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Advertising News South Africa

China dirties squeaky clean image with 'Most racist ad of 2016'

NEWSWATCH: A Chinese washing powder ad is making global headlines for all the wrong reasons.

Another day, another ad that’s racking up headline all across the globe.

Dubbed ‘raw racism’ by Al Jazeera, the ad for Qiaobi detergent shows a “black man being shoved into washing machine and emerging as Asian”.

Much of the shocked viewer sentiment is captured in this short video:

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