Conversions | Bizcommunity

Conversions | Bizcommunity

News

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

Social Media

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Marketing

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Fredine Swigelaar, Issued by Matte BLK 18 Dec 2025

7 Business trends your SME can leverage in 2026

SMEs

7 Business trends your SME can leverage in 2026

Issued by Domains.co.za 12 Dec 2025

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Pendoring

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Issued by Machine_ 11 Dec 2025

Why the smart money in 2026 is on digital radio streaming

Radio & Audio

Why the smart money in 2026 is on digital radio streaming

Andy Iverson, Issued by Algoa FM 9 Dec 2025

Pareto and Divercity break ground on major Menlyn residential development

Mixed-Use Property

Pareto and Divercity break ground on major Menlyn residential development

Issued by Catchwords 8 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

3 ways e-tailers can improve checkout conversion

E-commerce

3 ways e-tailers can improve checkout conversion

27 Nov 2025

Branding

Adobe bets $1.9bn on brand visibility, acquiring Semrush

25 Nov 2025

Winning logistics strategies for Black Friday 2025

Supply Chain

Winning logistics strategies for Black Friday 2025

Lebo Letsoalo 19 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Retail Marketing

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Issued by Hellopeter 12 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Connected media: The next frontier in South African media planning

Media

Connected media: The next frontier in South African media planning

Issued by Advertising Media Forum 4 Nov 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Computer Mania’s Shopify migration: Building a scalable e-commerce future

E-commerce

Computer Mania’s Shopify migration: Building a scalable e-commerce future

Issued by Realm Digital 3 Oct 2025

Property

IFC and TUHF join forces for sustainable urban transformation in South Africa

17 Sep 2025

What’s new with Local Pages

Digital

What’s new with Local Pages

Issued by Social Places 11 Sep 2025

Image source: Panithan Fakseemuang –

Remuneration & Payroll

Untangling Africa's payroll puzzle: A new era in efficient management

Anton van Heerden 19 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Retailers should embrace the rise of digital payment methods

Banking & Finance

Retailers should embrace the rise of digital payment methods

Inge Oosthuizen 6 Aug 2025

Pick n Pay reports 4.3% rise in turnover

Retailers

Pick n Pay reports 4.3% rise in turnover

Sfundo Parakozov 5 Aug 2025

Messy metrics to meaningful insights: The power of a GA4 audit

Marketing

Messy metrics to meaningful insights: The power of a GA4 audit

Issued by Dentsu 31 Jul 2025

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Direct Marketing

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Issued by Everlytic 30 Jul 2025

10 strategic tips brands should consider before working with influencers

Digital

10 strategic tips brands should consider before working with influencers

Issued by Penquin 23 Jun 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

AI is transforming retail experiences in SA

Technology

AI is transforming retail experiences in SA

Catherine Lückhoff 10 Jul 2025

Unifying customer data is key to winning digital consumers

CRM

Unifying customer data is key to winning digital consumers

Kunal Badiani 7 Jul 2025

Infrastructure & Utilities

Extortionists “hell-bent” on derailing MyCiTi bus project, says City of Cape Town

Sandiso Phaliso 4 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

Office Property

From desks to homes: how residential conversions are tackling office oversupply

John Loos 3 Jul 2025

Win the e-commerce race with convenience

E-commerce

Win the e-commerce race with convenience

Gregory Saffy 1 Jul 2025

Marriott to add over 50 new properties in Africa by 2027

Hospitality

Marriott to add over 50 new properties in Africa by 2027

25 Jun 2025

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

Africa’s hospitality boom: Are we building fast enough?

Hospitality

Africa’s hospitality boom: Are we building fast enough?

Robin Fredericks 24 Jun 2025

Radisson’s Ramsay Rankoussi on hotel growth trends and Africa’s rising cities

Hospitality

Radisson’s Ramsay Rankoussi on hotel growth trends and Africa’s rising cities

Robin Fredericks 24 Jun 2025

Source: Supplied.

Retail & Hospitality Property

Ritz Hotel changes hands: Sea Point's modular marvel set for revival

Katja Hamilton 23 Jun 2025

Outperform your competitors without outspending them

Digital

Outperform your competitors without outspending them

Issued by Location Bank 20 Jun 2025

Insights-driven marketing: Reshaping consumer market research

Research

Insights-driven marketing: Reshaping consumer market research

Issued by BMi Research 12 Jun 2025

Source: Supplied. Cornelius Coetzee, country director for Verto South Africa.

Finance

#AfricaMonth: Inside Verto's strategy to streamline African trade with a 2030 vision

Katja Hamilton 27 May 2025