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Flora campaign advert: Lowe SA issues statement
As the newly appointed CEO of Lowe SA, Adelle Wapnick has issued a statement concerning the recent Flora print advertisement that has made headlines.
"We acknowledge the pain that the advert has caused and are deeply regretful of this. The advert does not in any way reflect the views of Lowe SA and does not form part of our value system - we are an organically diverse company.
"We are working with the client on appropriate remedies.
"We apologise profusely to all those who have been offended."
