[Biz Online Insights] Sport news

The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users.

Who better to ask then, to glean insights into what the country really thinks about big news events?

© Tomwang – 123RF.com

Facebook, radio and TV came out tops as sources for the news of Jonah Lomu's death, with almost a third of respondent not having heard of Roger Federer's defeat in the London ATP Finals, the German football fan violence and Wayde van Niekerk receiving the South Africa's Sportsman of the Year award. We even added a trick question about "SA's defeat in the second test against India in Bangalore", with the same percentage admitting to not having heard of the sport event.

You can browse the results in the following SlideShare, which shows the 300 targeted responses, with additional quota control of sample according to age group, gender and province summary, in order to be nationally representative of the general South African adult online population:

Did you find out about these sport news items in a similar way? Share yours below, and click here for a reminder of the local online population's news consumption habits.