[Biz Takeouts Podcast] 134: Oculus VR with HERO Film and Wonderland Collective

4 Jun 2015

On Thursday, 4 June 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined in studio by Graeme Lipschitz (@Wallfish) Business Development and The Mad Hatter at Wonderland Collective (@WonderlandSA), a design focused, creative studio passionate about executing ideas across branding, digital, illustration and experience.

Warren testing out the Oculus

We spoke to Graeme about creative execution, the importance of creative in telling a story and the importance of mobile.

Graeme elaborated on Google's realisation of the importance of mobile and how publishers are now "punished" for not having mobile or responsive sites. We looked at Graeme's advice and tick list of what clients should be looking for in a creative studio and we touched on some of the current work Wonderland Collective is doing right now.

Check out Wonderland Collective here.

Then we moved onto the exciting world of Virtual Reality and Oculus with Hero Film (@herotweet). Creative Director, Brendan Stein, joined us with an Oculus headset in hand. We chatted about how Cape Town-based Hero Film (part of independent marketing and communications agency group, Hero) is one of the first in South Africa to have created and showcased three ground-breaking "full immersion" VR videos using live action footage via Oculus Rift headsets.

We spoke to Brendan to find out about the details on how the videos were shot, the future of VR, marketing potential and what we can expect fro Virtual Reality in the future. Warren also got to play with the Oculus headset and see what the fuss is all about.

Check out the VR video and the viewer responses below.

Check out HERO Film here.

We were also live on Periscope - Find @bizwazza on Periscope to see what happens live in studio every Thursday from 9am to 10am via via 2oceansVibe Radio.

The news roundup:

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

[Biz Takeouts Podcast] 134: Oculus VR with HERO Film and Wonderland Collective

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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