The competition rewards outstanding design as an influence on wine purchases. All South African wine producers and design studios are invited to enter.
Wines will be judged in four categories:
2. Over R80 a bottle
3. Over R500 a bottle
Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication. Wines must be commercially available and the minimum stock requirement is 100 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
Judging takes place 9-10 February 2016. The panel of judges is Christian Eedes, editor, Winemag.co.za; Sean Harrison, ECD, Whitespace Creative; Liam Tomlin, executive chef, Jordan Restaurant; Rebecca Constable, product developer for wine, Woolworths; and Joanne Thomas, creative director: Design, Jupiter Drawing Room. After official judging, finalists will be displayed on Winemag.co.za for a period to allow consumer voting to determine a "People's choice" winner. The award ceremony takes place on 25 February 2016.
Entries are submitted online here.
