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Marketing & Media#WoolworthsYouthMakers2026: The sneaker care brand that started on a Daveyton stoep
Karabo Ledwaba 20 hours



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Another day, another ad that’s racking up headline all across the globe.
Dubbed ‘raw racism’ by Al Jazeera, the ad for Qiaobi detergent shows a “black man being shoved into washing machine and emerging as Asian”.
Much of the shocked viewer sentiment is captured in this short video:
Racist washing powder ad from China shows woman 'washing the black away' https://t.co/uzjkkPsQQv
— Catrin Nye (@CatrinNye) May 27, 2016