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Google Analytics is still a powerful tool in these AI dominated times.
ICT
Google gives Universal Analytics shutdown 1 July deadline

Lindsey Schutters 3 Apr 2024

Source:
Marketing & Media
20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

Source:
Marketing & Media
Influencer marketing: A symbiotic relationship for brands and influencers

Melusi Makhoba 4 Mar 2024

Source:
Marketing & Media
Transforming marketing strategies through actionable KPIs

Juan Venter 29 Feb 2024

Source:
Marketing & Media
Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
Marketing & Media
Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Radisson expands in Middle East, Africa after record year
Tourism & Travel
Radisson expands in Middle East, Africa after record year

14 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight
Marketing & Media
Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa
Marketing & Media
Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies
Marketing & Media
#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Dean Kriel
Marketing & Media
#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

Source: Silvio Kutic, chief executive officer at Infobip.
ICT
Infobip launches AI Hub in collaboration with Microsoft

27 Dec 2023

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing
Marketing & Media
More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption
Marketing & Media
The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX
Marketing & Media
Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

The psychology of reviews on Black Friday: What shoppers look for
Retail
The psychology of reviews on Black Friday: What shoppers look for

Issued by Hellopeter 23 Nov 2023

Social media: the catalyst behind the surge in Black Friday craze
Marketing & Media
Social media: the catalyst behind the surge in Black Friday craze

Sunil Sewpersadh, Issued by Yashtech Consulting 22 Nov 2023

Bluegrass successfully transforms Kenya Airways website
Marketing & Media
Bluegrass successfully transforms Kenya Airways website

Issued by Bluegrass Digital 22 Nov 2023

Data driven creative - when marketing is indistinguishable from magic
Marketing & Media
Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI
Retail
Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Celebrating success: Brand Influence strikes Gold at Shop! Awards debut
Marketing & Media
Celebrating success: Brand Influence strikes Gold at Shop! Awards debut

Issued by Brand Influence 7 Nov 2023

Mobile commerce: the next frontier for local small businesses
Entrepreneurship
Mobile commerce: the next frontier for local small businesses

Issued by Business Partners Limited 3 Nov 2023

Festive season frenzy: How to activate brand awareness this Black Friday and beyond
Marketing & Media
Festive season frenzy: How to activate brand awareness this Black Friday and beyond

Issued by Tradeway 1 Nov 2023

Source: Supplied.
Property
Octodec Investments reports strong financial results

1 Nov 2023

Source: © 123rf Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa, gives 5 ways brands can seize the advantage of digital communities this festive season
Marketing & Media
5 ways brands can seize the advantage of digital communities this festive season

Greg Bailie 26 Oct 2023

Website.Design: The intersection of art and science in the digital world
ICT
Website.Design: The intersection of art and science in the digital world

Anthony Lucas, Issued by Anthony Lucas Press 24 Oct 2023

The crucial role of non-biased measurement in the media advertising industry
Marketing & Media
The crucial role of non-biased measurement in the media advertising industry

Issued by Advertising Media Forum 19 Oct 2023

8 business lessons from the Springboks
HR & Management
8 business lessons from the Springboks

Tara Turkington 17 Oct 2023

Isaac Akanni, customer growth manager for Africa at Infobip Nigeria
Retail
A guide to mastering customer touchpoints for retail success

Isaac Akanni 13 Oct 2023

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study
Marketing & Media
Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Issued by Ogilvy South Africa 3 Oct 2023

The power of 1st party data in omnichannel strategy and measurement
Marketing & Media
The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Issued by Vicinity Media 28 Sep 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond
Marketing & Media
Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Billboards give digital wings
Marketing & Media
Billboards give digital wings

Issued by Mamela Media 22 Sep 2023

Machine_ helps Sanlam Rewards secure Commendation at 2023 SA Loyalty Awards
Marketing & Media
Machine_ helps Sanlam Rewards secure Commendation at 2023 SA Loyalty Awards

Issued by Machine_ 21 Sep 2023

Programmatic Digital Out-of-Home
Marketing & Media
Programmatic Digital Out-of-Home

Issued by Mark1 7 Jun 2022

It's the end of the world as we know it...
Marketing & Media
It's the end of the world as we know it...

Issued by Yashtech Consulting 22 Aug 2023

Delivering performance-based marketing
Marketing & Media
Delivering performance-based marketing

Issued by Ebony+Ivory 18 Aug 2023

The 5 keys to stokvel advertising success
Marketing & Media
The 5 keys to stokvel advertising success

Issued by MegaVision Media 8 Aug 2023

Source: © Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice
Marketing & Media
#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trend

Erin Deetlefs 8 Aug 2023

Rocketmailer launches new website for its bulk email marketing and multi-channel messaging platform
Marketing & Media
Rocketmailer launches new website for its bulk email marketing and multi-channel messaging platform

Issued by Rocketseed 3 Aug 2023

Yashtech's Digital Marketing Bootcamp: A resounding success with new dates announced!
Marketing & Media
Yashtech's Digital Marketing Bootcamp: A resounding success with new dates announced!

Issued by Yashtech Consulting 31 Jul 2023

Transforming likes to sales: Mastering the 6-step influencer marketing strategy
Marketing & Media
Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Kopano Shimange, Issued by Humanz 14 Jul 2023

Take control of your future with our step-by-step digital marketing training
Marketing & Media
Take control of your future with our step-by-step digital marketing training

Issued by Yashtech Consulting 10 Jul 2023

Source: Supplied. Adrien Kotzé, manager: operational resilience and ESG oversight at Capitec.
Finance
Join the Green Revolution: Capitec's sustainable banking initiatives

Adrien Kotzé 6 Jul 2023

Pick n Pay's 56th birthday celebration with Roblox a game-changer for local Robloxians
Retail
Pick n Pay's 56th birthday celebration with Roblox a game-changer for local Robloxians

22 Jun 2023

Source:
Marketing & Media
4 burning questions clients ask about digital campaigns

Natascha Torres 20 Jun 2023

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