An innings for the ages holds lessons for communicators about when and how to react in a crisis, writes William Smook...
William Smook 12 Sep 2019
Billions spent on creating brand awareness can be helped or harmed by the instinctive actions - good or bad - of frontline staff.
William Smook 20 Jan 2014
The Mayans prophesied long ago that 2012 will see social media playing a crucial role in business communication. Why is it then, that this exciting communications channel sees otherwise good, beloved brands making avoidable mistakes? Here are a few trends, suggestions and case studies that should help you work both hard and smart in the coming months.
William Smook 12 Jan 2012
Cricketers, politicians and media magnates share the need to manage their reputations and to deal with setbacks. The details of how they do so may differ, but the fundamentals are constant. Don't wait for a crisis to build your brand's reputation, or try to defend the indefensible. If you're concerned about how your brand manages threats, it's worth examining three such incidents in the past few days.
William Smook 15 Nov 2011