Seventh Thought Leadership Digibate to focus on integration

The free flowing discussion, moderated by Dawn Rowlands, CEO, Aegis Media Sub Saharan Africa, will look to cover the following topics:

• The agency of 2013 - what does that mean?
  
• Traditional terminologies versus the new wave of terminologies
  
• What is an integrated agency?
  
• How do we shift from traditional to integrated?
  
• Do current agencies have to shift as clients are forcing them to shift, or is it the other way around?
  
• How does the current traditional advertising agency manage this?
  
• What is the state of competition between the agencies - do traditional BIG agencies have to compete with smaller more flexible agencies?

Panelists include:

• Nic van den Bergh, trading director, Aegis Media SSA
  
• Jono Swanepoel, executive creative & strategic director, LeftField
  
• Craig Page-Lee, managing director, Posterscope
  
• Awie Erasmus, account director, Ogilvy
  
• Dave Bester, CEO, Bester Burke.

The Thought Leadership Digibates are held monthly with the aim to discuss, debate and share insights and trends within the media marketing sector. The podcasts will be available for download after the event.

Listen live

Listen live via www.bizradio.co.za - mobile or pc - or listen to the podcasts here on Bizcommunity after the debate. BizRadio is the creation of Ingrid von Stein, Grant Jansen, Chris Kolbe and Colin Jones, who together bring combined skills and expertise from the worlds of traditional radio, media, strategic communications and entrepreneurship. [Note: BizRadio is an independent company and is not connected with Bizcommunity in any way.]

The official Twitter hashtag is #aegisTL.

Listen every month

The Thought Leader Digibates are held monthly and include a panel of leading media-marketing experts who will discuss, debate and share their knowledge - gleaned over years of experience - with a wider audience. The official Twitter hashtag is #aegisTL.

For more:

• Bizcommunity Special Section: Aegis Thought Leadership Digibates
  
• Previous Digibates podcast: here on Bizcommunity
  
• Bizcommunity Search: Thought Leadership Digibates
  
• Bizcommunity Twitterfall: #aegisTL