Brand intrinsics in the business-to-person space
Today sees the start of our
Special Focus on OOH (Out of Home) advertising. It features exclusive interviews with the trendsetters in this field and pinpoints global out-of-home advertising trends as well as the importance of location.
In addition, get set for lots of tears in the traffic as KFM kicked off its annual Christmas Wish campaign today. I found out more about the importance of
paying it forward from breakfast host Ryan O'Connor.
On the flipside of the coin, Rolf Akermann says, "
If you've got it, flaunt it," referring to the fact that we now live in a world of parity products where finding differences between brands is near impossible and consumers are savvier than ever before.
Farren Roper also looks at how to shift the perception of your business from a
service provider to a trusted advisor. This is especially tricky when it comes to managing relationships with customers as a business to business (B2B) company, as the rules of customer engagement have changed. In fact it's now a B2P (business to person) space, which requires digital, emotion and exceeding expectations...
One way of exceeding expectations is to start trampling our endless to-do lists with
Task Monkey, a South African app, e-commerce task agency and 100% safe platform to earn extra cash. It's the perfect solution for time-strapped South Africans looking to get things done.
PS: If this has inspired you to promote your brand in a different light, remember that entries to the
IAB Bookmarks 2016 close at midnight tonight!
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
|
 | Danette Breitenbach A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement... read | |  | Danette Breitenbach The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth... read | |  | Danette Breitenbach By 2019, the out-of-home industry in South Africa will be worth R5.1bn. This will make SA the 16th largest OOH market globally... read | |  | Craig Page-Lee Technology and mobile is driving the real change in the advertising, media and communications industry, including out-of-home... read | |  | Margie Carr Margie Carr, managing director of In Touch Media, gives her view on why OOH is not living up to expectations... read | |  | Steve Jourdan, Issued by ADreach Any advertiser worth their salt knows that above-the-line (ATL) advertising and in-store promotions form an integral part of any good sales strategy... read | |  | Ran Neu-Ner Out-of-home advertising faces a massive margin squeeze if it does not evolve faster in Africa. In South Africa, slow OOH mobile integration hampers the medium. read | |  | Danette Breitenbach Focus on the top out-of-home campaigns this past year... read | | |
|
Read more
|
|
|
 | John Sanei No, its not a CEO, COO or CMO... read |
|
|
 | Leigh Andrews Here's how Y&R brought home a gold Ubuntu Loerie this year for the Hope Soap initiative... read | |
|
|
|
 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Fred Roed and Alan Campbell... read |
|
|
 | Farren Roper One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed... read |
|
 | Leigh Andrews This week, we find out what's really going on behind the selfie with technophile Lucy Worsley, founder and CEO of Empire Experiential Marketing... read |
|
 | Chris Brewer Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received... read |
|
 | Douglas Kruger Keen to innovate in your business? Here's a simple approach, based on how quickly human knowledge is advancing... read |
|
Issued by World Wide Creative |
|
|
 | After years of near-misses, M&C Saatchi Abel was named Agency of the Year at the 2015 Annual AdFocus Awards. The awards event took place on Wednesday night 25 November at RoomFive, Rivonia... read |
|
 | Graeme Stiles Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated... read |
|
 | Brendan Seery The first Orchid this week goes to the Western Cape government and its office of consumer protection. But at the same time, they get an Onion. Let me explain... read |
|
Leigh Andrews |
|
Leigh Andrews |
|
Leigh Andrews |
|
Issued by FCB Africa |
|
Issued by AMASA |
|
Issued by Red & Yellow |
|
Issued by Egg Films |
|
Issued by JWT |
|
Issued by FCB Africa |
|
|
|
|
 | Rolf Akermann In the early days of marketing/advertising, brands had unique intrinsics that differentiated them from the competition. A strong USP that set them apart was the foundation of the brand's marketing. Not anymore... read |
|
 | Matthew Edwards Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear... read |
|
 | Danette Breitenbach The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing... read |
|
 | Dora Jurd A brand purpose is more than a brand's promise. It helps to answer the question « why » from the employees' point of view ("Why are we here?") and from the consumers' point of view ("Why is this brand here?")... read |
|
 | Matthew Edwards As one of the most popular terms in branding at the moment, transparency is not just something brands can adopt in an attempt to be relevant and win the hearts and minds of the contemporary consumer... read |
|
Chris Midgley, Issued by Blast Brand Catalysts |
|
|
Issued by NATIVE VML |
|
Issued by Son |
|
Issued by HDI Youth Marketeers |
|
|
 | Amandine Robin With the increasing notoriety of designer practices since the 1970s, the term "design thinking" was born in the early 2000s and became a mysterious, sacred tool for innovation... read |
|
|
 | M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent digital agencies, Creative Spark... read |
|
 | Stephen Sandmann Digital marketing's SEM can be summed up as a means to harness Google search for your business to increase product sales and/or brand awareness... read |
|
 | Jaco Pienaar Whether you are reading about the Volkswagen emissions scandal, # [insertgrievancehere] mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital... read |
|
 | Dee Stephens It's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend... read |
|
 | Issued by Red Cherry Media Tru-Cape Fruit Marketing briefed Red Cherry Media on an overall digital campaign in order to increase online brand presence within their existing social media space... read |
|
Issued by IAB South Africa |
|
Nicole Sobotker, Issued by DQ&A Media Group |
|
Issued by IAB South Africa |
|
Issued by World Wide Creative |
|
Issued by IAB South Africa |
|
Issued by IAB South Africa |
|
Kevin Lourens, Issued by NATIVE VML |
|
Issued by IAB South Africa |
|
|
Issued by AfriGIS |
|
|
Issued by Magnetic Storm |
|
Issued by espAfrika |
|
|
Issued by EXSA |
|
Issued by Scan Display |
|
|
Issued by New Media |
|
Issued by John Brown |
|
|
 | Friday 27 November 2015, saw the announcement of the Vodacom Journalist of the Year winners celebrating the theme, 'Write Here. Right Now'... read |
|
|
Issued by Mobile Marketing Association |
|
|
 | Daya Coetzee Most South African newspaper readers can read their news in English, but that does not mean that it is their preference... read |
|
Issued by Son |
|
|
 | Leigh Andrews It's a South African app, e-commerce task agency and 100% safe platform to earn extra cash. Here's why Task Monkey is the perfect solution for time-strapped South Africans looking to get things done... read |
|
 | Amanda Patterson We often hear advice on the way bloggers and page owners should treat their followers, but not much has been written about how followers should behave... read |
|
Issued by 24.com |
|
|
Issued by Primedia Outdoor |
|
Issued by Guerrilla IMC |
|
|
 | Claire Jackson-Bernardo The definition of an internship is quite clear amongst many sources that can be quickly googled... read |
|
Bianca Marie Delport, Issued by National Positions South Africa |
|
|
Issued by Sentient Publishing |
|
Issued by Sappi |
|
|
 | Google South Africa offers tips on how brands can successfully take advantage of YouTube's technology and audiences to market themselves and their offerings at very little cost... read |
|
|
Issued by East Coast Radio |
|
Issued by Kaya FM 95.9 |
|
Issued by OFM Radio |
|
|
Issued by Career Junction |
|
|
 | This week, our 'Biz Online Insights' section explores how the South African online population first heard about a variety of local and global sport news items... read |
|
 | Erik du Plessis and Neil Higgs Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons... read |
|
|
 | With Twitter dropping the ability to get share counts for articles, online publishers are concerned as it looks like their articles have experienced a drop in social share popularity... read |
|
|
Issued by Playmakers |
|
|
 | Louise Marsland Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series... read |
|
|
Katlego Moutlana, Issued by Mortimer Harvey |
|
|
 | For the first time, the International News Media Association (INMA) World Congress will take place in London from 22-24 May 2016. The event is expected to draw nearly 500 news media executives from 50+ countries... read |
|
 | The World Publishing Expo, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), will take place in Vienna from 10-12 October 2016... read |
|
 | WARSAW, POLAND: The world's online population will double to five billion by 2020 presenting "huge" business opportunities for tech start-ups on the cutting edge of the unprecedented expansion... read |
|
|
|
| More International |
|
|
 | Leigh Andrews Contrary to what the proliferation of mobile phones locally may have led you to believe, as many as 60% of people around the world still don't have regular access to the World Wide Web. Here's how we can overcome this... read |
|
| More Africa |
|
 | |
|
|
- Green Robot Design to handle Maftown Heights' marketing design - more info
- Ignite Joe Public gains new business from SAB - more info
|
More accounts Submit a New account |
|
|
- New executive creative partner at M&C Saatchi Abel - more info
- XDSL appoints new head of commercial business - more info
- New director at Growth Institute - more info
- New editor of House and Leisure - more info
- Penquin welcomes new media director - more info
- Tim Modise joins Soweto TV - more info
|
More people Submit a Person |
|
|
 | Brand Activation Manager required to manage activation space for leading international sports brand in Braamfontein. Read more >> |
 | G&G Digital is looking for an experienced, enthusiastic PPC campaign manager with a proven track-record in paid search marketing to manage PPC online marketing campaigns for our clients. Read more >> |
| Brand activation manager required to manage activation space for leading international sports brand in Cape Town. Read more >> |
| Copywriter and Digital Marketing Position Available in Bryanston, Sandton for a logistics software development company. Read more >> |
 | Group head (copy) opportunity at growing TTL agency on some iconic brands. Read more >> |
| We're looking for a Project Manager to deliver ground breaking projects for some of the world's most influential brands and businesses. Read more >> |
| We're looking for a project manager to deliver ground breaking projects for some of the world's most influential brands and businesses. Read more >> |
ITWeb is looking for an experienced editor to run its digital custom publishing/content marketing operation and take on overall responsibility for generating content relevant to its IT professional audience. Read more >>We are looking for an energetic, eager, digitally savvy and passionate social media specialist, who can manage both international and South African brands' social media accounts. Read more >>Partnership manager sought for a high profile external facing role; to recruit, manage and shape partnership initiatives for Asia Pacific and Middle East. Creative, critical thinker with highly developed influencing skills. Read more >>
|
|
|
The Global Awards - 3 Dec 2015, New York City | 3 Dec 2015, Sydney The Global Awards will honor the 2015 award-winners 3 December 2015 at events in New York City at The New York Academy of Sciences and in Sydney at Studio X. Read more >>Y!CON 2016Student Village - 17 Mar 2016, Johannesburg |
|
 Key account management is one of the most important changes in selling that has emerged during the past two decades and now forms a core function in any business. Read more >>
|
|
|
|
Steve Maraboli "You can't just wish change; you have to live the change in order for it to become a reality." Vince Lombardi "The real glory is being knocked to your knees and then coming back. That's real glory. That's the essence of it." Debbi Fields "The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it." Stephen Covey "I am not a product of my circumstances. I am a product of my decisions." Theodore Roosevelt "It is hard to fail, but it is worse never to have tried to succeed." |
More quotes Submit a Quote |
|
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
Twitter
