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Marketing & Media South Africa

Brand-building and boosting the nation

It's been a busy weekend, with SABC's Motsoeneng cleared to stay and the #ZumaMustFall political rollercoaster ride playing out on social media. We look at the topsy-turvy week that was for South African politics.

Looking ahead to the year to come, Dee Stephens offers five tips in winning the 2016 content marketing challenge. The theme running through all five tips is offering 'smart' content that provides less quantity but more quality.

Beverley Klein also looks at three ways brands can use Snapchat as part of the marketing mix. It's good to have your strategy in mind before you get started as that allows users to send pictures with a set short time of how long they'll display for.

I also looked at how Brandon Wilson, entrepreneur and developer of the Awesome South Africa app, designed to promote local business, especially SMEs. Important as we have the largest amount of SMEs globally, a figure that's expanding daily with the advent of mobile and technology's constant evolution...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
#ZumaMustFall: The political rollercoaster ride
[NEWSWATCH] It's been a topsy-turvy week for South African politics since the removal of Nhlanhla Nene as Finance Minister. Since then David van Rooyen was elected minister, but only had the title for a weekend... read


Five tips in winning the 2016 content marketing challenge

Dee Stephens

2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking centre stage, long form content fast on its heels, not to mention the advance of video marketing and the micro moment... Read

Three ways brands can use Snapchat

Beverley Klein

Generation Z is all about snackable content, straight to the point campaigns that don't take too much of their time. Why? Because people have the attention span of a goldfish... Read

'Apping' SA's awesome SMEs

Leigh Andrews

You can be part of the new Awesome South Africa app, designed to promote local business... Read

Biz Takeouts
[Biz Takeouts Podcast] 160: Mobile, social, design and media with NATIVE VML
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed NATIVE VML... read
Marketing
Understanding the consumers of tomorrow - X, Y and Z

Helen McIntee

X and Y, commonly known as chromosomes, determine the sex of a child. But for marketers, X and Y are consumers... read
The data science machine: a new turn for predictive marketing?

Amandine Robin

Predictive marketing could have a new powerful tool, available soon for massive analysis... read
Building a rocket

Danette Breitenbach

Frikkie is a young boy growing up on a farm. In his imaginary world he is an astronaut as he swoops through mealie fields with a rocket (milk jug) on his back and a helmet (colander) on his head... read
How brands can succeed with online marketing in 2016

Adegboye Adeniyi

Marketing2theMax: The journey of 2015

Issued by Marketing2theMAX




Advertising
Plan to fail in African markets: Use a copy-and-paste model

Lisa Illingworth

Africa is perceived as a gem of untapped markets, as the new frontier for businesses with the potential for exponential growth... read
The business of Private Property

Leigh Andrews

An online property portal that also offers educational videos and a popular TV feature where the lucky winner receives a home are part of Private Property's successful e-commerce model... read
[Behind the Selfie] with... Mike di Terlizzi

Leigh Andrews

This week, we find out what's really going on behind the selfie with Mike di Terlizzi, executive business director at FCB Joburg... read
Africa is the mobile advertising world's sleeping giant

Stephen Sandmann

Africans have innovated in the realm of mobile before, in mobile banking, for which we are globally renowned... read
iKineo's Assegai-winning customer engagement strategy

Leigh Andrews

'Customer engagement' is more than a buzzword for iKineo - it actually led to five wins for the customer engagement agency at this year's Assegai Awards. Here's how... read
From start-up to 'Agency of the Year' in five years

Mike Abel

Had you been in our empty "boardroom" on 1 February 2010, the first day of M&C SAATCHI ABEL's life, you would have heard me say as part of my opening sermon, "Our ambition is to be regarded as the most admired agency in South Africa in five years"... read
[Orchids & Onions] Jingle tills, jingle tills to Pick n Pay

Brendan Seery

Sometimes, there are those among us who like to think they live in the elevated realms of the intelligentsia and that there are many things below their lofty stations in life... read
Grey Africa excels at SES Week

Issued by Grey

Grey Group named Adweek's Global Agency of the Year

Issued by Grey

Markstry delivers Telkom TVC at BoltSpeed

Issued by Spitfire Films




Branding
Sustainable Brands announces expansion of Brand Innovation Conference to SA

Issued by Change Agent Collective

CSI
African startups named among 100 most inspiring uses of tech

Tom Jackson

Eight African startups and organisations have been named among the 2015 Nominet Trust 100 (NT100), a global celebration of the most inspiring uses of digital technology for social good... read
HospiceWits Tree of Light ceremony

Issued by Mortimer Harvey

Jackal Berry MTB Cycle Challenge 2015

Issued by BMi Research

Design
Wine Label Design Awards open for entries
The 2016 Wine Label Design Awards, sponsored by Rotolabel, are open for entries. The closing date for entries is 29 January 2016. An entry fee applies, depending on category... read
Graphic the hell outta that info!

Sarah Heuer

Why are infographics such a great way to convey information? It's simple, really. Our brains are much better at processing visual content... read
Are you the One To Watch?

Issued by The One Club

Digital
First speakers for IAB Digital Summit announced, as tickets open
The IAB Digital Summit and Bookmark Awards, being held on 3 March 2016 at Turbine Hall in Newtown, Johannesburg, has announced two top confirmed speakers; Guy Phillipson and Vinny Lingham... read
Facebook brings Internet.org Innovation Challenge to Africa
Facebook is launching the Internet.org Innovation Challenge in Africa, with the aim of recognising developers and entrepreneurs who are using the internet... read
2015: The year the consumer found another way

Jaco Pienaar

It seems for every two steps forward, the media landscape in South Africa has taken one step back in 2015. From an increase in the number of local paywalls and the elimination of many comment sections on news sites... read
Dropbox to drop Mailbox and Carousel
Digital is the new default channel for customer communications

Michael Wright, Issued by Striata SA

Education
Letting the KAT-O Cape tech cat out the bag...

Leigh Andrews

If you've attended a #TechTalkCPT, Arduino Cape Town or Modern Alchemist event you're already part of the KAT-O community - which stands for 'Kick Ass Technologies, Obviously'... read
Let's go, Lego!

Issued by Blue Moon Corporate Communications

Events & Conferencing
BSK Marketing promotes healthy choices at Stokvel Network Forum

Issued by BSK Marketing

Representatives at Vision 2030 Summit provide policy makers with insight and guidance

Issued by Topco Media

Exhibitions
Compex reflecting on 2015

Issued by Compex

Tata Communications at AfricaCom 2015

Issued by XZIBIT

Three Ships at Whisky Live Festival 2015

Issued by XZIBIT

Magazines
Print success through 360° content

Leigh Andrews

They've done it again! A year after my interview with Julia Raphaely, chief executive officer of Associated Media Publishing on embracing digital for print to prosper, AMP has again seen outstanding Q3 ABC figures... read
Management
Standard Bank Rising Star Awards open for nominations
Nominations for fifth annual Standard Bank Rising Star Awards are now open. The deadline for nominations is 31 March 2016, with finalists being announced in June... read
Media
Entries open for 2016 SADC media awards
Members of the media are invited to submit their entries for the 2016 SADC Media Awards competition. The closing date is 29 February 2016... read
SABC's Motsoeneng cleared to stay
Mindshare South Africa announces new leadership structure

Issued by Mindshare South Africa

Mobile
A new leaf for Autopage's business partners

Issued by Mortimer Harvey

PR & Communications
New measurements for PR
One of the many challenges faced by the public relations and communication industry is showing the value of all the communication efforts to clients... read
Production
Howard Audio tells musical stories for SA Tourism

Issued by Howard Audio

Inspiring new ways with South African Tourism

Issued by Velocity Afrika

Radio
Sandcastle fun on the beach with Algoa FM

Issued by Algoa FM

Cape Town's newest radio station appoints United Stations to drive advertiser focus

Issued by United Stations

United Stations delivers for Carling Blue Label beer

Issued by United Stations

Research
Social media, instant messaging provide new opportunities for brands with the right content
Connected Life, a leading global study by TNS of the digital attitudes and behaviours of 60,500 internet users across 50 countries, has released new figures on the social media and instant messaging market... read
Big brand theory

Erik du Plessis and Neil Higgs

The top 20 brands by most users using mostly... read
Traditional advertising still most trusted by South Africans

Issued by Nielsen

Retail
The shopper revolution

Charlene Olivier

Rewind a couple of years and you'll find that it's not so long ago that we had to wait all weekend for the store doors to re-open... read
Social Media
Facebook's favourites for 2015
Facebook looks back on the moments in 2015 that moved us and inspired us to take action in our annual Year in Review. Together, the lists paint a picture of what the world was talking about in 2015... read
Top 2015 Tweets
Twitter has unveiled the #YearOnTwitter of 2015. It is a place to look back at the most retweeted Tweets, the most popular trends, and how 2015 unfolded across the world on Twitter... read
How to really protect your brand from social media crises

Amanda Sevasti, Issued by NATIVE VML

TV
Megyn Kelly remains a juggernaut, despite Trump

Boris Dzhingarov, Issued by Monetary Library

International
Twitter expands ads to reach users who don't log in
NEW YORK, USA: Twitter said Thursday it was expanding its advertising to allow marketers to reach people who use the messaging platform without logging in. read
Teens think Facebook uncool, but still use it
WASHINGTON, USA: American teens think Facebook has definitely lost its cool factor, but use it as much as ever... read
Dubai Lynx Advertiser of the Year is Emirates NBD
More International
Business
Eight festive season survival tips for small businesses

Daryl Blundell

For small businesses, the festive season might be their busiest time or an opportunity to regroup for the New Year. Here are eight ways to make the most of the holidays... read
Making hard decisions, easier

Deirdre Elphick-Moore

Each day we make thousands of decisions. Most are fairly insignificant, but others carry weight and consequences, like some of the decisions you find yourself having to make... read
Multimedia
Pistorius granted bail
Pistorius granted bail
NEWSWATCH: Oscar Pistorius has been granted R10,000 bail under strict conditions by Deputy Judge President Aubrey Ledwaba in the North Gauteng High Court this morning, 8 December 2015. - View/Rate
Episode 160: Catching up with the NATIVE VML crew.
Episode 160: Catching up with the NATIVE VML crew.
New business
  • Jam Media Wins Children's Gallery PR Account - more info
  • Labstore South Africa Wins Cetaphil Account - more info

More accounts  Submit a New account
New appointments
  • EXSA Inducts Conrad Kullmann into Hall of Fame - more info

More people  Submit a Person
Jobs offered
Junior SEO and PPC Trainee - Johannesburg
WsiomsAre you interested in the world of Google and digital marketing? Do you have report writing skills? WSI is looking for an ambitious SEO and PPC trainee. Read more >>

Motion Graphics Designer - Cape Town
We're seeking a talented animator/motion graphics designer to join our growing Cape Town team, making awesome explainer animations. Read more >>


Project Coordinator - Johannesburg
AIP seeks a person who will be responsible to administer, monitor and evaluate projects. Be able to manage and monitor general and specific projects, communicate and report to all stakeholders. Read more >>


Digital Marketer/Online Administrator - Cape Town
A hospitality brand (travel and tourism industry), requires a resourceful, service orientated digital/content marketer and social media manager to join the sales and marketing team to fulfill its online strategy. Read more >>


Health Club Manager - Marketing/Sales - Cape Town
Concept Studio plans to revolutionise the fitness industry with a brand new concept. We are looking for an energetic, skilled marketing and sales manager to assist in taking as forward! Read more >>





New events to diarise
Customer Experience World - 9 Mar 2016 to 10 Mar 2016, Johannesburg
The 5th Customer Experience World annual event is back. Reserve your place before 31 December and save 20%. Read more >>



Business writing skills
Front Foot Strategic Consulting - 19 Jan 2016, Johannesburg | 10 Feb 2016, Randburg | 25 Feb 2016, Ranbdurg | 31 Mar 2016, Randburg


Communication skills for managers
Front Foot Strategic Consulting - 25 Jan 2016 to 26 Jan 2016, Johannesburg, Randburg


Professional telephonist etiquette
Front Foot - 25 Jan 2016, Johannesburg | 26 Jan 2016, Boksburg | 23 Feb 2016, Randburg


Five-day digital marketing course
Digital Business Academy - 1 Feb 2016 to 5 Feb 2016, Johannesburg


Business writing skills - advanced
Front Foot Strategic Consulting - 11 Feb 2016, Randburg | 26 Feb 2016, Boksburg | 26 Apr 2016, Randburg


Loyalty and Rewards Conference 2016
Trade Conferences International - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Y!CON 2016
Student Village - 17 Mar 2016, Johannesburg


Essentials of broadcast management short course
Sol Plaatje Institute, Rhodes University - 4 Apr 2016 to 8 Apr 2016, Grahamstown


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


Quotes
Joanie Connell
"No matter how you define success, you will need to be resilient, empowered, authentic, and limber to get there."
Israelmore Ayivor
"You got to insist on your success, resist every obstacle and persist in times of difficulty and you will get there."
Sanhita Baruah
"It is not as much about who you used to be, as it is about who you choose to be."
Tim Fargo
"Who you are tomorrow begins with what you do today."
Lorii Myers
"Once you figure out what you want in life-expect nothing less."

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Episode 160: Catching up with the NATIVE VML crew.
Pistorius granted bail

  Twitter
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Workplace culture should be all about the people. Three tips for improving your company's culture: https://t.co/4Fatcs5wJ6 - Fri Dec 11
@TechCrunch
Google's plan to accelerate the mobile web will go live in February https://t.co/KgEkoysCN7 - Fri Dec 11
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