Marketing industry | Bizcommunity

Marketing industry | Bizcommunity

News

The class graduated in July in Cape Town. Source: Supplied.

Social Media

8 rising SA creators graduate from Dentsu School of Influence

1 day

Marketing

Last call to nominate outstanding African marketing talents for AMC Awards

28 Jul 2025

Why trust and human instinct remain marketers’ most valuable assets

Media

Why trust and human instinct remain marketers’ most valuable assets

Dewald van Niekerk, Issued by Mediamark 10 Jul 2025

Strategy versus execution: What sets exceptional sports marketing agencies apart?

Sponsorship

Strategy versus execution: What sets exceptional sports marketing agencies apart?

Tracy Bredin, Issued by Playmakers Sponsorship and Marketing 1 Jul 2025

IAB Education Council Front Row commences 2025 nominations for top young talent

IAB Bookmarks Awards

IAB Education Council Front Row commences 2025 nominations for top young talent

Issued by IAB South Africa 1 Jul 2025

Creating space to grow: Building an industry that nurtures its own

Advertising

Creating space to grow: Building an industry that nurtures its own

Sarah Dexter, Issued by Association for Communication and Advertising 27 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Source: © 123rf Chris Borain, executive director, IAB South Africa looks at what it take to move the digital industry forward to just keep up but to lead

IAB Bookmarks Awards

#Bookmarks2025: Embracing the challenges of the digital marketing landscape

Chris Borain 5 Jun 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

Africa Month

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

Finalists announced for the 2025 Marketing Achievement Awards' Marketer of the Year

Marketing

Finalists announced for the 2025 Marketing Achievement Awards' Marketer of the Year

Issued by Marketing Achievement Awards 26 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Fuelling the future: Publicis Groupe Africa welcomes new Le Cubs

Education

Fuelling the future: Publicis Groupe Africa welcomes new Le Cubs

Issued by Publicis Groupe Africa 3 Apr 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

AI in Advertising forum: Industry urged to understand, apply, and act

AI in Advertising

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Jay Badza has passed away.

Marketing & Media

Orchard on 25 founder Jay Badza passes away at 38

Karabo Ledwaba 10 Mar 2025

Dentsu School of Influence announces 2025 cohort

Education

Dentsu School of Influence announces 2025 cohort

Issued by Dentsu 6 Mar 2025

Is public relations one of the most in-demand careers of 2025?

PR & Communications

Is public relations one of the most in-demand careers of 2025?

Adam Hunter, Issued by Hook, Line & Sinker 3 Mar 2025

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Advertising

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Issued by Association for Communication and Advertising 19 Feb 2025

The IAB South Africa Bookmark Awards 2025 entries are officially open (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: Showcase your digital brilliance as entries open

11 Feb 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

New Media shines on the global stage

Marketing

New Media shines on the global stage

Issued by Media24 3 Feb 2025

Penquin celebrates a landmark year of growth and success in 2024

Advertising

Penquin celebrates a landmark year of growth and success in 2024

Issued by Penquin 27 Dec 2024

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

PR & Communications

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

Issued by Penquin 17 Dec 2024

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Get industry-ready with AAA’s fully-online BA Honours in Digital Marketing degree

Education

Get industry-ready with AAA’s fully-online BA Honours in Digital Marketing degree

Issued by AAA School of Advertising 8 Jan 2025

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

IAB South Africa announces 2025 Bookmark Awards season and new jury president

IAB Bookmarks Awards

IAB South Africa announces 2025 Bookmark Awards season and new jury president

Issued by IAB South Africa 9 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Marketing

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Issued by YOUKNOW Technologies 3 Dec 2024

The African continent has five jury members represented on the Gerety Awards Grand Jury for 2025 - two from SA, and one each from Nigeria, Kenya and the Côte D'Ivoire (Image supplied)

Advertising

5 Gerety Awards Grand Jury members for 2025 from the African continent

3 Dec 2024

Magna Carta takes top honours at prestigious AdFocus Awards 2024

PR & Communications

Magna Carta takes top honours at prestigious AdFocus Awards 2024

Issued by TBWA 2 Dec 2024

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Direct Marketing

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Issued by DMASA 26 Nov 2024

Penquin celebrates big wins at the 2024 Assegai Awards

Direct Marketing

Penquin celebrates big wins at the 2024 Assegai Awards

Issued by Penquin 22 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

Rogerwilco achieves B Corp certification

CRM, CX, UX

Rogerwilco achieves B Corp certification

Issued by Rogerwilco 21 Oct 2024

Assegai Awards 2024 finalists announced

Marketing

Assegai Awards 2024 finalists announced

Issued by DMASA 8 Oct 2024

Leap by Provantage: Transforming sustainability across Africa

ESG

Leap by Provantage: Transforming sustainability across Africa

Issued by Provantage 8 Oct 2024

Open Chair, with Nedbank, presents Friends in High Places at Loeries Creative Week

DEI

Open Chair, with Nedbank, presents Friends in High Places at Loeries Creative Week

7 Oct 2024

Red Star SA, Heed, and Rook Digital win big for Heineken Beverages with innovative campaigns

Digital

Red Star SA, Heed, and Rook Digital win big for Heineken Beverages with innovative campaigns

Issued by Dentsu 4 Oct 2024

Hoorah shines at the New Generation Awards in Johannesburg

Digital

Hoorah shines at the New Generation Awards in Johannesburg

Issued by Hoorah Digital 4 Oct 2024

Matthew Bull, founder, SoloUnion and chief creative adviser for AB InBev and Kraft Heinz (Image supplied)

IMC Conference

#NedbankIMC2024: Matthew Bull – It's time for the world to laugh again

Danette Breitenbach 3 Oct 2024

Source: © LinkedIn Mike Wright, a Red & Yellow marketing student

IMC Conference

#NedbankIMC2024: Mike Wright – Making the right cut, lessons from butchery for marketing

Danette Breitenbach 3 Oct 2024