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Marketing & Media South Africa

Shopper marketing and social employees

Today sees the launch of our special focus feature on shopper marketing, edited and curated by Louise Marsland. Expect a week of exclusive, must-read content on how technology is changing how people shop as well as how digital signage will transform the retail environment.

Charlie Stewart shares a summary of the talk he presented at last week's Marketing Indaba 2016 in Cape Town on how quality content can seal the B2B deal, derived from Business to Business Marketing: A Step by Step Guide, written by Stewart and Mark Eardley and published by Penguin in early 2016.

Still on the business-transformative power of all things digital, Roane Swindon explains using social media to advertise across the three main platforms of Twitter, Facebook and Instagram.

You can also read through my 'creative conversation' with Bridget Jung, currently digital creative director at Marcel Sydney and jury panel leader for the Loeries' digital category for 2016. She elaborates on the need to shift gender equality from a hot topic to actionable business decisions.

Pasqua Heard also provides feedback on Native VML's recent talk on nurturing employees as your brand's biggest advocates by keeping them engaged at the executive level, particularly when hiring millennials.

Happy business reading!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Bizcommunity dotsWeekly top stories
Charlie Stewart
How quality content can seal the B2B deal
[Charlie Stewart] This is a summary of a talk I recently gave at The Marketing Indaba 2016 in Cape Town on 25 May... read


Using social media to advertise
Using social media to advertise

Roane Swindon

The use of social media to promote businesses and products has burgeoned in the last decade and is only set to grow more if the experts are to be believed... Read

Bridget Jung
#Loeries2016: Creative conversations with Bridget Jung

Leigh Andrews

Jury panel leader for the Loeries' digital category for 2016 Bridget Jung shares her views on gender equality in advertising as well as her best ways to get out of a creativity rut... Read

Yolandi Janse van Rensburg
Your employees should be your brand's biggest advocates

Pasqua Heard

"Gone are the days when employees were merely working for the sake of having a job," says Yolandi Janse van Rensburg, the head of the social media department at Native VML. Read


Africa Month
#AfricaMonth: Tracing brand success across Africa and beyond
#AfricaMonth: Tracing brand success across Africa and beyond

Beverley Klein

Television entertainment brand, TRACE, celebrates 13 years of being on air, and now has a strong youth following through its many channels and events... read
A selection of images from Khan's , © her blog, .
#AfricaMonth: Exposing the secret life of a freelance travel journalist

Leigh Andrews

Not your typical South African travel journalist story of local girl transplanted somewhere fancy, New Yorker Sarah Khan fell so in love with our landscape that she made the permanent transition a few years ago. She shares her love story with our land below and the key to her peripatetic work/life balance... read
Read more
Cannes Lions
Stars come out at Cannes
Stars come out at Cannes
Some of Hollywood's most famous will unite with industry stars to share insights and inspiration as part of the biggest programme in the Festival's history... read

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Loeries Creative Week Durban
#Loeries2016: Creative MasterClasses coming your way
#Loeries2016: Creative MasterClasses coming your way
What better way to learn from the country's top creatives than through a series of exclusive MasterClasses? Here's what you'll get out of the inaugural Loeries MasterClass series... read
#Loeries2016 Junior and Student two-day tickets available
World of opportunities awaits South African creatives

Issued by Loeries

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Biz Takeouts
[Biz Takeouts Podcast] 175: Agency focus with Havas Boondoggle
[Biz Takeouts Podcast] 175: Agency focus with Havas Boondoggle
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Pieter Goiris... read

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Marketing
Chief marketing officer: Ally or rival?
Chief marketing officer: Ally or rival?

Desmond Struwig

The position of the CMO has undergone tremendous scrutiny over the past few years. The role in and of itself - is it of value, should it be rebranded, what are its long term prospects and the relationship with the CIO..? read
The marketing game is moving fast

Chris Moerdyk, Issued by Chris Moerdyk

Measurability is key for marketers in tough economic times

Issued by UCT Graduate School of Business

Actionable insights into omni-channel journey execution

Issued by Effective Intelligence


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CUSTOMER ENGAGEMENT MARKETING

How to attract, delight & engage with customers in a world filled with distractions.

LEARN MORE



Advertising
Left to right: Keith Shipley (BBDO executive chairman) with Boniswa Pezisa (group CEO) and Gau Narayanan (Net#work MD).
New leadership team banging the BBDO drum

Leigh Andrews

Find out how things will change and how they'll stay the same in this exclusive chat with the newly appointed group CEO and MD of BBDO South Africa as they take up the drumsticks... read
How programmatic buying can affect your bottom line
How programmatic buying can affect your bottom line

Paula Raubenheimer

Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating... read
Making technology work for brands
Making technology work for brands

Danette Breitenbach

Brands need to find ways to add usefulness in their customers' lives beyond their product... read
The brief
The brief

Chris Brewer

It is not possible to emphasise just how vitally important this document is... read
New York Festivals Torch Awards for young creative talent announces 2016's Grand-Winning Team - Team Artigatos

Issued by New York Festivals

AMASA Joburg calls for nominees for 2016/17 committee

Issued by AMASA

Inecto and Red Cherry honour moms this month with special Mother's Day TV commercial

Issued by Red Cherry Media

Nivea Sun protects Cape Town's kids with sunscreen-dispensing slip 'n slide

Issued by FCB Africa

Kyle Lewis's colourful campaign for Volkswagen and Ogilvy

Issued by Arcade Content

Expand a Sign partners with Dezzi Raceway

Issued by Expand a Sign


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Branding
123RF
Agility is shaping brands of the future and niche is the 'new mass'

Nonku Mabena

In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration... read
The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Candice Simon

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world... read

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CSI
KFC launches 'Add Hope Double Up' campaign for World Hunger Day
KFC launches 'Add Hope Double Up' campaign for World Hunger Day
The KFC CSI initiative, 'Add Hope' has launched an 'Add Hope Double Up' campaign to raise awareness around the plight of the millions of South African children who go to bed hungry every night... read
Smile 90.4FM Breakfast announces Beds for Breakfast charity campaign for Cape Town's homeless

Issued by Amplicon PR

Support Kaya Cares on-air fundraiser in aid of children and communities at risk of fires this winter

Issued by Kaya FM 95.9


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Design
Catterbox
#TRENDING: Best new products this year

Louise Marsland

I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back... read

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Digital
Entries open for New Generation Social & Digital Media Awards
Entries open for New Generation Social & Digital Media Awards
The New Generation Awards, which recognise agencies and corporates for the initialisation of social and digital concepts and campaigns, are now open for entries... read
Mark1 Media directors
Primedia Online's Dash Of Lime & 365 Digital bought by Mark1 Media
Effective 1 June 2016, Mark1 has announced acquisition of two top line digital businesses - Primedia's Dash of Lime and 365 Digital... read
The digital trends that are shaping leading brands' marketing plans
The digital trends that are shaping leading brands' marketing plans

Bianca Quinn-Diavastos

Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the internet is a truly mainstream technology that reaches South Africans from every walk of life... read
Change vs. transformational management
Change vs. transformational management

John Sanei

Forget about change management, we are squarely in the transformation age and with it we need to apply transformational management... read
Mortimer Harvey wins Ultra Dog digital account

Issued by Mortimer Harvey

Three things you need to know before becoming a digital copywriter

Bianca Delport, Issued by National Positions South Africa

Education
Web development to the rescue - Bridging our skills gap one learnership at a time

Issued by Red & Yellow

Entrepreneurship
What Africa Day means to me as an African female entrepreneur
What Africa Day means to me as an African female entrepreneur

Karabo Keepile

As an African female entrepreneur, Africa Day makes me think of what kind of Africa I would love to leave behind. I can't help but look back on what Africa has managed to accomplish despite the various challenges and burdens... read
Fairlady Women of the Future Awards announces judges
Fairlady Women of the Future Awards announces judges
The Fairlady Women of the Future Awards 2016, in partnership with Santam, has announced the names of the panel of judges presiding over the awards... read
Events & Conferencing
The Gathering brings South Africa's political powers to the stage
The Gathering brings South Africa's political powers to the stage
Daily Maverick will host the 5th edition of The Gathering on 10 June 2016 at Vodaworld from 8am to 5pm. It focuses exclusively on the upcoming local elections... read
Ticketpro Dome scoops Top500 Award

Issued by Ticketpro Dome

Comedy Central International Comedy Festival

Issued by Offlimit Communications

Special offer on Scan Display's events and activations 'box'

Issued by Scan Display

Australian Trade Commission

Issued by XZIBIT EXPERIENTIAL MARKETING

The new Ferrari 488 GTB unveiled in Johannesburg South Africa

Issued by Tungsten

SA's top companies to collaborate with Vision 2030 Summit

Issued by Topco Media

Investment Intel Conference for Glacier by Sanlam

Issued by XZIBIT EXPERIENTIAL MARKETING

Launch for Clara Anna Fontein

Issued by XZIBIT EXPERIENTIAL MARKETING

Exhibitions
Discover the hottest marketing trends and topics at Markex 2016

Issued by Markex


Focus on Shopper Marketing
Focus on Shopper Marketing
Source: Fishwicks
[Shopper Marketing] Fishwicks launches Display Flash in SA

Issued by Fishwicks

Fishwicks launches Automatic Displays System, Display Flash in South Africa... read
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Read more
Magazines
Destiny Man celebrates the colours of an African artist this #youthmonth

Issued by Ndalo Media

Destiny celebrates Africa's youth in Tony Gum style

Issued by Ndalo Media

Media
New categories for Most Awards live voting
New categories for Most Awards live voting
The Most Awards, which are open for votes until 30 June 2016, have a redesigned questionnaire, making it easier and quicker to complete, whilst ensuring that voting remains anonymous and secure... read
Mobile
Mobile is the SME's best friend
Mobile is the SME's best friend

herman cremer

Most of us still tend to think of mobile marketing as the territory of large corporations... read
A smarter way to engage your consumers

Issued by Surveway

Online Media
Media strategists need a mindset change
Media strategists need a mindset change

Ingrid von Stein

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done... read
Five powerful visual contents to supercharge your blog posts

Issued by Naija Writers' Coach

OOH
123RF
Successfully measuring OOH with the OMC

Beverley Klein

Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people...? read
Globally recognised out-of-home audience accountability comes to South Africa

Issued by JCDecaux

Airport Ads erects gantries at Lanseria International Airport

Issued by Provantage Media Group

Powa Towas dominate in taxi environment

Issued by Provantage Media Group

PR & Communications
Designed by Freepik.com
Online PR: Reinventing Online Reputation Management

Stephen Sandmann

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date... read
Rebecca Cronje
Is PR still relevant?

Rebecca Cronje

This is a summary of the talk I gave at @MarketingIndaba in Cape Town on 25 May. read
First AMEC Awards shortlist for Africa

Issued by Ornico

Production
Mortimer Harvey gravitates towards content-creation

Issued by Mortimer Harvey

Promotions
Consumer brand activations help you develop a positive perception of your brand

Michelle Storey, Issued by Tradeway Promotions

Publishing
The independent publisher strikes back
The independent publisher strikes back

Leigh Andrews

The digital independent publisher, having endured most of the disruption of recent years, has emerged into the sunlight with its true worth being recognised and a champion in the form of the ACME network by its side... read
Radio
Dear SA radio stations
Dear SA radio stations

Simon Parkinson

I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990... read
Turning the airwaves over to the youth on Youth Day

Issued by OFM Radio

Research
Local research into marketing communications industry gathers momentum
Local research into marketing communications industry gathers momentum
Scopen Africa is currently providing in-depth and comprehensive research amongst South African marketers regarding the local marketing communications industry... read
Social Media
15+ cats and kittens you should be following on Instagram
15+ cats and kittens you should be following on Instagram

Andy Walker

Say what you want about business to business, the internet of things or the mysterious force in data recovery dubbed "the cloud". The internet exists for one reason and one reason alone: cats... read
The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Sarah Britten

Social media can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week... read
TV
Rolling with my homies. #TBT #SquadGoals
#BehindtheSelfie with... Joanne Lurie

Leigh Andrews

This week, we find out what's really going on behind the selfie with technophile and Apple fetishist Joanne Lurie, head of creative at Urban Brew Studios... read
SABC's protest footage decision: Protective or propaganda?
Youth Marketing
Marketing to SA's youth: Seven ways to fly or fail

David Blyth, Issued by Yellowwood Future Architects

Ad showcase
NetFlorist (Radio Ad): Harold's Mom
NetFlorist (Radio Ad): Harold's Mom - Ornico
Gillette (TVC): Gillette Blue II
Gillette (TVC): Gillette Blue II - Ornico
Mini Group (TVC): Supa Loaf, I'll be Alright
Mini Group (TVC): Supa Loaf, I'll be Alright - Ornico
More ads
International
New US survey indicates SMEs use new social media, online media to reach markets
New US survey indicates SMEs use new social media, online media to reach markets
A new US survey, released 25 May 2016, by Magisto, one of the world's most popular smart video storytelling applications, indicates that SMBs are shifting from traditional channels to implement new, more viral digital practices... read
Entries still open for WAN-IFRA World Young Reader Prize
Entries still open for WAN-IFRA World Young Reader Prize
Entries for this year's WAN-IFRA World Young Reader Prize are still open until 21 June 2016... read
Screengrabs from the ad
China dirties squeaky clean image with 'Most racist ad of 2016'
NEWSWATCH: A Chinese washing powder ad is making global headlines for all the wrong reasons... read
More International
Business
Digitisation - adapt or die
Digitisation - adapt or die
Without doubt, today's ever-quickening cycle of change is unprecedented. Change today is faster, more erratic, more elemental than ever before... read
Multimedia
Tracker (TVC): Wiley Pitman and Five Notes That Changed a Life
Tracker (TVC): Wiley Pitman and Five Notes That Changed a Life
New business
  • Milpark Education appoints Jupiter CT - more info
  • Jam Media wins Clicks Baby Bootcamp - more info
  • Fossil Group appoints marcusbrewster for Skagen - more info
  • Slo-Jo appoints Tribeca Public Relations - more info
  • Middleman Communications acquires Mineworkers' Investment Trust social media account - more info
  • The Nano Agency wins Betadine digital account - more info

More accounts  Submit a New account
New appointments
  • New appointments for The Ludus - more info
  • New ambassador for Cruises International - more info
  • Two new appointments for Tsogo Sun - more info
  • New media marketing specialist for Tsogo Sun - more info
  • Angelfish PR & Events appoints new PR and events assistant - more info
  • New leadership team for BBDO - more info
  • New media director for Mediology - more info

More people  Submit a Person
Jobs offered
Digital Account Manager - Cape Town
Platinum SeedPlatinum Seed partners with companies and brands to develop digital solutions. We are looking for a digital account manager to effectively manage the relationship between our team and our clients. Read more >>

3D animator & video editor - Johannesburg
MCore is a digital media production company based in Rivonia. We are looking for a multimedia designer/video editor to join us for a short term contract. Read more >>





New events to diarise
Essentials of newspaper management
.Sol Plaatje Institute - 30 May 2016 to 3 Jun 2016, Grahamstown


Stakeholder engagement management
PRISA - 1 Jun 2016 to 2 Jun 2016, Randburg


Introduction to project management
AO Development - 8 Jun 2016, Ruimsig | 6 Jul 2016, Ruimsig, Roodepoort


Brandlove customer journey design course
Brandlove - 16 Jun 2016 to 17 Jun 2016, Cape Town | 7 Jul 2016 to 8 Jul 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 20 Jun 2016 to 24 Jun 2016, Grahamstown


Crisis communication
PRISA - 23 Jun 2016 to 24 Jun 2016, Randburg


Brand and marketing management short course
Vega School - 29 Jun 2016 to 19 Oct 2016, Johannesburg | 29 Jun 2016 to 19 Oct 2016, Durban | 29 Jun 2016 to 19 Oct 2016, Cape Town | 29 Jun 2016 to 19 Oct 2016, Pretoria


Digital strategy in building brands short course
Vega School - 30 Jun 2016 to 29 Sep 2016, Johannesburg | 30 Jun 2016 to 29 Sep 2016, Durban | 30 Jun 2016 to 29 Sep 2016, Cape Town | 30 Jun 2016 to 29 Sep 2016, Pretoria


Corporate communications, social media and reputation management seminar
Bloom Training - 13 Jul 2016 to 14 Jul 2016, Johannesburg


Adobe Creative Cloud
Multidimensions - 20 Jul 2016, Johannesburg


Upcoming events
Customer Engagement Marketing Conference - 1 Jun 2016 to 2 Jun 2016, Johannesburg
Get fresh perspective and real solutions on how to attract and engage with today's customers. Read more about the Customer Engagement Marketing Conference. Read more >>

E-Commerce Indaba Conference - 2 Jun 2016 to 3 Jun 2016, Johannesburg
Join the two-day E-Commerce Indaba Conference and take your business online and increase online sales. Book online now. Read more >>

Advanced organisational communication
Quo Vadis Communications - 31 May 2016 to 2 Jun 2016, Johannesburg | 20 Sep 2016 to 22 Sep 2016, Johannesburg


Public Talk- The Five Secrets to Great Success
Demartini Institute - 1 Jun 2016, Johannesburg


Graphic and web design workshops
Multidimensions - 2 Jun 2016 to 30 Jun 2016, Cape Town


Noticeboards
The South African Library for the Blind launches national footprint of mini-libraries
[Other] The South African Library for the Blind have now extended their services with a mini library programme, launched at selected public libraries across South Africa. Thereby extending their resources and making walk-in reading materials available to the blind and visually impaired.
An exquisite and original story told in dance and shared through film
[Other] Iris Warriors is an original story told through dance and shared through film, enhanced and brought to life with cutting edge CGI and an original score. Written by Don Macnab-Stark and directed by Roydon Turner, Iris Warriors is currently being filmed in Cape Town by Donroy Entertainment Limited. The idea and concept for Iris Warriors came to Roydon about six years ago. A vision of creating a ballet depicting the story of the birth of colour and using elements such as light, darkness and colour to simply, yet intensely, unravel the story. It has since evolved into a dance film, making it accessible to a wider audience, and allowing the story to unfold on different level. The film will be released in the summer of 2017, with a live production set to be performed at Spier Wine Estate in February/March 2017
Meeting Space to Hire in Cape Town CBD
[Other] Meetings, hearings, workshops, discussions, training, workspace, events, presentations, demonstrations, brainstorming, strategic planning, Cape Town based space, etc.

More noticeboards  Submit a Noticeboard
Quotes
Stephen Hawking
"However difficult life may seem, there is always something you can do and succeed at."
Maya Angelou
"Try to be a rainbow in someone's cloud."
Charles Spurgeon
"It is not how much we have, but how much we enjoy, that makes happiness."
Lou Holtz
"Life is ten percent what happens to you and ninety percent how you respond to it."
Julie Andrews
"Perseverance is failing 19 times and succeeding the 20th."

More quotes  Submit a Quote
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Surveway
Surveway offers mobile actionable intelligence solutions and value-added services that help organisations worldwide capture, analyse, and act on information in real-time - anytime, anywhere.

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We're a professional production company specialising in Luxury Lifestyle and Automotive Film/Commercial Production. We bring your creative vision to life!

Jellyfish South Africa
PPC, SEO & Social, Creative, Optimisation & Analytics. We bring multiple channels of digital marketing together to create the perfect digital journey.

delvv.io
delvv.io is a technology platform that allows brands and agencies to access professional feedback from an on demand network of +120k creative and marketing professionals.

MULTIMEDIAAll | Galleries | Audio | Video | Images
Tracker (TVC): Wiley Pitman and Five Notes That Changed a Life

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mashable
@mashable
The phones of 2017 will be all about VR https://t.co/3LygLBdMfF https://t.co/AfnSfZHGw9 - Mon May 30
TIME
@TIME
6 times people died while taking selfies https://t.co/CaOxse4ryZ - Mon May 30
nytimes
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Millennials aren't real, @fmanjoo writes https://t.co/fz6wrn19uO - Mon May 30
socialmedia2day
@socialmedia2day
Important note: Emoji look different on different platforms. Here's the most commonly mistaken ones https://t.co/efJTptn3zo #smm - Mon May 30
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