Top Cape Town-based agency, 8Brand, clinches UN-funded African post offices redesign contract

"We attribute our extensive experience in the implementation and rollout of similar projects throughout the African continent as critical contributing factors in clenching this project," says Laine Barnard, CEO and Founder at 8Brand.

The 8Brand team has mastered the delicate balance of combining iconology, colour and design intertwined as their trifecta approach in creating effective brands that are recognisable, emotive and impressionable.

The design deliverables included a review of the current client area, layout, internal design and external signage for these post offices, not to mention a comparative analysis of the post office image, look and feel with respect to physical outlets of competitors in the sphere of remittances and payments. The project will also be addressing the key points of in-store communication and advertising, transparency and efficiency of customer information, clear representation of products and services, staff uniforms, branding of paper materials and hand-outs, queue management, customer privacy, etc.

By combining the agency's combined key skills in brand development, interior design, architectural design and project management, 8Brand intends to differentiate these post offices from their competitors through unique visual design elements that distinguish the company as a reputable provider of financial services that improves customer awareness.

The remittance or money transfer market is essential for many living in Africa who work outside the borders of their native country and require sending money home to family. These post offices provide this indispensable service and 8Brand intends on creating an engaging customer experience that delivers value.