| 16 Jan 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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So what's trending, baby? It's mid-January 2012 already and mostly everyone should be back at work by now. A Happy New Year to those of you who've not been around in the past two weeks and boy, oh boy, do you have a lot of reading to catch up on since we commenced with our 2012 Biz Trends Report Series last Monday! And what a bumper crop it's been so far, with loads more still to come! Plus we're thrilled to announce Aegis Media as our VST (Very Trendy Sponsor). Talking about Aegis, the third Thought Leadership Digibate takes place this week at 9am on Thursday, 19 January 2012, and the theme this time around is search-based marketing. These digital debates are hosted by Aegis, in conjunction with Bizcommunity, in front of a live studio audience and are audio-streamed live over the internet. Are you a history or a branding boff? We're giving away five copies of From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing, which contains 304 pages detailing more than 400 brands with over 1000 pictures, narratives, articles, heritage profiles and cameos and retails for R365. Go to our Facebook page, find the History of Brands & Branding wall post and tell us what your favourite SA brand is in the comment section. Then email your favourite brand to win@bizcommunity.com to enter the lucky draw. Have a wonderful week! Simone Puterman ( @SimoneBiz) Managing editorResponses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Marketing & Media
 Search-based marketing will be the theme of the third Thought Leadership Digibate, hosted by Aegis Media in conjunction with Bizcommunity.com. To be held at 9am on Thursday, 19 January 2012, at Crystal Towers Hotel & Spa in Cape Town, the digital debate will be driven by Clickthinking and broadcast live via audio-streaming. Read more >>
Marketing
 [Chris Moerdyk: @chrismoerdyk] Sometimes we have to weep for Brand South Africa. It tries so hard through our underfunded International Marketing Council (IMC) and South African Tourism to portray this country as the great global travel destination that it is, only to have Government upset the apple-cart time and time and time again. Read more >>
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Taking place on 28 February - 1 March 2012, the programme will include dynamic topics from top direct marketing experts! International expert and award-winning author, Ernan Roman will conduct the pre-conference workshop and participate in the conference. More information: CLICK HERE |
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 [Thomas Oosthuizen] 2012 will be tough. Business will need to control costs and grow, despite global turmoil and low economic growth. Here are twelve questions marketers need to ask themselves this year. Read more >>
 [Thomas Kolster] Despite a dire economic outlook for the world economy, I'm looking forward to 2012; it's going to be an exciting and positive year. Countries and companies alike might panic and turn their backs on sustainability, asking with a tremble in their voices: Is the well-being of people and planet really a luxury we can afford in these tough times? But, there are reasons to be optimistic. Here are 12 trends that will change your business for the better Read more >>
Advertising
 [Gillian Rightford] Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view. So what does this mean for our world, as we know it? Let's take a peek in the crystal ball. Read more >>
 Strategic media planning company page three media has concluded a strategic alliance with London-based media company, PHD Worldwide, with PHD Worldwide acquiring a 70% shareholding in page three. Read more >>
 Trevor Ormerod, who re-joined Avusa in October 2011 as group commercial executive, has been made Avusa Media's new GM: Advertising Revenue, taking over strategic direction and leadership of the media group's advertising sales teams. Read more >>
 [Odette van der Haar] 2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012. [multimedia] Read more >>
 Famous Brands has appointed The MediaShop to handle all strategy, buying and planning for its brands such as Steers, Wimpy, Debonairs Pizza, Mugg & Bean, Milky Lane, Fishaways, House of Coffees and KEG restaurants and pubs. Read more >>
 [Mike Abel] It's been a trying time aboard the good ship GFC (Global Financial Crisis). But like all sailors on the sea of life, if rough becomes the new normal, the seasickness begins to ebb and we can start moving away from being "bent-double" over the side of the boat and assume steadier footing through these turbulent waters. Read more >>
Branding | | Idea Engineers will grow your brand, reputation & business. | |  |
 [Linda Hamman & Daniel Munslow] It is never easy to predict the future, but the last two years have given us a great indication of things to come in the brand engagement and internal communication space. There has been a drastic shift among corporate South Africa towards recognising the strategic business role and benefits that engaged employees can deliver. Read more >>
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Digital | | Your source of digital advertising | |  |
 [Marcela Ospina] When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies, using the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts. Here are 12 trends that describe how our relationship with the environment, politics and one another will shape the future use of digital devices and technologies. Read more >>
 [Amanda Sevasti Whitehouse] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. Here is what will most likely define the South African market in 2012. Read more >>
Education & Training
 [Lindsay Grubb] In talking to a fellow writer recently, we got onto the topic of client trends that came out of 2011. One of the most noticeable for us was that clients are on the lookout for something different from their agency/writer/creative, as they need to stand out from the clutter and general advertising methods aren't cutting it anymore. Read more >>
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 [Tiffany Markman] Wait. That's a bit of a fib. Sorry. Every year, my Biz Trends contribution is a wish list of stuff I'd like to see happen in marketing, communication or writing. I'm often right. But this year I want to be right. Read more >>
Events & Conferencing
 [Douglas Kruger] In the last couple of years alone, the world of speaking and presenting has morphed and grown considerably. And it's not just changing by the decade. It's changing by the year. There will be changes this year too, both through advances in technology and due to trends in what is and what is not fashionable. Read more >>
 [Karen Ashwin] Thanks to our preference for face-to-face interpersonal communications, meetings, events and marketing activations enjoy pride of place as fabulous marketing tools. However, we also know that great events cost. The heat is on to ensure that events deliver serious marketing and financial results - and that clients are assured of their incomparable experiential value, especially when paired with the latest trends and technology! Read more >>
Magazines
Media | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
 [Gill Moodie: @grubstreetSA] If you're viewing 2012 with trepidation, you're not the only one. The long and the short of it is that 2012 is a year of reining in spending for all so we can expect marginal media products to be shut, retrenchments and other forms of cost-cutting. But it's not all gloomy as I peer into the crystal ball, so let's look first at the sunnier spots for South African media this year. Read more >>
Mobile
 [Petros Kondos] Marketing and communication via mobile media and the web are always evolving. New players in the space appear and disappear, almost on a monthly basis. As we all progress with the new and exciting opportunities that they open up, we can only explore further, fail, move on and start again. Read more >>
 [Kevin Bassett] Mobile is trending and 2012 won't be any different. But the products will, so here's a look at why, what and maybe. [video] Read more >>
Online Media | | Online Media section proudly sponsored by | |  |
Out Of Home |  |
 [Erik Warburg] Currently, out of home (OOH) is an exciting sphere to be in. People are spending more and more time out of their homes, and there are an increasingly growing number of OOH options available to the advertiser. We foresee the following trends happening in 2012. Read more >>
PR & Communications |  |
 [William Smook] The Mayans prophesied long ago that 2012 will see social media playing a crucial role in business communication. Why is it then, that this exciting communications channel sees otherwise good, beloved brands making avoidable mistakes? Here are a few trends, suggestions and case studies that should help you work both hard and smart in the coming months. Read more >>
 [Maja Rode] 2012 is the year that the South African PR industry may finally shed its image of a sub-standard party-planning service and muscle its way into the big leagues. And the main vehicle to get us there is social media. This also means that the traditional PR toolkit is due for a complete overhaul. Read more >>
 While 2012 will bring another hard year for some brands and their consumers, there are others which will continue to perform really well. In 2012, marketers must seek out trends that not only enable a brand to engage with consumers, but also ensure that they are constantly breaking through the media's gatekeeping role to ensure newsworthy publicity opportunities. Read more >>
 In the past two years, many large companies have reshaped, restructured and rewritten their content - from print to web to mobile and SMS - thanks to new laws. This new regime of laws directly impacting on business communication is the backdrop of my approach to predicting six content trends. Read more >>
Production
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Research |  |
 The SAARF TAMS household universe increased from 10 650 000 to 10 689 000, excluding 356 000 PVR households in the August 2011 TAMS universe update. Read more >>
Retail
Sponsorship
TV
Youth Marketing |  |
 [Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect". Read more >>
 WARSAW, POLAND: Poland is a rare country where online advertising is already twice as large as newspaper advertising. If that's the future for other advertising markets, then the experiences of the Agora group provide important lessons for newspaper advertising departments everywhere. Read more >>
 NEW YORK, US: The Art Directors Club ( www.adcglobal.org), one of the premier organisations for creatives in integrated media and the first global creative collective of its kind, has announced juries for Photography, Illustration and Motion categories for the ADC 91st Annual Awards, which is open for entries at www.adcawards.org. Read more >>
More International...
Marketing
 Have you ever wondered why you choose Coke over Pepsi, Dove over Lux, Sunlight over Omo, ABSA over FNB, or All Gold over Koo? Truth be told: we have managed to persuade ourselves into thinking that certain brands are made better and that they are much more reliable than their generic counterparts. Read more >>Advertising
 A magazine and radio campaign focusing on power and performance is driving the launch of the Lexus IS 350. Read more >> Orbit Professional sugar free gum's fourth campaign with Nine Mile Media's consumer engaging Billads Bill Folder advertising platform has earned the brand a 61% advertising recall rate. Read more >>Branding
One of the best ways of maintaining and building your brand is market intelligence and in their annual release of their Top 10 Branding Trends, global branding consultancy, Interbrand Sampson, provide cutting-edge market knowledge. Read more >> The new Wimpy restaurant in Sandton City reopened recently boasting a trendy new interior design and a new takeaway format. Wimpy's below-the-line agency, McEwan Advertising, selected and proposed the system after assessing what branding systems were available on the market. Read more >>[Doug de Villiers] A forecast of industry trends for the year ahead by Doug de Villiers, CEO of Interbrand Sampson. Read more >> Revamping and refreshing a brand can be an arduous process. It requires intensive research, careful planning and, of course, more than a spark of creativity. Even the most carefully crafted branding strategies can be rendered inert, however, if brands do not pursue appropriate brand activations. Read more >> When Carling Black Label had 11 million entries during the Carling Cup it was confirmed that their consumers wanted to communicate with the brand. As summer approached, BTL agency 34 was tasked to convert this keenness to interact into driving incremental sales, and change purchase behaviour at the most competitive time of year. Read more >>Design
Contrast has the priviledge of working on high-profile international cosmetic brands such as Yardley and Lentheric. Over the years of working on packaging design and below-the-line branding they have gained some valuable insights into this niche design world and what makes a product successful. Read more >>Digital
 Here is what Digital Fire sees for the future of social media and what to pay attention to when upgrading your social media marketing strategy. Read more >> Google has introduced Search Plus Your World, a set of new social search features that pull in content from a user's Google+ circles. Search Plus Your World will start rolling out in the US but should be available for other users around the world shortly thereafter. Read more >> MyBroadband has launched a dedicated business technology website aimed at covering technology news from a business perspective. MyBroadband BusinessTech will complement MyBroadband by adding content that will appeal to people wanting to keep their fingers on the pulse of the business side of technology and IT. Read more >>In digital advertising, advertisers, publishers, and their intermediaries are preparing for 2012 with keen interest and great optimism, based on anticipations about the trends they expect will dominate this year. Read more >>What is Lady Gaga doing differently that has led to her unbelievable bout of social media success? Was it the expertise of her marketers that got her noticed? Can such expertise be learnt? Or was it blatant luck, and few musically minded writers searching for something new to talk about? Read more >> Millward Brown's Global Futures Group highlights the growing trends in the digital media sector with their predictions for the next twelve months. Read more >>Education & Training
Quo Vadis Communications provides courses and workshops to give you the competitive edge in the working environment. Read more >>Events & Conferencing
Kadoro Events and Communications is looking to invest a portion of their marketing budget in a philanthropic way - in premium female centric campaigns and brands including workshops, award category sponsorship, brand endorsements, brand partnerships and CSI initiatives. Read more >> As Africa rises out of poverty, affordable and accessible energy becomes necessary to sustain this development. A host of high-level African energy professionals will engage at the up-and-coming Africa Energy Indaba, scheduled to take place from 21-23 February at the Sandton Convention Centre in Johannesburg. Read more >>Magazines
 The latest Huisgenoot-Tempo issue sees singers Jay, Reynardt Hugo and David Fourie modelling some of this year's fashionable men's swimwear. Read more >>Out Of Home
Out-of-home agency Provantage has won the tender to brand all commuter shelters that make up the entire public transport commuter facility provided by the City of Johannesburg Municipality. Read more >>Continental Outdoor has been rated highest in the Advertising Agencies/Outdoor sector in Zambia and will receive the PMR Diamond Arrow Award in March 2012. Read more >>Production
 Frieze Films' Malo 8 has added several new TVCs to his creative reel after ending 2011 on a high, and rather busy, note with projects for TBWA, Draftfcb Johannesburg and M&C Saatchi Abel. Read more >> 31 Million Reasons is a heist film set in Durban, South Africa. It is based on a true story. Robbers made off with what they believed to be one million rand. When they got back to their hideout they discovered they'd in fact stolen 31 million rand. Read more >>Radio |  |
 Saturday nights on Jacaranda 94.2 have always been jam-packed with the dance hits that you know and love. Starting 14 January you can catch well-known radio personality, Paul Rotherham, for the Weekend Special, Saturday nights from 8pm to midnight. Read more >> Grade 1 learner Khyler Johnson was the lucky winner of this year's First Day Fly in competition. She was flown in by helicopter for her first day of school at Westcott Primary in Diep River. Read more >>Recruitment | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
Online Job Portal, Jobs.co.za, is warning job seekers to watch out for scammers when looking for jobs during this peak job hunting season - whether on the internet or in print. Read more >>
| | Television | Musica | Baker's Biscuits | Clover | Aquelle | Toyota FJ Cruiser |
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 The Presidency has announced that the Deputy Minister of Economic Development, Enoch Godongwana, has resigned from his position to pursue personal interests. Godongwana informed President Jacob Zuma of his intention early in December and the President asked him to stay on until mid-January. Today is his last day. Read more >>
 Government continues to explore ways to curb the increasing killing of rhinos in South Africa, including the possibility of dehorning the animals, Environmental Affairs Minister Edna Molewa said on Sunday, 15 January 2012. Read more >>
 South Africans have been urged to use electricity sparingly and switch of all non-essential appliances as Eskom warns of possible electricity load-shedding that could last until March. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] The new Mini Coupé is an absolute neck-twisting, jaw-dropping little beaut - and it not only looks like a chop-top hot rod but it goes like the clappers and sticks to the tar like a hot hatch. Read more >>
 [Henrie Geyser: motoring editor] New vehicle sales in South Africa improved by about 15.9% to an estimated 571 425 units in 2011 - an improvement of about 78 518 over the previous year. Read more >>
More Motoring news...
 [Brian Berkman: contributing editor, travel] With its steep cobbled-stone streets and Technicolor houses, the Bo Kaap, once known as the Malay Quarter, has a lot of stories to tell. There are the frescoes by Italian artist Chiappini, after whom one of the streets is named, that tells a story of an industrious, multicultural community busy with praying, learning, tailoring and keeping home. Read more >>
 [Francis Hweshe] Despite the ongoing worldwide economic dip resulting in shrinking tourism figures, South Africa's Western Cape tourism industry showed significant growth in 2011. Read more >>
 Etihad Airways, the national airline of the United Arab Emirates, has enjoyed stunning success at the World Travel Awards, taking the top honour for the third year in a row. Read more >>
 Le Touessrok, the flagship of Sun Resorts, recently won two accolades celebrating its quality and its golf course, respectively delivered by The Leading Hotels of The World and Diners Club Magazine. Read more >>
 Go to Victoria Falls has received the following update from Victoria Falls Bungee, in response to the bridge incident on 31 December 2011. This follows the official statement released on 2 January 2012. Read more >>
More Travel news...
 Three art exhibitions will mark the start of Southern Ink Xposure 2012 and organisers are promising a world-class event celebrating global tattoo culture. The fourth Southern Ink Xposure tattoo convention will open its doors on 24 January at the CTICC. Read more >>
 [Eugene Yiga: @eugeneyiga] When I started my quest to read the 100 greatest books of all time, I never knew it would make me a more discerning movie-goer. Well, it has. Reading the book before I see the film is the reason why I was so impressed by what I felt was a faithful adaptation of The Picture of Dorian Gray by Oscar Wilde. It's also why I was quite disappointed by The Count of Monte Cristo, a movie I once loved to death until I read the masterpiece by Alexandre Dumas and realised how much Hollywood hacked it up. Read more >>
 [Kershin Padayachee] "It's the final countdown ... " Europe's archaic lyrics drone monotonously over the airwaves as your aunt busts a move from the 80s. Then, at the stroke of midnight, you quaff champagne like a sommelier and bop around to Prince's 1999. If this sounds all too familiar, then perhaps you should have attended the Rock The River Festival, which took place over the New Year's weekend at the Cape Town Ostrich Ranch. The venue being a mere stone's throw from home, I decided to do exactly that. Read more >>
 The 2012 Up the Creek festival will be held in conjunction with Bacardi and will feature three stages, with lots of music and comedy. It will be held from 2 to 5 February on the campsite close to Swellendam on the Breede River. Read more >>
 The line-up for RAMfest, which will be held between 2 and 11 March, 2012, in PE, Bloemfontein, Durban, Joburg and Cape Town, has been announced. Artists will vary from city to city. Read more >>
 [Ruth Cooper] Packed with colabs from the likes of David Kramer, Pierre Greeff, Francois van Coke and PH Fat, one wouldn't be wrong in expecting Jack Parow's second album to have a fairly diverse sound. However, as diverse as the 12 tracks on this album are, each one is still unquestionably and uber recognisably Jack moeder fokken Parow. Read more >>
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- Quest appoints Artifact - more info
- New appointment at Avusa Media - more info
- New appointment at NXT\ Digital Innovation - more info
- New appointment at NXT\ Digital Innovation - more info
- New appointments at November1 - more info
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Featured jobs An exciting career opportunity to join South Africa's visionary animation group. Looking for the super talented animators and VFX artists to join an award-winning team. Read more >> |
 Design house looking for designers who are originators of their own work. Must have strong typography, originality, colour usage and overall craftsmanship.
Experience in top agencies a must. Read more >> |
Top agency needs designer/art director. Top agency experience is a must. TV experience important. Excellent design and TTL experience. Due to volume, only relevant candidates will be responded to. Read more >> |
 Junior account executive position at Rogue Brand Agency now available. Read more >> |
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Looking for a dedicated, and accountable sales guru to be part of our leading event management company. Open-minded person, able to source and find new leads and close deals! Read more >>Editor - BedfordviewIndustry body seeks to appoint a candidate to their publication. A monthly magazine in the financial space, the successful candidate will be in a senior management role within the company. Read more >>Exp is looking for a young, talented junior strategist. Join a hardworking and exciting environment and gain invaluable experience. Read more >>Exp is looking for a young, talented designer. Creativity and cutting edge design skill a must. Join a hardworking and exciting environment and gain invaluable experience. Read more >>Firewater Interactive is searching for a passionate digital strategist. If you love what you do, you will love working for Firewater! Read more >>Accountants with a passion to mentor entrepreneurs full time. An ideal position for someone with accounting/finance experince looking to find their soul again. Contact Raizcorp. Read more >>Do you have at least eight years experience in running businesses? Use the experience of your successes and failures to mentor emerging entrepreneurs on a full time bases. Read more >>Digital project manager x 2 for Cape Town based agency. Top company, Minimum five years experience essential. Cv's to Yolanda@cardilogix.co.za, References and track record imperative. Read more >>Experienced, top notch traffic managers required to join the high performance HKLM team! Read more >>A small but dynamic events company in Durban requires the services of a mature full-time bookkeeper/credit controller. Attractive salary package. View our job offer on Bizcommunity.com. Read more >>McCann MSP a PR agency based in Sandton seeks an enthusiastic and talented senior account executive/account manager with strong media relations and writing experience in consumer and financial fields. Read more >>Home-based field manager will manage a team of fieldworkers. Quality obsessed and deadline driven with strong, administrative, organisational and communication skills. Working knowledge of the research process considered advantageous. Read more >>We are looking to expand our department and are looking for digital telesales consultants. Would you like to join a vibey, successful and passionate sales team? Read more >>Responsible for the management of the inputs and outputs of specific projects. Ensure that accurate brief is taken from client services team. Accurately set project costs (based on cost briefings). Read more >>We are a Cape Town-based market research agency looking for an ambitious business development/client service executive to build the business in Johannesburg. Full-time or part-time position. Read more >>A large financial institution is looking for a senior marketing manager to head up their marketing division. Read more >>This well known, large company based in Sandton is looking for an experienced portfolio marketing manager to lead a team of shopping centre marketing managers. Develop your career within this. Read more >>This prestigious bank based in Sandton is seeking a head of marketing to lead its non-banking side of the business. Experience in marketing financial services and a business. Read more >>This leading, global research agency based in Sandton is looking for a senior research executive with experience in quantitative research. The role reports into an associate account director. Read more >>This cutting-edge, award-winning marketing communications group based in Sandton is looking for a talented deputy managing director. The group has five subsidiaries covering experiential marketing and shopper marketing. Read more >>This leading FMCG company based in Sandton is looking for a dynamic and entrepreneurial head of marketing to market the group and its brands. The candidate will lead three portfolios. Read more >>This international, world #1 manufacturer based in Alrode is seeking a category manager who will report directly into the marketing manager. Boost your career in this newly-created role. Read more >>Umlilo Brands is looking for a dynamic, confident and creative designer for concept, layout and DTP. If you love working in a small multi-talented team this maybe for you. Read more >>Sells and promotes activations/experiential marketing solutions to current and potential clients, pro-actively secures new business and efficiently and professionally manages existing campaigns/clients, to achieve predetermined sales targets. Read more >>
Click here to customise your jobs section
- Wola Nani HIV/AIDS charity book sale Well Read Books / marcusbrewster - Cape Town, 17 January
- Confident retail sales and channel marketing The International Sales and Voice Academy - Cape Town, 18 January
- Join Energizer for entertainment CH Communications - Cape Town, 21 January
- Open day Mozart Academy Mozart AcademyAkademie - Pretoria, 21 January
- InDesign CS5 level1 the training school - Johannesburg, 23 January
- Business communication skills IIR Training - Rosebank, Johannesburg, 23 January
- Policy development and communications strategy Institute for the Advancement of Journalism (IAJ) - Johannesburg, 25 January
- Key account management IIR Training - Rosebank, Johannesburg, 25 January
- Screenwriting correspondence course AUTEUR FILM SCHOOL - Johannesburg, 25 January
- Screenwriting correspondence course Auteur Film School - Cape Town, 25 January
Click here to customise your events section
"The problem with communication is the illusion that it has occurred. (via Joy of Quotes)" - George Bernard Shaw "A man is not idle because he is absorbed in thought. There is a visible labor and there is an invisible labor. (via Warc)" - Victor Hugo "In the book of life, the answers aren't in the back. (via C-boom)" - Charlie Brown "Design is not just what it looks like. Design is how it works. (via Quoteland.com)" - Steve Jobs "People are products of their environment. If you want people to buy your products your products have to become part of their environment. (via Quote Junkie)" - Eric McFadden
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