"Through relevant content and presentations, we want to broaden the delegate base substantially and plan to significantly increase the number of exhibitors and sponsors by providing an improved platform for their exhibits/sponsorships," says SAMRA conference chair Kim Larsen.
The conference themes will provide the opportunity to reflect on experiences and new contextual thinking and focus on new challenges, practices and developments to equip delegates and research practitioners for the future.
"We want to reignite the annual conference through innovation and new thinking, positioning it anew as a crucial forum for practitioners and stakeholders where they can all have their say by sharing ideas, experiences, training practices and developments, including new methodologies, quality management and codes of best practice.
"Similarly, topical and relevant papers and presentations will provide ample support and motivation, and encourage individual growth and development. In short, we not only wish to raise the bar in marketing research but significantly complement the body of knowledge," she concludes.
The conference programme allows for three types of presentations: keynote/guest addresses, research papers by established research practitioners and research papers by aspiring/new entrants to the market. Full details are available on the website www.samra.co.za.
Conference awards are available for the authors/presenters of research papers - SAMRA Best Overall Paper; SAMRA Best First-Time Speaker; Research International award for the Best Contribution to Research Standards for Africa; and Telkom Best User Award.
