Comedy Central International Comedy Festival

As its first year running, the objective of the festival was to build a long-term festival property to be expanded on over the next three years and expose local comedians to a larger audience. The festival had over 60 comedians performing over the six days in 19 venues to an overall audience of 16,000. We offered a unique festival atmosphere with elements such as a Savanna Cider Garden, three different comedy venues with concurrent festival branding plan executed on the square, square entertainment between shows and the buzz-creating red carpet experience.