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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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![[Thought Leadership Digibate] 11: Changing the sustainability conversation to Future Proof Africa](https://biz-file.com/c/1311/157352.jpg)
![[Thought Leadership Digibate] 10: Can Africa lead the creative revolution globally?](https://biz-file.com/c/1304/130955-80x80.jpg)
![[Thought Leadership Digibate] 09: Digital, mobile research in Africa](https://biz-file.com/c/1212/120235-80x80.jpg)
![[Thought Leadership Digibate] 08: Choosing the right agency for your brand](https://biz-file.com/c/1208/111755-80x80.jpg)
![[Thought Leadership Digibates] 07: To converge or not to converge](https://biz-file.com/c/1208/110377-80x80.jpg)
![[Thought Leadership Digibates] 06: Should social media be a pillar of your marketing strategy?](https://biz-file.com/c/1207/107524-80x80.jpg)
![[Thought Leadership Digibates] 05: Marketing, media trends](https://biz-file.com/c/1205/102337.jpg)
![[Thought Leadership Digibates] 04: The current state of print media in SA](https://biz-file.com/c/1203/97954.jpg?1)
![[Thought Leadership Digibates] 03: Search-based marketing](https://biz-file.com/c/1201/92668.jpg)
![[Thought Leadership Digibates] 02: OOH and alcohol ad ban](https://biz-file.com/c/1111/86121.jpg?1)
Thought Leadership Digibate lineup announced
19 Oct 2011
![[Thought Leadership Digibates] 01: The Africa Question](https://biz-file.com/c/1109/81814.jpg?2)
