"Having identified South African car lovers as a local and unique consumer segment, the company in conjunction with the publishers have developed this application. The app allows car fans to access content from full articles, live blogs, the latest car news, driving impressions and road tests on their Samsung smartphone or tablet device," says Adrian Lee, mobile content lead at Samsung SA.
This application comes with features including a 'Media Gallery', which allows users to pick the latest in various wallpapers, videos and tones for the newest vehicles on the market. It has an 'Accelerator' section where users can record and measure the different aspects for a car trip, helping them to be informed on the road.
The 'Research a Car function,' where a comparison of up to three cars can be done and the tech specs for a particular car model can be viewed - an ideal function for those who are in the market to buy a new car.
"It has allowed us to further meet the needs of our readers by bringing enthusiasts even more motoring news. Further to this, we are also proud to invest behind the fastest growing smartphone segment in the country," says Wendy Lucas, digital marketing manager at Ramsay Media.
For more, go to www.samsungapps.com.
Dentsu 19 hours
SAMRA 17 hours
