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Marketing & Media South Africa

The busy receptionist and the most amazing pitch in history

There are many ways to pitch for a new account. Here's one that involved making the prospective client aware of some painful home truths as Sid Peimer describes what he calls the most amazing pitch in history.

In our series on 21 Icons of South Africa, today we look at Frene Ginwala who believes that 'leadership is about listening to people, setting an example, thinking about the issues from all aspects and then leading by example, not just making speeches.' Some names spring to mind of people who would benefit by following Ginwala's advice.

The 2014 Sunday Times Top Brands Awards winners have been announced and Joseph Neusu discusses emotional branding - The love affair between consumers and brands.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


South Africa's Best Liked Ads
[Issued by Millward Brown] In a double whammy, Millward Brown announces South Africa's Best Liked Ads for Q1 and Q2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials... read more>>



DigitasLBi acquires African agency, Liquorice
African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe... read more>>



Biz Takeouts
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vera Robertson from Everlytic and Janine de Waal from Ukusela Ekapa... [twitterfall] read more>>
Loeries Creative Week Cape Town
Facebook to host its first ever African Hackathon at Loeries 2014

Issued by The Loeries

The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann Australia

Issued by The Loeries

Cannes Lions
So what was really new at Cannes this year?

Josie Fisher, Issued by MetropolitanRepublic

Marketing
Poorly drafted contracts break the bonds of client agency relationships

Johanna McDowell

Service Level Agreements between agencies and clients need to be tight... and they are complex and cannot be completed overnight. read more>>
The way Foreword for content marketing

Issued by Foreword

Modest SMS still good for marketing purposes
Marketing a product that doesn't yet exist

Issued by Rendermatic Virtual Studios

Vserv takes the lead at the IMC Conference in Johannesburg

Issued by Integrated Marketing Communication Conference

Advertising
Nando's takes a shot at a new TVC
In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video) read more>>
BUSINESS-TO-BUSINESS MARKETING CONFERENCE

Here is an event specifically designed for B2B marketing leaders & professionals, taking place on 17 - 18 September in JHB! Get fresh insights, solutions and tools to enhance your B2B brand, customer experience and online presence. More information,

CLICK HERE
The most amazing pitch in history

Sid Peimer

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching. read more>>
Women in advertising: Impetus flags

David Furlonger

The shift towards digital video ads

Estiaan Robbetze

Malo 8 directs Doc Shebeleza DStv ad

Issued by Frieze Films

Our little, big agency is on the roll with two big reasons to celebrate!

Issued by Wetpaint Advertising

Things we've learnt from 20 years of business

Issued by Boomtown

Local is lekker in the quest for marketing returns, says Media24

Issued by Pendoring

MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa

Issued by MetropolitanRepublic

Branding
The 2014 Sunday Times Top Brands Awards winners announced
South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August... read more>>
Emotional branding - The love affair between consumers and brands

Joseph Neusu

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications... read more>>
What is your brand's social identity?

Louise Marsland

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week. read more>>
Why your brand shouldn't act like an Arctic ground squirrel

Hilton Rose

Refreshed Groupon website increases marketplace apps
Experiential branding cuts through the clutter
Montecasino - the evolution of a superbrand

Issued by Montecasino

CRM
Camsoft releases Maximizer quoting module

Issued by Maximizer Software

CSI
TEAMtalk media provides opportunities in sports journalism
A career in sport is often thought of as on the pitch, but sports media is a prime space for young sports enthusiasts to channel their passion and earn a decent income to boot. read more>>
Mortimer Harvey celebrates Xmas in July with cheer to the less fortunate

Issued by Mortimer Harvey

Design
Why responsive websites are a must have

Amanda James

Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it. read more>>
Digital
[NewsMaker:] Josephine Buys

Louise Marsland

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa. read more>>
Big Data: Big Business or Big Brother?

Chris Anderson

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it. read more>>
27 speakers confirmed for Nedbank Digital Edge 2014

Issued by Digital Edge Live

The "NOW Project 2014" gets a digital plugin

Scott Gray, Issued by Quirk

GraphicMail Category Partner for The Nedbank Digital Edge Live 2014

Issued by GraphicMail

City of Virginia Beach achieves rapid paperless adoption rate with Striata eBilling

Issued by Striata SA

New appointments and roles at HoneyKome

Issued by Olé! Media Group

Between the lines of traditional and digital channels

Pete Case, Issued by Gloo

Hobbies play a role in the workplace success

Issued by NATIVE VML

Direct Marketing
ZAMI brings home two UK PocketMedia Awards

Issued by PocketMedia

Education & Training
UCT broadens access, across Africa - thousands more opportunities for postgraduate diplomas

Issued by GetSmarter

Become a better lifelong learner in eight steps

Jonathan Hawkes, Issued by Red & Yellow

Students to lead massive ebola awareness campaign

Issued by The Communications Firm

Events & Conferencing
18th Poetry Africa International Festival in October
Durban's creative and undiscovered poets are invited to take part in the festival Prelude Poets programme as part of the 18th Poetry Africa International Festival, taking place from 13-18 October 2014... read more>>
16 innovators ready for Creative Futures gathering
The British Council Connect ZA has announced the names of the 16 creative innovators and entrepreneurs who are participating in next month's Creative Futures gathering from 10-12 September in Braamfontein, Johannesburg... read more>>
Annual Congress for SA Council for Business Women features Robin Banks
New venue launches in Kramerville

Issued by BlackJack Events

The RSVP Agency launches The Ultimate Guide to Event Décor 2014

Issued by The RSVP Agency

Exhibitions
Wedding Expo app promises easy planning

Issued by The Wedding Group

Magazines
FAST COMPANY SA appoints contributing editors
Seasoned industry editor and journalist Louise Marsland and consulting brand manager Anneleigh Jacobsen, have been appointed Contributing Editors to FAST COMPANY SOUTH AFRICA, which launches in October in South Africa. read more>>
Media
Legal Journalist of the Year Award 2014 - enter now
The Webber Wentzel Legal Journalist of the Year Award recognises outstanding work in the field of legal journalism. read more>>
ABF gets much needed sponsorship from OMG

Issued by Advertising Benevolent Fund

Save the date for ABF's Pub Quiz!

Issued by Advertising Benevolent Fund

Mobile
Forget where you parked? There's an app for that

TJ Strydom

Dude, where did I park my car? Apple is apparently trying to answer that question with a new app that will work even when GPS reception is poor... read more>>
Vicinity Media boosts business development team

Issued by Vicinity Media

Newspapers
Cape Argus to relaunch, revamped
The Cape Argus to relaunch in bigger, more user-friendly format along with the launch of its mobile news app. read more>>
Online Media
How far can a dollar bring you?

Issued by Fotolia

Greatstock changes the face of stock imagery with new website

Issued by Greatstock

OOH
TRANSIT.TV's content a win for both commuters and advertisers

Issued by Provantage Media Group

Continental Outdoor continues to dominate Africa's DOOH growth!

Issued by Continental Outdoor

PR & Communications
[ICONS of South Africa - season 2]: Frene Ginwala
"Leadership is about listening to people, setting an example, thinking about the issues from all aspects and then leading by example, not just making speeches." - Frene Ginwala. read more>>
Workshop guide to LinkedIn
The PR-Net is offering a LinkedIn workshop on Tuesday, 9 September 2014 from 2pm until 6pm at Cassia Restaurant, Nitida Wine Estate, Cape Town... read more>>
Printing
Naspers deal derailed after Caxton request
Business Day was unable to get a response from the competition authorities on Friday as to whether they would still investigate Naspers's shareholding structure, despite... read more>>
Radio
Eugene... the new face of banking radio?

Danette Breitenbach

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive. read more>>
Capricorn FM honoured with two 2014 PMR African Diamond Arrow Awards

Issued by Capricorn FM

Join the radio 20% Club

Danette Breitenbach

Recruitment
[BizCareers] Interview woes - what to do before and after

Juliette Attwell

In this week's column, we look at what can you do to really nail that interview and what to do afterwards... read more>>
Research
Creatives going mobile
A survey entitled The New Creatives Report undertaken by Adobe earlier this year, reflects on some of the changes that have transformed the face of creativity and design... read more>>
Latest Ipsos quality study puts SA motor industry in very good light

Issued by Ipsos

Social Media
DigiChat with Andrea: Social media ROI

Andrea Mitchell

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies... read more>>
Just add Instagram: Bizcommunity + coffee = community

Issued by Bizcommunity.com

On behalf of Bizcommunity.com, we would like to take this opportunity to thank all the friendly and talented South African photographers who contributed over 500 entries in our recent Biz Breakfast and Breaking news competition... read more>>
Debut of Social Media Week in Johannesburg
How to use social media to get your next event noticed

Catherine Milward-Bridges

Local SEO: How to boost your social listening

Jack Peterson

Facebook and the game of trolls

Desiree Gullan, Issued by Gullan&Gullan

Sponsorship
Winners honoured at 17th Business Day BASA Awards, partnered by Hollard

Issued by Business and Arts South Africa

TV
eNCA and eNews Prime Time get a distinct new look

Issued by e.tv

Youth Marketing
Student Brands and Goodnight SA join services

Issued by Student Brands

International
Facebook may let users search for old posts
SAN FRANCISCO, USA: Facebook said it is dabbling with letting members using smartphones or tablets search for past posts of friends at the leading online social network. read more>>
Spikes Asia ready for up-and-coming talent
Spikes Asia once again offers young professionals and students the opportunity to make their mark within the industry... read more>>
iPhone time-lapse video app from Instagram
SAN FRANCISCO, USA: Instagram has launched an application for capturing time-lapse videos using Apple mobile devices. read more>>
Shoes that show you where you're going
Samsung, LG making new smartwatches
iWatch expected to be launched at Apple next event
More International
Government
MEC claims a "school a week" will be opened in Gauteng
Gauteng MEC for Education, Panyaza Lesufi, has announced that from next month his department will open a new school every week, until the end of the year. read more>>
Absurdity rules the day in justice as in headlines

Anton Harber

Craig Williamson, who sent the bomb that killed activist Ruth First in Maputo in 1982, walks free... Pallo Jordan, who lied about having a doctorate, has withdrawn from public life... read more>>
Faith feints, dodges Hlaudi weather
NEWSWATCH: Yesterday Communications Minister Faith Muthambi evaded answering opposition MPs' questions on the appointment of SABC COO Hlaudi Motsoeneng, whom a union official has labelled a 'pathetic liar'. read more>>
Public servants must 'serve' the public
Government seeks to transform economy
Zuma loses, Sanral loses
GDP creeps up narrowly avoiding recession
Empowering women is vital for Africa's development
More Government news
Lifestyle
Coopmanhuijs - where the comfortable becomes the remarkable

Brian Berkman

Copies of The Hollywood Reporter magazine in the lounge at Coopmanhuijs Hotel, in Stellenbosch, seem out of place among the books on wine, art and the historic treasures of the area. read more>>
Road tripper's guide to farm stalls

Henrie Geyser: motoring editor

There are hundreds of farm stalls all over the country, some loved and easy to find and other gems lesser known. Well, here's a guide to help you find them. read more>>
Smart and sexy Evoque

Henrie Geyser: motoring editor

The iconic Land Rover brand has come a long way from the days when its boxy, bone-shaking "Landies" were the undisputed bushwhacking conquerors of Africa and the preferred mode of transport for numerous armies across the globe, to its current elevated status of snobmobile of choice for rappers, WAGS, gangsters, A-listers and upper crust residents of sea-view suburbs. read more>>
Durbanville Hills' tasting delights

Ilse van den Berg

[10 Things I Love About...] Emperors Palace

Brian Berkman

New accounts
  • FusionDesign to manage destination marketing for Groot Constantia - more info
  • Lauren Shantall ads Indigenus as a client - more info
  • Green Robot Design to redesign JOOP website - more info
  • Cape St. Francis Resort hires Sapphire Street - more info

More accounts  Submit a New account
People on the move
  • Okuhle Media welcomes David Stein as Hectic Nine-9's new producer - more info
  • New appointments and roles at HoneyKome - more info
  • Mdantsane FM appoints programme manager - more info
  • Home Concept Group appoints general manager of manufacturing - more info
  • Mdantsane FM appoints Umhlobo Wenene as programmes manager - more info
  • Kirsty Sharman appointed CEO of Retromedia - more info

More people  Submit a Person
Jobs offered
Marketing/Sales Executive - Johannesburg
Lumoss Mouldings is a market leader in the manufacture of promotional products. Lumoss are looking a passionate marketing/sales person and wants to reap the reward of hard work. Read more >>


Senior Quantitative Research Executive - Johannesburg
ColuminateColuminate is recruiting! Our growing team seeks a quantitative researcher who is passionate about market research, especially the online kind. Read more >>

Account Manager - Durbanville
Realmdigital is an established digital solutions and software development company looking to expand our team. We're on the hunt for an account manager. Read more >>

Video Editor/Camera Operator - Johannesburg
Camera-operator/video editor required to be able to operate Panasonic and Sony HD cameras, edit on FCP, uploading, syndication and streaming of footage. The person must be sports mad. Read more >>

PA - Sales and Marketing - Johannesburg
PA - sales and marketing reporting to the CEO. Digital Publications develops smartphone/tablet apps for our customers and we require a suitable candidate to assist with aspects of sales and marketing Read more >>

Marketing Manager - Cape Town
Adventure Boot Camp is looking for a mid-level marketing manager who is strategic and meticulously organised! Please only apply if you meet all the minimum requirements. Read more >>

Traffic and Production Manager - Johannesburg
You will be the backbone of the studio, expertly handling the trafficking and production management of all jobs from start to finish. Great opportunity for growth! Read more >>

Account Executive - Pretoria
Fully bilingual account executive to join Etiket. Be part of an extremely unique creative team. Client facing, well organised, able to engage in broader business dialogue with clients, no sales. Read more >>

Web Designer - Cape Town
Come work for the digital agency that goes beyond simple advertising. Our mix of online services and ex-Google expertise provide our clients with unrivaled return for their online spend. Read more >>

SEO Specialist - Cape Town
PriceCheck is looking for an SEO specialist with the ability to provide top level strategic thinking, vision and insights to drive big ideas and SEO initiatives with measurable results. Read more >>

Account Manager - Cape Town
We are seeking a dynamic digital account manager to support commercial directors with business strategy which includes managing our existing clients, developing a solid working relationship and seeking additional opportunities. Read more >>

Graphic Designer - Johannesburg
Urgent: Looking for a junior graphic designer to help design sleek and powerful activations using Illustrator, InDesign and Photoshop Read more >>

Personal Assistant - Pretoria
Creative Collective offers a creative, dynamic and fast paced environment. We are looking for a PA to provide support to the company; including office administration and assist with events and activation planning. Read more >>

Senior Designer - Cape Town
Oxford University Press currently seeks to appoint a suitably qualified and experienced senior designer. Applications close: 25 August 2014 Read more >>

Senior Brand Manager - Cape Town
Trust Vital with your future as their senior brand manager. Manage and maintain the full brand management portfolio by formulating, managing and implementing the strategic and annual marketing plans. Read more >>

Client Liaison and Sales Consultant - Stellenbosch
A vacancy exists for a suitably qualified and experienced client liaison and sales consultant at the University of Stellenbosch Business School. Read more >>

Social Media Expert - Cape Town
Searching for CPT's hungriest, most ambitious and talented social media expert for incredible opportunity to grow and be established as a global leader. Read more >>

Content Researcher - Cape Town
Western Cape Government: Department of the Premier currently seeks to appoint a suitably qualified and experienced content researcher (Ref. DOTP 87/2014). Applications close: 12 September 2014 at 16:00 Read more >>

Account Executive - Durban
Scan Display's Durban office has an opportunity for a young go-getter with high energy levels. Experience in the agency, exhibition and eventing environments will be advantageous. Read more >>

Marketing Operations Analyst - Johannesburg
Create/monitor processes ensuring best practice lead generation/campaign coordination management. Conduct complex data-analysis for lead-generation strategic decisions. Fast-paced environment managing multiple projects and huge growth opportunity Read more >>

Graphic Designer - Cape Town
An exciting and creative graphic designer position is available within the marketing department of American Swiss (TFG) Read more >>

Brand Research Lead - Johannesburg
Springleap is looking for a research lead with background in product development, copy and concept testing, focus groups and qualitative analysis. Must have entrepreneurial spirit. Read more >>



New events to diarise
Social media in the workplace - 12 Sep 2014 Various
Stop abuse of Facebook and other social media in the workplace. Join attorneys Chris Todd and Shelley Wilson on 12 September to understand these challenges in the workplace. Read more >>


Footnote Summit Kenya 2014 - 23 Sep 2014 Nairobi
Footnote Summit is Africa's largest digital publishing conference. It is a conference for publishers, corporates, content providers and suppliers to the publishing industry. Read more >>


Emerging Market Immersion Day
POPAI SA - 19 Sep 2014 to 3 Oct 2014 Cape Town

Social media morning workshop
Multidimensions - 23 Sep 2014 Cape Town

Social Selling Seminar: Attract New Clients Online
LinkedIncome - 25 Sep 2014 Johannesburg

Graphic and web design workshops
Multidimensions - 8 Oct 2014 to 27 Oct 2014 Cape Town

Website creation for average Joe
Multidimensions - 9 Oct 2014 to 13 Oct 2014 Cape Town

Illustrated infographics and animation workshop
Multidimensions - 14 Oct 2014 to 15 Oct 2014 Cape Town

Photo and Film Expo
30 Oct 2014 to 2 Nov 2014 Johannesburg

Winners Den: international business
cedric holdings - 28 Nov 2014 to 29 Nov 2014 Joburg

Upcoming events
Cape Homemakers Expo 2014 - 4 Sep 2014 to 7 Sep 2014 Cape Town
The Cape's trendiest home, décor and lifestyle exhibition, the Cape Homemakers Expo, will be taking place in the Mother City. Read more >>


Red & Yellow digital marketing course - 8 Sep 2014 to 15 Dec 2014 Countrywide
Red & YellowIn partnership with the University of Stellenbosch Business School the Red & Yellow School presents a distance-based, 10-week digital marketing course. Read more >>


Infinity achiever's workshop
Egugwini Investments cc - 1 Sep 2014 to 26 Sep 2014 Durban

The Writing Coach Course
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

The Grammar Skills Course (English 2nd Language)
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

Writing for the Web Course
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

Die Tydskrifjoernalistieke Kursus
SA WRITERS' COLLEGE - 2 Sep 2014 to 28 Oct 2014 Countrywide

Quotes
James Cash Penney
"I do not believe in excuses. I believe in hard work as the prime solvent of life's problems."
Bette Davis
"This has always been a motto of mine: Attempt the impossible in order to improve your work."
Paul Coffey
"Nobody's a natural. You work hard to get good and then work to get better. It's hard to stay on top."
Robert Half
"Hard work without talent is a shame, but talent without hard work is a tragedy."
Aristotle
"Pleasure in the job puts perfection in the work."

More quotes  Submit a Quote
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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
Malo 8 directs Doc Shebeleza DSTV ad
'Nepal' likes Chicken Licken
Inaugural Pioneer Nation festival in Braamfontein

Twitter
@BBCTech
Samsung phones to get Nokia maps http://t.co/6vAPwySBiO - Mon Sep 01
@socialmedia2day
7 Ways to Target the Right Facebook Fans - The main objective of all Facebook pages is to create fans' engagem... http://t.co/lmCGOKp2g7 - Mon Sep 01
@CreativeCT
Learn more about the #creative economy from this @UNESCO special report: http://t.co/mo5zeNucij - Mon Sep 01
@orangebusiness
#Bigdata could help transit systems auto-learn the most popular routes using real-time data http://t.co/xYn8YuvEXH http://t.co/RbeLHRfybD - Mon Sep 01
@richardbranson
There are many positives to social media, but it shouldn't replace spoken conversation http://t.co/2LESeTlfWO @ruokday @virginmobileaus - Mon Sep 01
@matthewbuckland
RT @memeburn: What Twitter analytics means for the murky world of social media influence: http://t.co/28JVAH7K4J by @MichAtagana http://t.... - Mon Sep 01
@RWW
Does reading on digital screens impact our comprehension? http://t.co/wc27dwReIk - Mon Sep 01
@guardiantech
20 best iPhone and iPad apps and games this week http://t.co/j2mhpO5zld - Mon Sep 01
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