9 Sep 2013

Marketing & Media South Africa

When good news... possibly ain't

If people like the SABC's Hlaudi Motsoeneng have their way, 70% of SABC news stories will be "positive". Do we really want to be fed news that has been selected on a "feel-good" basis? There are probably people who would be happy with that... and then wonder why the wheels have suddenly come off. Anton Harber looks at the battle between what he terms sunshine journalism and watchdog journalism.

I have a website, you have a website, they have a website, but as Helena Green writes, there's no point in getting your website up just so that you "have something up". Your first priority should be to first get your website content right!

Still on content, when does aggregation become aggravating? Moneyweb has made various allegations but Fin24 has refuted Moneyweb's plagiarism, copyright infringement allegations.

Let's face it, many, if not most annual reports are about as riveting as watching paint dry - which is a pity, because they are important documents that reveal the company's worth. Teresa Jenkins gives some hints of how to ensure your next annual report doesn't end up as a firelighter by crafting an engaging annual report.

The Bookmarks are closing soon - so get those entries in now!

Finally, we've announced our Bizcommunity winner of the Samsung tablet in the Times Creative Press Ad Challenge. Yes, it's time for Jo to take her tablet.

Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories

Sunshine and watchdog journalism battle it out
[Anton Harber] There is an important contestation in this country between two kinds of journalism. Gaining ground is the view that we should publish positive news. Read more >>
Get your website content right first!
[Helena Green] It is of no use to get your website built quickly, just so "You can have something up". Chances are, you will end up paying twice or three times over for your website once you venture into PPC and SEO marketing. Getting it done right first time will save you a lot of troubles. Read more >>

Creative Week Cape Town
News24 to sponsor Loeries Digital category
News24, exclusively represented by The SpaceStation, has come on board as the sponsor of the Loeries Digital and Interactive Communication Category, underlining the growing significance of the online environment in brand communication. Read more >>




Marketing
Hästens and Taj: The symbiotic partnership
[Lynn Giles] The adage "when the going gets tough, the tough gets going" can't be farther from the truth when in the middle of a recession. Read more >>




Advertising
Jo, it's time for your tablet
The lucky Bizcommunity.com winner in the Times Creative Press Ad Challenge is... Read more >>

New Hippo campaign encourages choice
A new ad campaign for the aggregator, hippo.co.za, launched recently. (video) Read more >>

About that alcohol advertising ban...
[Gaelyn Scott] Will it work? What impact will it have on sports sponsorships? In this article, however, the question is asked: Will such a ban be constitutional? Read more >>


Branding
Mxit Brand Index: 31 August 2013
The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 31 August 2013. Read more >>


Cinema
Khumba goes to Toronto Film Festival
Toronto International Film Festival welcomes North American debut of SA animated movie Khumba. Read more >>


CRM
Multi-channel call centres can improve debt collection rates
[Jed Hewson] South Africa has a mobile penetration of roughly 118% - which means that 50 million people are wielding close to 59 million cell phones. Yet despite the implementation of RICA, mobile churn (where users buy and discard SIM cards) is still increasing. Read more >>


CSI
Go big or go home for Casual Day this Friday
The Think Beyond team, Patrick Mashegwana and Khumo Moyane, whose aim is to inspire and provide leadership to young people, have joined Casual Day as ambassadors. Read more >>




Design
Rihanna and passing-off
[Gaelyn Scott] It's been well reported that Rihanna succeeded in her court case against the retail chain Topshop. Read more >>




Digital
The future of digital in Africa is limitless
[Liezl Roxin] Africa is a fusion of many cultures and no one archetype can define us. However, many African nations have similar needs in terms of social-economic development. Africa's digital revolution has arisen out of the common goal to ameliorate these issues and will be driven by social and commercial utility needs. (video) Read more >>



Register your new company up to 12 times faster online [Issued by PtyCompanyRegistration.co.za]

Education & Training
How to come across as a complete industry amateur
[Douglas Kruger] You're talented, skilled, experienced, savvy... You have it all, except one thing: The skill to put all this over to your client. (video) Read more >>


Events & Conferencing
MOST Awards: All the winners
The MediaShop, Johannesburg took top honours for the third consecutive year as the 2013 MOST Overall Media Agency of the Year, with SpaceStation scooping the MOST Overall Media Owner of the Year Award. Read more >>

Meet SA's top entrepreneurs
South Africa's top entrepreneurs were recognised on 4 September 2013, with the announcement of the winners of the 2013 Sanlam/Business Partners Entrepreneur of the Year competition. Read more >>


Exhibitions

Media

Mobile
Five metrics to assess the effectiveness of SMS marketing
[Emily Ryan & Jaco Coetzee] Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. Read more >>


Newspapers
Newspaper circulation is down but not out
[Mpumelelo Mkhabela] The global newspaper industry is under pressure and publishers need to be innovative. Read more >>


Online Media
Fin24 refutes Moneyweb plagiarism, copyright infringement allegations
Fin24 and 24.com have responded to Moneyweb's allegations by strongly denying the charges and said they look forward to the case establishing a precedent. Read more >>


PR & Communications

Production
Crafting engaging annual reports
[Teresa Jenkins] An annual report is part of the organisation's human talent recruitment programme and it needs flow, not structure, and it needs to be a 'good, attractive read'... Read more >>


Promotions
SAB World of Beer launches inaugural National Craft Brewers Championship
The SAB World of Beer has announced the launch of the inaugural South African National Craft Brewers Championship, a competition which aims to recognise the growing craft beer movement in the country and its contribution to the culture of beer in South Africa. Read more >>


Publishing
Not a closed book yet
South Africans are rapidly losing their taste for books. This is according to recent data, which shows a sharp decline in the sales of printed books; four major publishing houses confirmed that print book sales were waning. Read more >>


Radio
Snow unleashes digital flow
Capitalising on the unusual sight of snow recently dusting Table Mountain, the Primedia Broadcasting content producers team in Cape Town clicked into action. Read more >>


Recruitment
[BizCareers] Price yourself right and dress for success
[Juliette Attwell] Pricing yourself correctly is a very important skill and one that should be researched correctly, take a look at the below advice for more insight. Ever wondered what is appropriate to wear in an interview? There are no two ways about it; see the obvious answer below, use it. Read more >>


Research

Retail
E-commerce sites - mistakes to avoid
[Charles Mburugu] E-commerce has grown to become a very lucrative industry, with billions of dollars being generated annually through online sales. Unfortunately, not every e-commerce venture will end up being profitable. Read more >>


Sales

Sponsorship
MMA sponsors IMC conference
The Mobile Marketing Association of South Africa (MMA of SA) will sponsor the Integrated Marketing Communications (IMC) Conference being held on 9-10 September at Maslow Hotel, Sandton. Read more >>


TV
Fishy TV advert canned
A popular fish restaurant has been ordered to stop airing what has been deemed to be a racially offensive advert. Read more >>


International

Verizon plans USD25bn debt offering
NEW YORK CITY, USA: Verizon plans a record US$25bn debt offering as it gathers financing to buy Vodafone's stake in their Verizon Wireless joint venture. Verizon Communications is expected to launch the offering in the next week or two, the source said. Read more >>

US, British spy agencies crack Web encryption
WASHINGTON, USA: US and British intelligence agencies have cracked the encryption that secures a wide range of online communications including emails, banking transactions and phone conversations, according to newly leaked documents. Read more >>


More International


Partners

The Bookmarks Awards... get entries in now!
Come on guys; let's do things differently this year. Shock the committee by getting your Bookmarks entries in on time - 15 September 2013. Read more >>



Ornico new ad showcase

Television
Volkswagen Tiguan
South Africa
Coca Cola
Cape Town Fish Market
ABSA

Radio
Outsurance
Maxidor
Minolta
Eset Smart Security
Bridgestone



Government

SA exhibitors show off products at China's trade fair
XIAMEN, CHINA: The annual China International Fair for Investment and Trade (CIFIT) got underway on Sunday, 8 September, with South African exhibitors showing off their wares. Read more >>

Debut for Denel's new products in London
New global innovations in landward defence products manufactured by Denel will make their international debut at the DSEI defence exhibition in London this month. Read more >>


More Government news


Lifestyle

Great Expectations stage adaptation at Cinema Nouveau
[Daniel Dercksen] Tim Burton meets Charles Dickens on the big screen in Graham Maclaren's haunting stage adaptation of Great Expectations. Read more >>

Young talent shines in Waiting for Rain
[Eugene Yiga] Jazzart Dance Theatre, the award-winning non-profit dance company that created last year's moving Biko's Quest, celebrates its 40th anniversary with the restaging of Waiting for Rain. First produced to showcase the talents of 2009's graduating class, this production unites past and present, ancient and modern, all in Jazzart's signature style. Read more >>

Semi-acoustic SA tour for Seether
Seether will be returning to South Africa for a semi-acoustic tour in November, An Intimate Evening With Seether", and will be performing in Cape Town and Durban before headlining at the next Parklife Festival in Joburg. Read more >>

Harley-Davidson's new line-up for 2014
Harley-Davidson has revealed a 2014 motorcycle line that includes seven Touring, Trike and Custom Vehicle Operations (CVO) models. Read more >>


New accounts


Manley Communications signs SA Brandy Foundation - more info
Maroela Media appoints Big Life Media - more info



People on the move


Steven Taylor joins The Taxi online radio - more info
John Beale joins MEC as MD in Cape Town - more info
The Observatory International SA appoints Reinher Behrens - more info



Jobs offered

Graphic/Web Designer - Cape Town
Lima Bean is looking for a talented graphic designer to join the Cape Town team. The primary purpose of the job will be to design world class web interfaces. Read more >>


Head of Digital Marketing - Cape Town
Looking for a digital marketer with strong branding and marketing skills to head up digital marketing at a Cape Town based education company. Read more >>


Digital Designer - Johannesburg
Senior digital designer opportunity in growing digital agency. Read more >>


Creative Director - Johannesburg
NXT\ Digital Innovation is looking for a creative director to join our multi-award winning full service digital integrated agency. We require industry/agency experience with a successful track record. Read more >>


Recruiter - Johannesburg - Sandton
A junior recruiter is required in our Johannesburg office to work in the media, PR and communications portfolio. Minimum five years working experience in any of these fields or similar. Read more >>


Recruiter - Cape Town - Cape Town
Senior recruiter required in our Cape Town office to work in the advertising and communications portfolio. Must be sales-focused, target-driven, detail-oriented, articulate and have good writing skills. Read more >>


Production Manager - Johannesburg
Print production manager opportunity at growing TTL agency based in Rosebank. Read more >>


Business Unit Head/Senior Strategist - Johannesburg
Business unit head/senior strategist local and international media strategies, chairing of client reviews and media presentations, monitoring and communication of industry trends and insights. Attendance at selected seminars/courses. Read more >>


Internal Advertising Sales Rep - Cape Town
Cape Town based company, specialising in B2B printed and digital publications. We are looking for dynamic individuals who easily adapt and are able to think on their feet. Read more >>

PR Senior Account Executive - Johannesburg
Kaelo Engage seeks a senior account executive to support a larger team. The role includes writing, content creation, social media channel and community management, events, media relations and stakeholder engagement. Read more >>

Mid Sales Representative/Account Manager - Johannesburg - Sandton
Are you a creative, enthusiastic and passionate salesperson? Are you looking to sell some of the most unique and revolutionary products on the market? Read more >>

Writer/Content Creator - Social Media Communicator - Cape Town
MobiMedia seeks a creative social media junkie to join our team in Cape Town. Impeccable English and good understanding of social media landscape required. Quick wit, sense of humour essential! Read more >>

Mid Level Media Relations/PR Specialist - Cape Town
Mid to senior media relations or PR specialist to join the content marketing team at one of Cape Town's most vibrant digital agencies. Read more >>

Junior Graphic Designer - Johannesburg
Graduate and junior designers wanted to join our app development company producing magazine apps for some of SA's most well known magazines and printed titles. Requirements: InDesign and a passion for design. Read more >>

Receptionist/Girl Friday - Illovo - Sandton
Busy image library seeks receptionist to answer switchboard and manage front desk. Duties include coordinating driver' schedule, general office admin and administrative tasks for the sales team. Read more >>

Business Development Assistant - Johannesburg
We are looking for a BDA to join our Johannesburg office. The sales assistant should be looking to grow in leaps and bounds with a fabulous company. Read more >>

Post Production Producer - Cape Town
An exciting position is available for an experienced post production producer to join Searle Street post in Woodstock, Cape Town. Read more >>

Marketing and Editorial Manager - Northriding/Fourways
International publisher, Fleet Street Publications is looking for an experienced direct marketing manager, who also enjoys writing, editing, research and product development, to join its business publishing division. Read more >>

PR Account Executive - Meyersdal - Alberton
Multi-award winning agency, NGAGE, is looking for an experienced, hardworking and creative PR account executive to join its team and manage a portfolio of industrial clients. Read more >>

Manager - Ex-Gratia - Cape Town
Headquartered in Cape Town, Metropolitan Health is a dynamic, electronically advanced company, specialising in healthcare and wellness solutions. We currently seek suitably qualified individuals for the following career opportunity. Read more >>

Group Digital Media Manager - Stellenbosch
Distell Ltd, a leading producer of wines, spirits, ciders and flavoured alcoholic beverages of high quality, invites applications for a group digital media manager, in Stellenbosch. Read more >>

Global Marketing Manager - Hunter's - Stellenbosch
Distell Ltd has an opportunity in Stellenbosch for an experienced and qualified global marketing manager to develop, manage, grow and sustain their Hunter's brand globally. Read more >>

Junior Category Manager - Kuils River
Trust Vital with your future as their junior category manager. Click here for more details on this position and to apply. Read more >>

Junior SEO Trainee - Kyalami
Are you interested in the world of Google and digital marketing? Do you have copywriting experience? WSI is looking for an ambitious SEO trainee with a flair for copywriting. Read more >>

Account Co-ordinator - Marlboro - Sandton
Rocket Creative Design & Display require an exuberant and ultra capable account co-ordinator to join its crew to improve client service. Position available immediately on trial contract until 15 December. Read more >>

Office Assistant - Johannesburg
Rain Productions requires your skills as an office assistant to assist the director and marketing manager at their head office in Kya Sands Johannesburg. Read more >>

Copywriter - Cape Town (Based on experience)
Digital Coordinator - Cape Town



New events to diarise

Contagious Content Master Class - 19 Sep 2013 North Riding
ZASocial Media Academy is proud to present the Content Strategy Master Class. A course implemented to train prospects about mastering content creation, content strategies and the best practices. Read more >>

Facebook Advertising Master Class - 26 Sep 2013 North Riding
For all advertisers with a preoccupation for online advertising and all things digital, on how to leverage Facebook Ads to achieve their bottom line. Read more >>

The Nedbank Digital Edge Live - 3 Oct 2013 Johannesburg
The Digital Edge Live is a highly regarded thought leadership event and a must attend forum for marketing, advertising and communications professionals. Read more >>

Inbound Marketing Master Class - 3 Oct 2013 North Riding
In this course our inbound marketing manager will dive deep into the inbound marketing methodology and the success factors. Read more >>

Social Media Analytics Master Class - 4 Oct 2013 North Riding
ZASocial Media Academy invites you to join us for a social media analytics packed morning, where our social media analyst will take you through an intriguing social media audit. Read more >>

Web and graphic design training
Multidimensions - 10 Sep 2013 to 27 Sep 2013 Cape Town
SEO Strategy
AAA School of Advertising - 10 Sep 2013 to 21 Nov 2013 Cape Town
Strategic brand leadership
Vega School of Brand Leadership - 10 Sep 2013 to 31 Oct 2013 Randburg
Media Law
Institute for the Advancement of Journalism - 11 Sep 2013 Johannesburg
Media Ethics
Institute for the Advancement of Journalism - 12 Sep 2013 Johannesburg
Technology Day in Pietermaritzburg
Oracle Systems - 12 Sep 2013 Pietermaritzburg
Key Tech & Marketing Trends 2014
DUO Marketing - 12 Sep 2013 Cape Town
Adobe CS5/6 Online Instructor Led Training
2B Studio - 16 Sep 2013 to 25 Oct 2013 Cape Town,Johannesburg
Advanced Organisational Communication
Quo Vadis Communications - 17 Sep 2013 to 19 Sep 2013 Johannesburg
Event styling workshops
Event Workshop - 18 Sep 2013 Cape Town




Upcoming events

Public relations management
ProVox Centre for Public Relations & Communication - 9 Sep 2013 to 16 Nov 2013 Johannesburg
Introduction to desktop publishing and design
Vega School of Brand Leadership - 9 Sep 2013 to 4 Dec 2013 Cape Town
Brand and marketing management
Vega School of Brand Leadership - 9 Sep 2013 to 30 Oct 2013 Cape Town
Introduction to Desktop Publishing
Vega School of Brand Leaadership - 9 Sep 2013 to 27 Nov 2013 Pretoria
UCT Foundations of Screenwriting short course
GetSmarter - 9 Sep 2013 Countrywide
SSISA Foundations of Nutrition short course
GetSmarter - 9 Sep 2013 Countrywide
UCT Digital Animation (2D) short course
GetSmarter - 9 Sep 2013 Countrywide


Quotes

Robert Byrne
"The purpose of life is a life of purpose. (via Quotes Everlasting)"

Edward Everett Hale
"The making of friends who are real friends, is the best token we have of a man's success in life. (via Brainy Quote)"

Nikos Kazantzakis
"By believing passionately in something that does not yet exist, we create it. (via Quotes Everlasting)"

William Arthur Ward
"The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. (via Brainy Quote)"

Edgar Allan Poe
"Those who dream by day are cognizant of many things which escape those who dream only by night. (via Good Reads)"




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Latest showcases

Printing of Fridge Magnets, License Disk Holders and Country Flags
We designed and printed numerous items for the client for export. The client was so happy that she...
[Audrey De Jongh]
More showcases...
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