Lineup for first Aegis Thought Leadership Digibate

"We are excited to kick off the Digibates with such a strong panel and we really look forward to growing the already exceptional quality of panelists going forward," says Rowlands. "We are also excited about the outcomes from the debate which I am confident will add value to the media-marketing sector as a whole."

"The Africa Question"

The first digibate, hosted by radio personality Soli Philander, will be centred on "The Africa Question" and will bring up for discussion:

• What are the core digital marketing challenges
  
• What is the main technology platforms driving growth on digital marketing in Africa?
  
• What is the current level of digital skills across the continent and how does this influence strategies
  
• How do marketing communication strategies differ across the various African regions?

• With the fragmentation of channels (300+ TV stations, and radio stations), how does this affect what is done on digital channels?

How to listen

The Thought Leadership Digibates will be hosted on a monthly basis, will cover all forms of media (from digital and broadcast to print and out-of-home), and will all be discussed by some of the most respected marketing and media personnel in the industry.

Listen live via thetaxi.co.za/listen-live or listen to the podcast here on Bizcommunity in our Aegis Thought Leadership special section after the debate. The official Twitter hashtag is #aegisTL.

For more:

• Bizcommunity Special Section: Thought Leadership Digibates
  
• Bizcommunity Search: Thought Leadership Digibates
  
• Bizcommunity Twitterfall: #aegisTL