Panellists announced for Thought Leadership Digibate on trends

• Andre Redelinghuys, HKLM head of strategy, will elaborate on tighter trends for a tough year. Redelinghuys is the author of [2012 trends] Tough year, tighter trends.
  
• Richard Procter, Vizeum joint MD, will converse around consumers discovering and embracing new and multiple ways to engage with brands, and each other. He will also talk about trends being built upon where there is a convergence of media platforms and a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences. Procter is the co-author of [2012 trends] Convergence, content key themes for media, advertising.
  
• Dan Calladine, Aegis Global Management head of media futures, will discuss next generation mobile and what is happening in the US and UK markets, as compared to Africa.
  
• Richard Mullins, Acceleration Middle East and Africa MD, will discuss the trends in digital marketing in South Africa.
  
• Toby Shapshak, Stuff editor and regular columnist, will share more on the year of the cloud, the mobile, Africa's emergence as a new economic region, the year of the tablet and the app economy, too. Shapshak is the author of [2012 trends] Reviewing 2012 tech trends.
  
• Dawn Rowlands, Aegis Media Sub Saharan Africa CEO, will be moderating the digibate and will add insights from an African perspective. Rowlands is the author of [2012 trends] Five African digital trends for 2012.

• A global perspective on trends and how they influence us in Africa
  
• African digital trends
  
• From 2011 to 2012 - it's not rocket science, so how did we still get it wrong?
  
• Consumers are now brand transmitters and actually control your brand - what are the trends and how can you be ahead of the curve, as opposed to being behind them?
  
• Trendsetters and surfers - what trends are being witnessed and reported on via the media and why?

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