Oscar-winning directors and actors will talk visionary, risk-taking and creative bravery - themes at the heart of branded communications. Director Alejandro G Iñárritu, winner of successive awards for films Birdman and The Revenant, will discuss making mould-breaking cinema with Tham Khai Meng, co-chairman, worldwide chief creative officer, Ogilvy & Mather. Multi-Oscar winning director, screenwriter and producer, Oliver Stone, will share his views on filmmaking, politics and culture with The Guardian.

They’ll be joined by Academy award-winning director of The King’s Speech, Tom Hooper; Martin Campbell, best known for directing Bond movies Golden Eye and Casino Royale who will talk about his experience of integrating brands into his work.

One of Hollywood’s most-awarded storytellers and visionaries, Harvey Weinstein, in discussion with Maurice Lévy chairman, CEO Publicis Groupe, will take a deeper look at the future of film and ask what the bridge between entertainment and advertising will look like. Director, producer and co-president of VICELAND, Spike Jonze will talk about creating content that matters to young audiences, while Steve Golin explores the power of cinema to drive change.

Two-time Academy Award nominee and Grammy Award-winning recording artist Will Smith will dissect what is needed for global brand success in a career that has spanned film, television and music; Gwyneth Paltrow, Oscar-winning actress, singer and owner of health and wellness platform Goop, will face probing questions from BBC HARDtalk’s Stephen Sackur. Also onstage, Star Trek stars Zachary Quinto, Simon Pegg and Chris Pine explore creative processes and how to bring new life to old stories.

Grammy award-winning stars and music legends will share their insights into the developing confluence of content and culture, including musical pioneer, Brian Eno, creative maverick Iggy Pop and multi-Grammy winning producers and performers Mark Ronson, Usher and Timbaland.

“Creativity remains at the heart of our programme. We are delighted to announce speakers who have earned accolades in their fields and introduce some of the most diverse creative minds in the world onto the Festival stage. The programme brings the ever-growing ecosystem of creative communications together, allowing delegates to seek out inspiration from across the spectrum,” said Philip Thomas, CEO, Lions Festivals.

The full programme is now available at www.canneslions.com.