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How to communicate and do business with government: DTIC focus
How to communicate and do business with government: DTIC focusArticle

Before you're able to take the plunge into international markets, you'll need to work with the government to ensure your product is ready and your paperwork is compliant...

Jessie Taylor, Issued by Topco Media 1 Apr 2021

New kidz in the team
New kidz in the teamArticle

Nalesa Media is proud to announce the two new kidz in the team...

Issued by Nalesa Media 16 Mar 2021

The post-Amps landscape: play it as it lies
The post-Amps landscape: play it as it liesArticle

Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions...

Issued by Ebony+Ivory 20 Jan 2021

Let's not abandon the fundamentals of traditional marketing
Let's not abandon the fundamentals of traditional marketingArticle

I am sure that many of you are exhausted of hearing about 2020 and moving forward, but we cannot move forward without looking back...

Percy Shangase 18 Jan 2021

Image source: .
The rise of the digital planet tells a new storyArticle

Yaw Dwomoh, CEO of Idea Hive, writes businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve...

Yaw Dwomoh 7 Oct 2020

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Brands need to relook the value of researchArticle

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that stronger marketing tactics backed by effective, and relevant research will inform the direction brands ought to take during these uncertain times...

Percy Shangase 2 Sep 2020

#WomensMonth: Taryn Gill's vision to build a household name in African haircare
#WomensMonth: Taryn Gill's vision to build a household name in African haircareArticle

Taryn Gill left behind an established career in marketing to launch a haircare brand with products formulated for curly and coily hair textures...

Lauren Hartzenberg 27 Aug 2020

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Death of the dinosaurs... in the research worldArticle

Mike Broom, CEO at infoQuest (formerly PSA) writes that an unforeseen consequence of the pandemic for the marketing industry has been the welcome slaying of some of the surviving dinosaurs in the research world...

mike broom 4 Aug 2020

Kevin Kruger
Path to business success: Swift agility and innovation in Covid-19Article

Bill Gates rightly stated that "success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent." This is no truer than in today's world of business un-usual...

Kevin Kruger, Issued by BMi Research 20 May 2020

The time for marketing leadership
The time for marketing leadershipArticle

A thought leadership article by Brenda Koornneef on the importance of the right and urgent marketing strategy and innovative actions that South African marketers need to drive....

Brenda Koornneef, Issued by Downtown Creative Agency 5 May 2020

What are people looking forward to most, post-pandemic?
What are people looking forward to most, post-pandemic?Article

From booking haircuts and beauty treatments to enjoying live music and events, social media analysis shows what people are most looking forward to doing after Covid-19 lockdown...

Andrew Nelson, Issued by Kantar 21 Apr 2020

Jenni-Ruth Coggin joins BMi Research as key account manager
Jenni-Ruth Coggin joins BMi Research as key account managerArticle

BMi Research, a valued insights partner to blue chip companies, has appointed Jenni-Ruth Coggin as a key account manager...

Issued by BMi Research 4 Feb 2020

Leadership changes at Audi South Africa
Leadership changes at Audi South AfricaArticle

Audi South Africa has announced changes within its local management team...

16 Jan 2020

10 questions to ask the marketing director
10 questions to ask the marketing directorArticle

Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...

mike broom 3 Dec 2019

PRC, BRC and Kantar TNS agree to cease production of the Establishment Survey
PRC, BRC and Kantar TNS agree to cease production of the Establishment SurveyArticle

The PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019...

20 Nov 2019

Josephine Buys and Peter Langschmidt of the PRC at Cape Town's Inner City Ideas Cartel on 19 November 2019. Image: Leigh Andrews
The PRC on why the future of data is fusionArticle

Get ready for a wealth of acronyms! The newly refreshed Publisher Research Council (PRC) showcased the power of the PAMS Brands and People, Products and Platforms (PPP) fused data, providing a teaser of insights on consumer media habits and preferences, media usage throughout the day on different devices and usage of different media at the same time. Here's what you missed...

Leigh Andrews 19 Nov 2019

Image credit: Edvin Johansson on Unsplash.
Out of focusArticle

Focus groups, group discussions, qualitative research are an ongoing scourge of marketing and the lazy marketer's crutch for obtaining so-called marketing 'insights'...

Butch Rice 12 Nov 2019

Sechaba Motsieloa. Image supplied.
Masa announces leadership changesArticle

Masa announced several leadership changes and detailed important contributions to the marketing profession and industry at its recent thirteenth Annual General Meeting...

29 Oct 2019

Energy planning can support the success of young businesses
Energy planning can support the success of young businessesArticle

Energy management is vital, even at times when there is no national energy supply crisis - and the small business sector is not helpless in terms of effecting changes that benefit themselves as well as their customers...

Lia Labuschagne, Issued by SAICA 19 Aug 2019

Standards and tenacity - key towards developing pride in accounting departments
Standards and tenacity - key towards developing pride in accounting departmentsArticle

Some think of training programmes as expensive, hard to plan and difficult to execute efficiently on a long-term basis. However, its importance is undeniable, especially in growing economies with large backlogs of highly skilled people...

Lia Labuschagne, Issued by SAICA 19 Aug 2019

SMME funding - The practical answers
SMME funding - The practical answersArticle

Annie McWalter, CEO of SAICA Enterprise Development, comments on some of the ways in which SAICA has mobilised the chartered accountancy profession to addresses some tough issues hampering sustainable SMME development...

Lia Labuschagne, Issued by SAICA 30 Jul 2019

Photo by rawpixel.com from .
Turning big data into even bigger storiesArticle

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

Kamo Mogashoa 18 Jun 2019

Maps to start collecting consumer insights from July 2019
Maps to start collecting consumer insights from July 2019Article

The Marketing Association of South Africa (Masa) and the Marketing Research Foundation (MRF) have announced that Maps, the products and brands replacement survey for Amps, will officially start collecting consumer insights from July 2019...

15 May 2019

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?Article

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

mike broom 7 Jan 2019

Study shows people and organisations don't fully trust anyone with their online data
Study shows people and organisations don't fully trust anyone with their online dataArticle

From cybercriminals to their own government, employers and even family, people worry about who could access their online life...

12 Nov 2018

Martina Biene, new head of the Volkswagen SA brand
Martina Biene, new head of the Volkswagen SA brandArticle

Martina Biene has been appointed the new head of the Volkswagen brand in South Africa, effective 1 October 2018...

1 Oct 2018

#FairnessFirst: Females, here's how to future-proof your career...
#FairnessFirst: Females, here's how to future-proof your career...Article

In light of the annual WEF Gender Gap Report, Ayanda Seboni, group executive of brand, marketing and communications at PPS, shares ways for females to stay relevant and effectively future-proof their careers...

Leigh Andrews 21 Sep 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow
Nielsen Smartstore: Keeping up with shoppers today and tomorrowArticle

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

Danette Breitenbach 29 Aug 2018

Consumer research in Zimbabwe expanded
Consumer research in Zimbabwe expandedArticle

The Zimbabwe Advertising Research Foundation intends to revamp the Zimbabwe All Media Product Survey, the largest research into the Zimbabwean consumer...

23 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!Article

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

mike broom 13 Jul 2018

The real BMi Research
The real BMi ResearchArticle

Legal proceedings are still continuing between BMi Research (Pty) Ltd and Business Monitor International, which rebranded its global operation to BMI Research in March 2015...

Issued by BMi Research 19 Jun 2018

New Maps research to commence
New Maps research to commenceArticle

The new Maps research will commence at the start of July. The research will fill the products and brands research void left by the demise of Amps...

21 May 2018

Margaret Constantaras is an independent consultant within the marketing research industry.
Fast food and quick service restaurant (QSRs) sector largest in franchise industryArticle

Research conducted by the Franchise Association of South Africa in 2017 shows that the fast food and quick service restaurant (QSRs) sector is the largest sector in the franchise industry...

3 May 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big dataArticle

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

mike broom 6 Apr 2018

AKZ © –
Columinate on non-conscious insights as the measure of tomorrowArticle

On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions...

Leigh Andrews 15 Mar 2018

Free happiness
Free happinessArticle

Did you know that the United Nations declared 20 March as International Happiness Day? Are you doing something special? Is your company doing something special?...

Erik Du Plessis, Issued by Kantar 14 Mar 2018

Plus94 Research announced as intended provider of new Maps research
Plus94 Research announced as intended provider of new Maps researchArticle

MA(SA) CEO and MRF director Greg Garden has announced that Plus94 Research has been chosen as intended provider of the new Maps research...

17 Nov 2017

Spectral © –
Revised Amps dataArticle

About two years after the demise of Amps (et al), the Marketing Research Foundation (MRF) has announced the release of an update to the 2015 Amps, data using 2016 population statistics...

Chris Brewer 9 Oct 2017

MRF announces release of updated Amps 2016
MRF announces release of updated Amps 2016Article

The MRF has announced the release of an update to the Amps 2015 database using the 2016 SA population statistics...

5 Oct 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wastefulArticle

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

Juanita Pienaar 5 Sep 2017

Roman Fedin ©
Free update to Amps 2015 database out nowArticle

Pending the release of the replacement for Amps - to be called Maps - available from mid-2018, the new Marketing Research Foundation (MRF) has released an update to the Amps 2015 database...

5 Sep 2017

MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA AwardsArticle

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

Juanita Pienaar 16 Aug 2017

Final Amps updates in September, Maps in mid-2018
Final Amps updates in September, Maps in mid-2018Article

The Marketing Research Foundation Final Amps Update will be published in September and the new Maps will be available from mid-2018...

3 Aug 2017

Team Columinate.
“Who said surveys should be boring?” - Elna Pretorius of ColuminateArticle

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA...

Leigh Andrews 13 Jul 2017

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