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Let's go, Lego!

"Wow! Where did that come from?" is something we hear every time we're part of a Lego Serious Play (LSP) session.
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LSP's been around since the 90s. It only went open source fairly recently though, and now more and more people are using LSP to build better businesses. There's lots of info and research around it on the internet, but what excites us most is the inherent genius it seems to unveil in 'average' people.

LSP allows participants to think with their hands and arrive at conclusions that would have been sieved out by our 'grown-up/business filters'. It gives us access to that magic part of the mind that only the very creative (read small children) use on a regular basis... and the results speak for themselves.

LSP can be used for virtually anything, but mostly it's used:
  • to create team cohesion
  • to have difficult discussions
  • to drive innovation (product and processes)
  • to create strategy
  • for research
  • to explore new ideas or find solutions
  • to arrive at a shared point of view
  • to break down hierarchy
  • to give employees/team members an equal voice
Michael Raubenheimer is a Creative Director and LSP Facilitator at Blue Moon. "Once qualified, I used LSP to see what was up with my four-year-old not wanting to go to school anymore," he says. "It turned out he was working too much, and didn't have enough time to play!" Ironic!

"Blue Moon's expertise involves inspiring people to do what their employer's brand promises it will do. We love using LSP to explore our clients' employee engagement needs, at management level, then validating the findings with onsite visits to employees," he explains.

LSP is a great way to start the process of building a better business. Give it a try and see what surprising outcomes it delivers for you.

The scandal of education is that every time you teach something, you deprive that person of the pleasure and benefit of discovery." (Seymour Papert)

Blue Moon Corporate Communications' press office

Blue Moon Corporate Communications
BLUE MOON captivates and engages audiences through FRESH, TRUE and BRAVE communication strategies, events, internal engagement, design, video, theatre and visual learning.
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