Thomas Kolster

Author, founder & creative director of Goodvertising Agency & WhereGoodGrows
Location:Copenhagen, Denmark


Thomas Kolster is the author of Goodvertising (Thames & Hudson 2012; (; Facebook), founder of the Goodvertising Agency ( and the world's first collaborative communication platform dedicated to sustainability: WhereGoodGrows (; Facebook). He hails from Copenhagen, Denmark, and has spent some time in South Africa. Read more at, email Thomas at moc.retsloksamoht@olleh, and follow @dogoodvertising and @thomaskolster on Twitter.
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[2014 trends] Nobody cares about sustainability

I hear that statement often when I'm doing a talk or presenting to a group of marketing directors. It's often delivered as a defiant outburst or a sarcastic mumbling,"Our clients don't care about sustainability!" or, "Our clients won't pay more for sustainable products!"

By Thomas Kolster 21 Jan 2014


[2013 trends] 'Goodvertising' - the key to brand leadership

There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.

By Thomas Kolster 22 Jan 2013


[2012 trends] Out with fear, in with hope

Despite a dire economic outlook for the world economy, I'm looking forward to 2012; it's going to be an exciting and positive year. Countries and companies alike might panic and turn their backs on sustainability, asking with a tremble in their voices: Is the well-being of people and planet really a luxury we can afford in these tough times? But, there are reasons to be optimistic. Here are 12 trends that will change your business for the better

By Thomas Kolster 12 Jan 2012


COP17 brand challenge to SA business

Dear South African businessmen and women, why are you so silent when it comes to COP17 or as the official title reads: the 17th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC)? Where's your advertisement, your support, your commitment? Closing your eyes won't help you or the climate.

By Thomas Kolster 26 Oct 2011

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