acquisition of Times Media Group Limited and Kagiso Tiso Holdings... read more>>

The psychology of advertising

Chris Brewer

NB: Psychology is the study of normal human behaviour - abnormal behaviour lies within the speciality of Psychiatry, which is why psychiatrists get so many patients from ad agencies...

Read more >>



The importance of mining an insight

Cathleen Makhetha

The advertising and marketing landscape has often proved to be an exciting window into the happenings of a particular place or the lives of people...

Read more >>



[Loeries 2015] Agency expectations with... NATIVE VML

Leigh Andrews

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what NATIVE VML's Co-Founder, Ben Wagner, expects...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 134: Oculus VR with HERO Film and Wonderland Collective
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Graeme Lipschitz and Brendan Stein... read more>>
Marketing
The ultimate sleeping pill! Vision and mission statements...

Rolf Akermann

If you get past reading three companies' vision and mission statements and you are still awake, give up! And accept that you are an insomniac! It is sad, but true... read more>>
Why inter-agency collaboration will work for you

Greg Wright

As a creative agency, partnering with a digital development team gives you the upper hand. In having access to the latest technological know-how, you open yourself up to a vast new playing field... read more>>
Masterclass: Innovation in Marketing

Issued by UCT Unilever Institute of Strategic Marketing

Marketing Indaba lands at Oyster Box Hotel

Issued by Cadek Media

Inspirational faces in unusual spaces at Out of Office!

Issued by Stretch Experiential Marketing

Developing a sound business strategy

Issued by Trudon

Engaging talent - The route to victory

Issued by Stick Communications

Markex 2015 opens with a bang!

Issued by Markex

Advertising
South Africa's D&AD recovery

Tony Koenderman

The collective South African ad industry has turned in its best showing at the D&AD awards since 2012, which was also its best year ever... read more>>
The secret to Ogilvy's sustained success...

Leigh Andrews

You can't talk about SA's top advertising agencies without seeing the name Ogilvy, Ogilvy & Mather or O&M pop up. Ogilvy & Mather Cape Town's Managing Director, Luca Gallarelli tells us what's behind the agency's successful strategy... read more>>
[Orchids & Onions] Life is a journey: enjoy (or loathe) the ads

Brendan Seery

There is something about travel and the way it has to transport you - and not just physically... read more>>
How to get the best out of your agency

Chris Brewer

(Other than beating them regularly and keep them hungry)... read more>>
In-house outsourcing

Lara Cassel

For the lonely men...

Damon Stapleton

We live in a VUCA world

Beverley Klein

Don't let the man flu get you

Issued by Joe Public

Branding
"Why" purposeful branding in South Africa?

Nicki Cunliffe & Marla Becker, Issued by Millward Brown

CRM
Omni-channel provides continuity of brand experience
Retailers in the US are merging brick-and-mortar and digital strategies into an omni-channel engagement, while most organisations are still contemplating how to develop a meaningful customer engagement strategy... read more>>
Customer experience F-Words

Chantel Botha

When customer experience is introduced into a corporate strategy or dusted off, when it has been there all along, as a part of a strategy review, it can be a daunting task... read more>>
Understanding the dynamics of our emerging market

Mogorosi Mashilo

CSI
The Havas Village helps security guard get to Comrades

Issued by Havas Worldwide

Design
Media 10 up their game in southern Africa

Danette Breitenbach

Grand Designs Live has a reputation as a show that innovates and gets better year on year. In the United Kingdom, where the show originated, it has won numerous awards... read more>>
Customisation: the birth of a new consumer

Germarie Bruwer

The internet age. Never has there been a technology that has had such an impact on the way humankind functions as the World Wide Web. Except maybe the invention of the wheel, that was pretty big as well... read more>>
[Behind the Selfie] with... Nadia van der Mescht

Leigh Andrews

She's a creative business consultant, blogger and public speaker at Nadia vd Mescht - Business Development for Creative Entrepreneurs... read more>>
Andrew Bloom joins Quirk Cape Town as ECD

Issued by Quirk

Digital
The quiet in the storm - digital

Marion Marais

Marketing is not about the product or service being sold to consumers - it's about sharing the right story... read more>>
[TrendTalk] Dealing with rapid change

Louise Marsland

Are you fully aware of the momentous change that is predicted in only the next five to 10 years and do you know how your industry will be affected by the top trends?... read more>>
Make your data meaningful

Nicole Sobotker, Issued by DQ&A Media Group

Work at first 'byte' for Ole! Media Group's Digital Academy Cadets

Issued by Ole! Media Group

IAB formally engages FPB on online censorship

Issued by IAB South Africa

Promise Digital seeks conceptual team

Issued by Promise Digital

Africa is Absolut - #BeAbsolut

Issued by NATIVE VML

Looking sharp - NXT\ Digital Innovation awarded a Wooden Pencil at 2015 D&AD Professional Awards ceremony

Issued by NXT\

Education
UCT GSB hosts 'MBA' for the commercial property industry

Issued by UCT Graduate School of Business

Win a life-changing education from Africa's top business school

Issued by UCT Graduate School of Business

Events & Conferencing
Cape Town to host Entrepreneurs Convention
The annual Entrepreneurs Convention will be held at the CTICC in Cape Town on Saturday, 20 June 2015 from 9am to 4pm... read more>>
In Good Company conference - building the nation through business
Join the journey of forward thinking companies and consider how we can influence society, the economy and our nation through good business at the Atterbury Theatre, Pretoria on Wednesday 10 June 2015 from 7am... read more>>
Alan Knott-Craig Jr joins Business Tech Show line-up
The Business Tech Show (BTS), taking place 25-26 August 2015 at the Westin Hotel in Cape Town, has announced that the founder of Project Isizwe: Free Wi-Fi For Africa, Alan Knott-Craig Jr, will be presenting at the conference... read more>>
Taking the future by storm

Issued by Magnetic Storm

Levelthree Premium Venue rocked May 2015!

Issued by Levelthree Premium Venue

Scan Display to build infrastructure for 2nd World Congress on Healthy Ageing

Issued by Scan Display

Exhibitions
Countdown to the EXSA Conference

Issued by EXSA

Magazines
Pan-African magazine, Ogojiii launches at WEF Africa
The pan-African design and global affairs magazine, Ogojiii launches today at the World Economic Forum (WEF) Africa in Cape Town... read more>>
The secret behind AMP's impressive digital snowball

Leigh Andrews

Karla Levick, Group Marketing Manager - Associated Media Publishing, highlights the importance of providing relevant content on a regular basis for your readers of both print and digital platforms alike... read more>>
The future of magazine brands: Adapt or bye-bye

Debbie McIntyre, Issued by Caxton Magazines

Media
Winners announced for 2015 brandhouse Responsible Drinking Media Awards
Brandhouse Beverages announced the winners of the 2015 Responsible Drinking Media Awards (RDMAs) at the awards ceremony on 2 June in Johannesburg... read more>>
Oomph! Media Group welcomes outdoor and media specialist, Frikkie Cornelius

Issued by Oomph! Africa

IMESA and 3S Media sign historic contract renewal

Issued by 3S Media

Mobile
FNB connects customers with own SIM cards
In a banking first for South Africa, FNB is to offer its customers its own SIM cards from 15 June 2015. This will allow its flexible mobile services to integrate into its banking systems seamlessly... read more>>
Subscribers' quality of experience: bridging the gap between perception and reality

Sherry Zameer

Consumers and citizens are growing increasingly dependent on mobile networks to make phone calls and access data services... read more>>
Beacon technology provider Beamo launches in SA

Issued by Digicape

Online Media
A smart move: taking a B2B publication online and flourishing

Leigh Andrews

When it comes to print publications, many have to fight off the unfortunate view that 'free' often means inferior quality. Mike Joubert, Editor and founding member of TechSmart tells us how he did so, and why TechSmart is now focused online... read more>>
HOMEMAKERS reaching more households

Issued by HOMEMAKERS

Why responsive web design is a small business must-have

Issued by B2B Intelligence

PR & Communications
One-eyed Jack's fairytale entertainment PR specialist dream comes true

Leigh Andrews

One-eyed Jack's co-owner and founding member, Manuela de Deus tells the simple story of a girl and her cat into a full-service specialist entertainment agency, with sponsorship and marketing at its core... read more>>
Having a ball

Issued by Blue Moon Corporate Communications

Printing
HP accelerates productivity for corrugated converters

Issued by Midcomp

Production
Greatstock and TBWA Hunt Lascaris Durban collaborate for inspired recruitment

Issued by Greatstock

Promotions
On-pack promotions: From concept to application

Issued by Pyrotec

Radio
Hand over the mic

Travis Bussiahn

It's a strange time for media in general. Spending is shifting like Namibian sand in the wind. TV is cheaper, radio is morphing like food dye in water and the promise of a digital future is waxing lyrical... read more>>
Heart FM commemorates Youth Month with #HeartBeats4Youth

Issued by Heart FM

Lip Sync Battle: United Stations vs Vizeum Cape Town

Issued by United Stations

Recruitment
Start your marketing career with a winning interview
The London School of Marketing has published a new article outlining top tips for junior marketers who are attending their first interview... read more>>
The difference between management and leadership

Issued by Trudon

Research
FIFA and Nkandla: Sepp-arated at birth? 86% want JZ to #PayBackTheMoney

Issued by Columinate

TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

Issued by TNS South Africa

PAMRO 2015 Conference: Setting standards in advertising and media research

Issued by Ornico

Take part in the 2015 Employee Engagement Survey

Issued by PDT

Why analytics is key for your omni-channel success

Issued by Effective Intelligence

Retail
'Dependency' is the trend in South Africa's rice industry

Issued by Insight Survey

Sales
Usual suspects continue to excel in Ipsos sales and service survey

Issued by Ipsos

Social Media
Insight into how South Africans use Twitter
A recent study of South African use of Twitter reveals that it is growing in popularity and is used for much more than personal updates... read more>>
Conscious social media users

Rebone Masemola

We are acclaimed to be grooming a generation of tech-savvy young people who understand the cyberspace, but how come they do not realise that what they share online could potentially damage their reputation or brand?... read more>>
Why Average Joes make better social media marketers than Don Drapers

Nicholas Koursaris, Issued by Firewater Group

Media Freedom & Right to Know
IAB officially expresses its concern over online censorship
The Interactive Advertising Bureau (IAB) South Africa has formally expressed its concerns over online censorship to the FPB in respect of the recently gazetted Draft Online Regulation Policy... read more>>
Youth Marketing
MTV and MTV Base debunk 'lazy' youth perception
The youth of today has said to be apathetic, lazy and disinterested. MTV and MTV Base recognise that this is not true and have set out to debunk the myth by displaying who and what the youth has to offer... read more>>
'Y' we need to focus on brand loyalty from Gen Next

Leigh Andrews

Cutting through Gen Y/Gen Next/Millennials' short attention spans can be a problem. Nicholas Barenblatt, Group Marketing Manager at Protea Hotels & African Pride Hotels, tells us how they get it right... read more>>
Top marketing and communications CEOs to present at the #YMSC15

Issued by Branded Youth

International
Edward Snowden: World is rejecting mass surveillance
WASHINGTON, US: Legislation ending the US government's bulk collection of telephone data is "a historic victory for the rights of every citizen," former intelligence analyst Edward Snowden said in commentary on Thursday... read more>>
Pick the winner in Cannes Sweepstakes
The Gunn Report has just launched its Cannes Lions Sweepstakes 2015 - a contest to predict which ads will win a Film or Film Craft Lion at the forthcoming Cannes Lions International Festival of Creativity... read more>>
Pinterest adds shopping with 'Buyable pins'
SAN FRANCISCO, US: Pinterest said on Tuesday it is diving into e-commerce with "pins" that let people buy items they like at the popular online bulletin board. read more>>
Audiences now newspapers' biggest source of revenue - dramatic model shift
WASHINGTON DC, US: The World Association of Newspapers and News Publishers (WAN-IFRA) released its annual World Press Trends survey on Monday, 1 June 2015... read more>>
Team Ohayo, Dentsu Japan shines brightly at The New York Festivals Torch Awards
Microsoft to launch Windows 10 on 29 July
Seven top Lions Live sessions announced
More International
Government news
Digital migration to improve TV coverage in rural village

Nthambeleni Gabara

VYEBOOM: The migration towards digital broadcasting will improve television coverage in the rural village of Vyeboom in Limpopo, says Communications Minister Faith Muthambi. read more>>
Digital migration to benefit youth, women

Nthambeleni Gabara

BLOEMFONTEIN: The Digital Migration Policy will see the roll-out of public service channels for youth and women, says Communications Minister Faith Muthambi... read more>>
New technology transforming media industry

Nthambeleni Gabara

BLOEMFONTEIN: New technologies are transforming the media landscape and creating new opportunities for the Information and Communications Technology (ICT) sector, says Communications Minister Faith Muthambi... read more>>
SABC COO's appeal heads to Supreme Court

Tammy Petersen

SABC chief operating officer Hlaudi Motsoeneng's appeal against the high court order that he be suspended pending a disciplinary inquiry is set to be heard in the Supreme Court of Appeal in Bloemfontein in September... read more>>
Govt observing test licenses given to broadcasters

Nthambeleni Gabara

More Government news
New business
  • Jam Media lands Venturescape Studios - more info
  • urban espresso adds Atomic Marketing to client list - more info
  • Alexo appoints Paddington Station PR - more info

More accounts  Submit a New account
People on the move
  • Thebe Reed Exhibitions welcomes Craig Steward - more info
  • MTN Business makes key appointments - more info
  • Mediamark appoints new group sales director - more info

More people  Submit a Person
Jobs offered
English Lecturer/Coordinator - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced lecturer/coordinator (English) (Ref. TS/162/0515). Applications close: 12 June 2015 Read more >>


Digital Marketing Lecturers - Johannesburg
BrandSchool is looking for additional digital marketing lecturers for Johannesburg, Mauritius, Dubai and Botswana. Only those with excellent digital marketing credentials need apply. Read more >>


Brand Ambassador - Johannesburg
We are searching for a dynamic brand ambassador to conduct informative and professional tastings for a high-profile brand and connected consumers. Read more >>


Digital Traffic Manager - Johannesburg
Digital traffic manager opportunity at Promise Digital. Read more >>


PR Account Manager - Johannesburg
TheGrind PR is looking for an account manager with consumer PR experience and strong social media skills. Bring your experience and energy to this small, exciting and growing agency. Read more >>


Creative Strategist - Johannesburg
LIVE+, the connected activation agency, is looking for a talented and creative strategist. Bring your ability to think, create, do, to this small, vibrant, dynamic agency of the future. Read more >>


Marketing Manager - Cape Town
A key role in planning and implementing annual marketing plans, driving the strategic and tactical marketing initiatives on We Are Africa, Africa's leading luxury travel trade event. Read more >>


Business Analysts - Cape Town
NXT\ Digital Innovation is looking for senior business analysts to join its award winning full service integrated digital agency. Read more >>


Senior Account Manager - Cape Town
Put your CRM, DM and account management skills to work on a diverse and rewarding client portfolio. Read more >>


Creative Strategist - Johannesburg
LIVE+, the connected activation agency, is looking for a talented and creative strategist. Bring your ability to think, create, do, to this small, vibrant, dynamic agency of the future. Read more >>

Junior Sales and Marketing Manager - Johannesburg
Are you extroverted sales candidate with excellent interpersonal skills? Do you have experience and interest in electronic media? Can you understand clients problems and give them worthwhile solutions? Read more >>

Statistician - Johannesburg
Online market research agency Columinate is looking for a dynamic statistician in Johannesburg. Apply now if you have what it takes! Read more >>

Senior Event/Roadshow Manager - Johannesburg
Leading out of home media agency seeks an experienced, passionate and hardworking senior event/roadshow manager. Read more >>

Senior Communications Officer - Johannesburg
Wits University is seeking a prolific writer and communicator with the ability to promote the incredible research and achievements taking place at one of the best universities in the world. Read more >>

Digital Production Managers - Johannesburg
Your primary focus will be to manage all projects that flow through our busy digital department. Read more >>

Junior/Midweight Studio Production Manager - Cape Town
Conduit is looking for a full-time studio production manager to join our growing team. We are open to freelance positions - however the ideal will include a longer term vision. Read more >>

Creative Lead - Johannesburg
The Group Africa group of companies comprising EXP, LIVE+ and TheGrind PR is looking for a creative lead to join a growing department offering variety, challenge and hands-on experience. Read more >>

Strategist - Johannesburg
The Group Africa group comprising of EXP, LIVE+ and TheGrind PR is looking for a strategist experienced in the sponsorship environment to join its creative and strategy department. Read more >>

Digital and Content Team Lead - Johannesburg
We're looking for a dynamic digital PR and content team lead to join in on our adventure and reap the rewards a bold, independent young female-led agency offers. Read more >>

Sales and Marketing Internship - Cape Town
Award winning New York and Cape Town based startup, Springleap, seeks energetic sales and marketing intern to work with the Cape Town team on SA's first trend reports. Read more >>

Junior Account Executive/Admin Assistant - Cape Town
Seeking a crackerjack junior account executive/admin assistant to help with the day to day implementation of client accounts and admin needed to keep our office running smoothly. Read more >>

Graphic Designer - Durban
Seeking qualified graphic designer to join Durban team. Read more >>



New events to diarise
SHIFT IT Event - 13 Jun 2015, Johannesburg | 18 Jun 2015, Cape Town
In a TED-talk style, executive leaders from ten global companies such as Kellogg, Groupon, Adidas and others, present SHIFT IT, an event about entrepreneurship and business innovation. Read more >>


Diploma in Digital Marketing - 6 Jul 2015 to 10 Jul 2015, Johannesburg
The World's top digital marketing course. Book for 6-10 July class in Sandton. Call 011 057 2317 or email info@brandschool.co.za. Read more >>


The Gathering 2015
Whacked Management - 11 Jun 2015, Johannesburg

Youth Day Extravaganza for the Whole Family
Zip Zap Circus School - 16 Jun 2015, Stellenbosch

Proposal writing
PRISA - 23 Jun 2015 to 24 Jun 2015, Johannesburg

Using tech to drive innovation an entrepreneurship
Event Mechanics - 24 Jun 2015, Johannesburg

International Marimba and Steelpan Festival
Education Africa - 1 Aug 2015 to 2 Aug 2015, Johannesburg

IMC Conference Cape Town
IMC Conference - 3 Aug 2015 to 4 Aug 2015, Cape Town

Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 24 Aug 2015 to 28 Aug 2015, Grahamstown

Creative Cloud Xtreme
Multidimensions - 1 Sep 2015 to 2 Sep 2015, Johannesburg

Upcoming events
Customer Experience Journey Mapping Workshop - 9 Jun 2015, Johannesburg
If you are starting out your customer experience (CX) transformation or have been on the journey and are looking for inspiration and new ideas, this is the workshop for you. Read more >>


#OutofOffice - 11 Jun 2015, Cape Town
#OutofOffice is a concept gathering of creative and marketing industry folk with inspirational faces in unusual spaces. Read more >>


Successful business writing skills
PRISA - 10 Jun 2015 to 12 Jun 2015, Randburg, Johannesburg

SME Growth Champions
AdClick Africa - 10 Jun 2015, Pretoria

Breakfast With The CliffCentral Team
PRISA - 10 Jun 2015, Johannesburg

GIBS Big data and analytics for CRM
GIBS - 11 Jun 2015 to 12 Jun 2015, Johannesburg

Reputation Risk Management Masterclass
The Reputation Go-to Guy - 11 Jun 2015 to 12 Jun 2015, Johannesburg

Quotes
Ella Wheeler Wilcox
"There is no chance, no destiny, no fate, that can hinder or control the firm resolve of a determined soul."
Eugene Ionesco
"A work of art is above all an adventure of the mind."
John Dewey
"Arriving at one goal is the starting point to another."
Chris Grosser
"Opportunities don't happen, you create them."
Destiny Booze
"Prepare yourself for success. You have to see it coming to get there."

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