Sid Peimer is the executive director of the Cape Chamber of Commerce and Industry. He is the author of 'The Clear Win - the strategies that work; the myths that don't' available on Amazon
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Current employment

Executive Director
Cape Chamber of Commerce and Industry -


Strategic thinking abilities, copy & writing skills, Creative and innovative, Keynote Speaker, Lecturing & Training


Year completed:1982
Education level:Diploma
Institution:Cape Technikon
Location:Cape Town, South Africa
Year completed:1985
Education level:Masters
Location:Cape Town, South Africa
Location:Cape Town, South Africa
Rules eat culture for breakfast

There's the saying that culture eats strategy for breakfast. Cute, but from my experience, totally incorrect...

By Sid Peimer 21 Oct 2019

How to get a 400% return - and it's not a pyramid scheme

It used to be that the only way you could get that kind of return, was to start a community of zealots and then get your followers to appreciate the privilege of investing in your cause for a hard-to-believe return...

By Sid Peimer 14 Mar 2019

Oh no, what have I done to outbound call centres?

Sid Peimer asks, "Why are cold callers still doing the same thing?" It just doesn't work any more. The call should go straight for the jugular which makes the caller seem more credible...

By Sid Peimer 8 Feb 2019

Why wait to build trust when you can generate it?

People buy from people they like and trust, all things being equal that is (but admittedly there comes a point where price saving compensates for lack of trust).

By Sid Peimer 22 Aug 2017

If Donald Trump wins, this is why

Although Clinton is leading at the polls, when it came to Brexit, the day before the referendum there was 48% 'stay' versus 46% 'leave'. And we know what happened there...

By Sid Peimer 25 Oct 2016

Six traps that will lose you market share

In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed - it can just change from one form to another. However...

By Sid Peimer 10 Mar 2015

Five beliefs about strategy execution that are just plain wrong

At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

By Sid Peimer 26 Feb 2015

How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015

[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015

Satisfied customers don't mean repeat business

We ask customers how satisfied they are, because we think that satisfaction means profitability and growth. That's not necessarily true...

By Sid Peimer 13 Jan 2015

Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015

How Social Proof affects our behaviour

Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group...

By Sid Peimer 5 Jan 2015

There's money in them thar ubiquitous connectivity

Certain instances aside, such as when you're driving with your spouse, it's nice to know how you're performing. Take the digital world, for instance...

By Sid Peimer 10 Dec 2014

The 10 reasons why strategy implementation fails

When it comes to strategic planning, the humorist Sam Levenson makes a keen observation: "Some people are so good at learning the tricks of the trade that they never get to learn the trade..."

By Sid Peimer 2 Dec 2014

Is your strategy dotty? Ten lessons that graphs can teach us

I like to keep things simple. What could be simpler than a dot? Put dots together and we get all sorts of shapes once we connect them...

By Sid Peimer 6 Oct 2014

The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

By Sid Peimer 30 Sep 2014

The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014

How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014

The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014

There's no such thing as a strategic plan

So what's your marketing plan, or for that matter, what's your marketing strategy?

By Sid Peimer 25 Aug 2014

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