Show profile Hide profile

With over a decade experience as a strategic planner, he has worked for global agency networks, which include GREY Africa, Havas Worldwide and McCann Worldgroup. in addition he has consulted for many more other agencies in South Africa.

This experience exposed him to many different strategy disciplines, which had him noting a gap in the industry and a rich need for more localised consumer understanding within the advertising industry. As well as understanding clients' needs more carefully, in order to deliver the right creative business solutions for brands . This has been the inspiration behind TrendER and the agency's Insights Driven Ideas best known for what TrendER delivers for its clients, to produce truly locally relevant work that matters.