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Marketing & Media South Africa

Expectations ahead of next week's Apex Awards and next month's Loeries

With a week to go until the 20th Apex Awards gala ceremony, we kick off this week's original content by investigating just how peak praise resonates with ACA Apex Award wins, and how exactly they champion greater accountability by rewarding communication campaigns that work, sell and resonate in the minds of their target audiences, thus delivering results.

Still wearing our investigative journalism hats, Louise Marsland takes a deep dive into why you shouldn't 'skewer your clients' with #AskTwitter, especially given the social network's mob mentality.

Then, for some global perspective, Ann Nurock chats to Joanina Pastoll, about SA advertising's competitive edge, based on her recent spate of international advertising award judging.

Lastly, with the 2015 Loerie Awards just a month away, we look into an area of award shows that often receives criticism - the judging. I share what I learned exclusively about this digital process from my time with the Loerie team in Durban four months ago and get some judging insight from one of this year's international jury chairmen...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Peak praise resonates with ACA Apex Award wins
[Leigh Andrews] With their inception in 1995, the annual Apex Awards are 20 years old this year. ACA CEO Odette Van der Haar gives us a brief glimpse into what they stand for year-round and how they truly prove local communication effectiveness and excellence... read more>>

[TrendTalk] Don't skewer your clients on #AskTwitter

Louise Marsland

There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...

Read more >>



SA advertising's competitive edge: Great ideas and global awareness

Ann Nurock

Joanina Pastoll shares her thoughts on the local ad industry needing to celebrate our 'South African-ness' and let our context solve problems in a unique, award-winning way...

Read more >>



[Loeries 2015] iPod-based award judging, only in the week of the awards

Leigh Andrews

As award shows mainly receive criticism on the judging process, I've made this year's Loerie Awards' judging process as transparent as possible, with insight from one of this year's international jury chairmen...

Read more >>





Loeries Creative Week Durban
The Loeries TV, Film & Radio judging panel has been announced!
Chuck Porter, Partner/Chairman of CP+B Colorado heads up the jury as chairman, with the rest of the panel comprising two regional judges from Africa and ten local names... read more>>
Marketing
Why your small business needs content marketing

Charles Mburugu

Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact... read more>>
Solving the hardest problem in marketing - multi-channel attribution

Michal Wronski

I'd like to discuss a problem that every marketer with significant cross-channel media spend struggles with - how to optimally balance media spend across online and offline channels to maximise campaign goals... read more>>
Why is it so difficult to set objectives?

Chris Brewer

I'm constantly amazed at how few businesses (agencies, clients and media) write meaningful sets of objectives. Often they don't exist at all and, perhaps of more concern, is how bad many of them are... read more>>
Experiential marketing campaign creative for Century City Conference Centre and Hotel

Issued by XZIBIT

Cavendish gets Cosy

Issued by NATIVE VML

Advertising
How African storytelling can win awards, international recognition

Leigh Andrews

Africa's known for its storytelling tradition, but is not usually awarded for it beyond South Africa - the fact that Kenya has just won its first ever Cannes Lions trophy is proof of this. Graham Cruikshanks, TBWA's Director of Africa Operations, explains... read more>>
[Behind the Selfie] - and Cannes Lions judging insights - with... Andy Rice

Leigh Andrews

This week, we find out what's really going on behind the selfie with Andy Rice, conference speaker, strategist, Chairman of Yellowwood and the only SA judge on the Cannes Lions 2015 Creative Effectiveness panel... read more>>
Cannes. A Cathedral of confidence?

Damon Stapleton

This is the strangeness of Cannes. Russian tour guides, hustlers, believers, charlatans and sometimes you occasionally meet a genius who may or may not be a hustler... read more>>
Making sense of the MadWorld of advertising

Leigh Andrews

MadWorld: It's not just the title of an Eighties classic by Tears for Fears, it's also the name of an advertising agency. Here, Adelaide Potgieter - Founder of MadWorld and Mad Advertising - shares her dreams for this often 'mad world'... read more>>
Taryn Copeman Joins Forstå

Issued by Forstå

Awards after awards. Enough already

Rolf Akermann

Dule demonstrates the right to life in epic TVC for Nektar Beer

Issued by ChillPillFilms

Selling out: The daily dilemma of the independent agency

Mike Silver

Disadvantaged SA creatives get a boost onto the career ladder

Leigh Andrews

[Orchids & Onions] Getting it right needn't be a taxing task

Brendan Seery

Grey sets its sights on India and other updates from Grey's CEO Jim Heekin

Issued by Grey

Talking on the couch - how Brand inc made Nashua's new campaign a winner

Issued by Brand inc

OKLB helps bring Rhodes brand to fruition

Issued by Owen Kessel Leo Burnett

Markstry gets the party started with Vodacom and Deezer

Issued by Spitfire Films

Branding
Mistakes to avoid when designing your logo

Roane Swindon

The logo of a company or a brand has to be instantly recognisable and must also attempt to represent the company's ethic, industry, and personality. Designing a logo may seem to be an easy task. It's all about picking the correct colours, choosing a wacky font, and matching it to Clipart, right? Well, no... read more>>
Cinema
Durban FilmMart announces partners and new awards
The Durban FilmMart (DFM), which takes place from 17 to 20 July, has announced partners' awards for this year's market, with a new award being presented by the Sundance Institute Documentary Film Program... read more>>
CRM
Loyalty by another name

Krystal Schär

Much has been said about customer loyalty, but with businesses investing vast operational capacities and extensive resources to build and bring these programmes to market, we have to ask ourselves if customers are more satisfied as a result... read more>>
CSI
Alexandra clean-up on International Mandela Day

Issued by Ornico

First intake of 2015 students graduate from Phakama Women's Academy

Issued by VWV Group

Zinto donates cash and winter supplies to Kempton Park and Sandton SPCAs

Issued by Zinto Activation Group

Design
Ravi Naidoo to receive 2015 Sir Misha Black Medal
The 2015 Sir Misha Black Medal for Distinguished Services to Design Education will be awarded to Ravi Naidoo, founder of Design Indaba and Interactive Africa... read more>>
Top Cape Town-based agency, 8Brand, clinches UN-funded African post offices redesign contract

Issued by 8Brand

Growing by design for Shift Joe Public

Issued by Joe Public

Digital
[NewsMaker] Mike Sharman

Louise Marsland

Mike Sharman, the co-founder of Retroviral Digital Communications, will be the new head of Bidvest Media's Retroviral subsidiary as Chief Creative Strategist... read more>>
We put a Monocle on the Durban July

Issued by DigitLab

Everlytic to present leading-edge email marketing research at IMC

Issued by Everlytic

New business wins at Business Positioning Systems

Issued by Business Positioning Systems

NXT\ Digital Innovation partners with Ping Media Group to provide new digital marketing suite

Issued by NXT\

Promise sees results

Issued by Promise Brand Specialists

Scam emails

Issued by Trudon

MyBroadband Conference 2015 - bigger and better than ever

Issued by MyBroadband

Direct Marketing
Broaden your focus from big data to the data implications of POPI

Leigh Andrews

So much has already been said about POPI, the Protection of Personal Information Act, but so much of that has led to confusion. Danny Aaron, director of 3Way Marketing, explains... read more>>
Education
Nedbank and Kaya FM bring free seminars on cashflow management to small business

Issued by Kaya FM 95.9

Exhibitions
Inspire Trade Expo 2015 - Business-to-business, increased numbers of quality visitors/decision-makers

Issued by INSPIRE TRADE EXHIBITION

International recognition for Compex

Issued by Compex

Markex 2015: covering the marketing mix

Issued by Markex

Mediatech Africa spotlight on IP issues, lighting innovation

Issued by Thebe Reed Exhibitions

Magazines
Announcing top new editor for Woolworths TASTE

Issued by New Media

Mandela Day
Cartrack launches 67 days of Winter
Cartrack has decided to embark on a campaign that will see its branches collecting blankets for 67 days to distribute to the less fortunate... read more>>
Cell C hands over blankets to SOS Children's Village PE
The people of the SOS Children's Village in the Eastern Cape will be cosy and warm this winter - thanks to Cell C's initiative of keeping those that need it most warm as the chill bites... read more>>
Call for citizens to play your part and make every day Mandela Day
The Nelson Mandela Foundation, in partnership with Brand South Africa, launched the 'Play you Part for Madiba' campaign on 6 July 2015... read more>>
Media
Feeding the hungry mouth - internet journalism

Marion Scher

There's been a lot said about the demise of print journalism. Replacing it we have online journalism in the form of both electronic and print media organisations rushing to refresh their pages every hour... read more>>
Bidvest Media launches digital marketing foray with majority stake of Retroviral Digital Communications
Bidvest Media, a division of Bidvest Group Limited (Bidvest), the international services, trading and distribution company listed on the Johannesburg Stock Exchange, has expanded its media offering by purchasing a majority stake in Retroviral Digital Communications (Retroviral)... read more>>
Mobile
Mobile, mobile, mobile

Danette Breitenbach

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg... read more>>
MTN SA CEO resigns
Download these budget-saving apps

Issued by 360eight

Newspapers
New supplement for Indy weekend titles

Issued by Independent Media

Online Media
Data-driven journalism wins in today's digital world

Leigh Andrews

If you thought digital journalism had devolved into a sticky web of cut-and-paste sameness, clearly you're not up to speed on the latest trends in data-driven journalism, which incorporate the best of original writing and creative use of technology alike... read more>>
OOH
Taking vehicle branding above and beyond

Beverley Klein

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding... read more>>
PR & Communications
IAB SA appoints Lion's Wing Brand Communications as media and communication partner

Issued by Lion's Wing

Printing
Centralising print services for more effective printer fleet management

Caron de Fortier

Despite a move towards printing less, the reality is that with growing volumes of information, organisations are actually printing more than ever... read more>>
Celebrating the pinnacle of excellence in print

Issued by Sentient Publishing

Production
Commissioning a corporate film: An executive note

Roger Metcalfe

In today's overcrowded, fast-moving marketplace, your company is judged, accepted and paid according to how it presents, re-presents and projects itself. Film makes a powerful statement... read more>>
Kagiso Media secures 100% ownership of Urban Brew Studios

Issued by Kagiso Media

Africa is Absolut; Kyle Lewis is Absolut

Issued by Arcade Content

Promotions
Lessons from Willy Wonka on the art of promotion

Andrew MacKenzie

A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing... read more>>
Radio
Bringing out big business temperament for Jacaranda listeners

Issued by Jacaranda 94.2 FM

Recruitment
Careers24's May recruitment trends report shows growth in engineering

Issued by Careers24

Recruitgroup; a proud partner of Careers24 The Future of HR Summit and Awards 2015

Issued by Recruitgroup

Research
SA companies rely on mobile to do business
A recent survey carried out by Dell South Africa investigated how South African businesses use mobile devices. The survey aimed to identify the types of devices that companies are providing to employees... read more>>
Hidden market forces cause new products to flop

Issued by GfK South Africa

Social Media
Africa shows its beauty with #TheAfricaTheMediaNeverShowsYou
Africans are taking to Twitter to show the world #TheAfricaTheMediaNeverShowsYou, a hashtag that's trending and bringing the continent together to celebrate the beauty of Africa... read more>>
Facebook just did something you should know... it's about email

Warren Harding

Facebook just made an announcement about the Facebook Messaging App, which has been kept pretty quiet, but I think it has a big long-term play for the social media giant... read more>>
Why Webfluential's wired as the SA start-up to watch

Leigh Andrews

So many start-ups, so few still thriving a few months down the line. It's sad but true. Luckily Webfluential falls into the 'still a success and steadily increasing' category - here's why... read more>>
How social media can help you win at omnichannel

Lynette Hundermark

Facebook defriending made more visible with app
Facebook updated their news feed again. So what?

Barry Blassoples, Issued by DQ&A Media Group

TV
Red Cherry Media increases conversion of leads to 40% for Old Mutual TV campaign

Issued by Red Cherry Media

Youth Marketing
#I'm your future boss!

Issued by HDI Youth Marketeers

Youth portal gets a facelift

Issued by Student Brands

International
"Learn. Lead. Launch" at the World Publishing Expo 2015
The World Publishing Expo 2015 will return to Hamburg from 5 to 7 October, and takes the motto "Learn. Lead. Launch", which will reflect the needs of the news media industry in times of change... read more>>
Microsoft cuts 7,800 jobs, reorganises phone unit
WASHINGTON, USA: Microsoft announced plans on Wednesday to cut 7,800 jobs along with a reorganisation of its Windows Phone unit which has struggled in the mobile market. read more>>
Microsoft tweaks streaming music plan for Windows 10
NEW YORK, USA: Microsoft has rebranded its subscription-based music services as part of a ramped-up effort to compete with the likes of Apple, Google Spotify and others. read more>>
GALA releases video series on advertising laws
Daymond John announced as keynote speaker at 2015 LIA's Creative LIAisons
More International
Government news
Correctional Services to deal with "inmate Facebook" creators
PRETORIA: The Department of Correctional Services says it views the creation of an "inmate Facebook account" at Pollsmoor Correctional Centre in Cape Town in a serious light and will deal with the creators of the page... read more>>
KZN premier's office warns of fake social media accounts

Genevieve Quintal

DURBAN: The office of KwaZulu-Natal Premier Senzo Mchunu has joined the list of officials and government departments who have had fake social media accounts created in their names. read more>>
Citizens warned against bogus DTT training centres
Communications Minister Faith Muthambi has warned the public about bogus training centres which purport to offer short courses on Digital Terrestrial Television (DTT) set-top box installation. read more>>
More Government news
New business
  • Paddington Station PR wins Ethiopian Airlines - more info
  • Mediamark to represent Gagasi FM and Heart FM in Gauteng from 1 August - more info
  • Jam Media to launch new fashion boutique Carla Zara - more info
  • Paddington Station PR appointed for Bierfest 2015 - more info
  • Middleman Communications acquires Sakhumzi Restaurant PR account - more info
  • The Friday Street Club named PR agency for Remy Martin and Remy-Cointreau - more info
  • Visa partners with RADAR - more info

More accounts  Submit a New account
People on the move
  • Shift Joe Public appoints new MD - more info
  • New appointments at The Primedia Lifestyle Group - more info
  • Taryn Copeman joins Forstå - more info
  • Black Snow Creative appoints new senior designer - more info

More people  Submit a Person
Jobs offered
Senior Digital Designer - Art Director - Johannesburg
NXT\NXT\Digital Innovation is looking for a skilled, passionate, ideas driven, senior digital designer with art direction and conceptual skills to join our multi-award winning full service digital agency. Read more >>


Tech Journalist - Johannesburg
MyBroadbandMyBroadband is looking for an IT journalist who enjoys technology, writes well, and, of course, wants to receive a monthly salary. We are the largest IT website in SA. Read more >>


Research Manager - Johannesburg
BMi ResearchLooking for a research manager - An all-rounder with quantitative and qualitative market research experience. Read more >>


Recruiter - Cape Town
Ad TalentSenior recruiter required in our Cape Town office. You will work in the advertising and marketing portfolio. Read more >>


Account Director - Johannesburg
Penquin AirtimeAD with experience across various marketing and advertising disciplines, e.g. print, radio, TV, BTL. Strong understanding of ROI on various projects with the ability to translate opportunities into sales. Read more >>


Social Media Community Manager - Johannesburg
Do you have a passion for social media? Do you have a passion for creating content that engages and grows communities? Are you "always on", even on weekends? Read more >>


Senior Account Manager - Johannesburg
Promise Brand SpecialistsPromise is seeking a highly competent and organised senior account manager. Read more >>

Production Assistant - Cape Town
Cape Town Audio Post looking for production assistant to join young dynamic hard working team. Highly organised, excellent administrative skill, industry experience beneficial, comfortable in growing changing environment. Read more >>

Conference Producer - Johannesburg
IT News Africa Events is recruiting for a conference producer. The purpose of the job is to assist the team with the production of conferences, workshops and awards. Read more >>



New events to diarise
Slipper Day - 7 Aug 2015, Countrywide
Reach For A Dream is encouraging everyone to wear their slippers on 7 August. Buy your R10 sticker from Wimpy and help fulfill the dreams of children fighting life threatening illnesses. Read more >>


Industry Trends and Forecasts - 7 Aug 2015, Johannesburg | 19 Aug 2015, Cape Town
2015 Industry Trends and 2016 Forecasts: This half day workshop focuses on global and local best practice for community/social investment and development practitioners. Read more >>


Marketing to Low-Income Consumers Seminar - 13 Aug 2015, Cape Town
Attend this unique seminar in Cape Town and gain fresh insight about the entry-level market and solutions to engage with these consumers and succeed at the bottom-of-the-pyramid! Read more >>


Dream BIG - YOUR Story 2015 - 25 Sep 2015 to 26 Sep 2015, Johannesburg
Training includes marketing for dynamic growth potential, compelling writing and public speaking skills to increase your client base, social media management for greater impact online. Read more >>


Business writing skills
Front Foot Strategic Consulting - 14 Jul 2015, Johannesburg | 3 Aug 2015, Johannesburg

Stakeholder reputation management masterclass
The Reputation Go-to Guy - 27 Jul 2015 to 28 Jul 2015, Johannesburg

Advanced programme in project management (APPM)
continuing Education at University of Pretoria - 27 Jul 2015 to 20 Nov 2015, Pretoria

JDI4 workshop
Just Design It - 29 Jul 2015, Bloemfontein

A lightning tour of editing
2 Aug 2015, Johannesburg

Photography 2
PRISA - 6 Aug 2015, Randburg

Upcoming events
Web writing and SEO
SA Writer's College - 14 Jul 2015, Countrywide | 21 Jul 2015, Countrywide | 28 Jul 2015, Countrywide | 4 Aug 2015, Countrywide | 18 Aug 2015, Countrywide | 25 Aug 2015, Countrywide

Coastal - Network Event
XtraordinaryWomen - 14 Jul 2015, Cape Town

Effective Speaking and Presentation Skills
Maurice Kerrigan Africa - 15 Jul 2015 to 17 Jul 2015, Johannesburg | 22 Jul 2015 to 24 Jul 2015, Johannesburg | 22 Jul 2015 to 24 Jul 2015, Durban | 11 Aug 2015 to 13 Aug 2015, Johannesburg | 18 Aug 2015 to 20 Aug 2015, Johannesburg | 24 Aug 2015 to 26 Aug 2015, Johannesburg | 7 Sep 2015 to 9 Sep 2015, Johannesburg | 9 Sep 2015 to 11 Sep 2015, Cape Town | 21 Sep 2015 to 23 Sep 2015, Johannesburg | 28 Sep 2015 to 30 Sep 2015, Johannesburg

Reputation risk management masterclass
The Reputation Go-to Guy - 16 Jul 2015 to 17 Jul 2015, Johannesburg

The 67 Minute Fundraiser Event
Intent Foundation - 17 Jul 2015, Johannesburg

Mandela Day 2015
Red and Yellow School - 18 Jul 2015, Cape Town

Quotes
Gloria Steinem
"Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning."
Sarah Ban Breathnach
"The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do."
Eleanor Roosevelt
"The future belongs to those who believe in the beauty of their dreams."
Donald Trump
"Sometimes by losing a battle you find a new way to win the war."
Harriet Tubman
"Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world."

More quotes  Submit a Quote
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Apple Music's features that emphasize discovery and live curated content are exactly what Twitter has been missing http://t.co/u4IlbLz6zK - Mon Jul 13
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