Conversions | Bizcommunity

Conversions | Bizcommunity

News

Retail media has a measurement problem and standardisation is the solution

Retail Marketing

Retail media has a measurement problem and standardisation is the solution

Daniel Malan, Issued by Dentsu 18 Jun 2026

South Africa’s spam-call era is over and call centres must evolve or die

Direct Marketing

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Issued by Offernet 11 Jun 2026

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026

AI is not the answer. Your operating model is the problem

Digital

AI is not the answer. Your operating model is the problem

Matthew Landon, Issued by Dentsu 9 Jun 2026

Atzaró Okavango generates over R5.4m in revenue through strategic Google Ads campaign

Marketing

Atzaró Okavango generates over R5.4m in revenue through strategic Google Ads campaign

Issued by Cape Marketing Agency 5 Jun 2026

Pepkor shows growth as revenue jumps 13% to R54.8bn

Banking & Finance

Pepkor shows growth as revenue jumps 13% to R54.8bn

26 May 2026

The growing role of data and AI in media buying

Digital

The growing role of data and AI in media buying

Issued by TDMC 18 May 2026

Advertising

Warc: Meta ad revenue to hit $240bn in 2026 on AI automation

14 May 2026

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )

PR & Communications

AI is making PR the main character again

Nicola Tarr 13 May 2026

SMS + RCS + WhatsApp

Digital

SMS + RCS + WhatsApp

Issued by Celerity.chat 12 May 2026

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

Advertising

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Africa’s China tourism rankings: Egypt tops readiness index

Tourism

Africa’s China tourism rankings: Egypt tops readiness index

5 May 2026

Your boss just came back from holiday with an AI-generated song. Now what?

Artificial Intelligence

Your boss just came back from holiday with an AI-generated song. Now what?

Michelle Geere, Issued by AdBot 28 Apr 2026

Image credit: on Pexels

Energy

Smart meters change the game for 210,000 Eskom users

30 Mar 2026

Lorraine Landon is the head of advertising solutions for Google in sub-Saharan Africa. Source: Supplied.

Marketing

Google’s Lorraine Landon: 3 growth blockers holding back ROI in Africa

Lorraine Landon 17 Mar 2026

Your digital agency’s Shopify and Google Partner status is crucial to your success

Digital

Your digital agency’s Shopify and Google Partner status is crucial to your success

Issued by TDMC 12 Mar 2026

Source: Supplied. Luxembourg Marriott Hotel Alfa - Hotel Lobby.

Retail & Hospitality Property

Saudi Arabia and UAE drive Marriott's record growth in EMEA in 2025

4 Mar 2026

Radio & Audio

Why the smart money in 2026 is on digital radio streaming

Issued by United Stations 12 Dec 2025

Neglecting customer experience is stunting small business growth

CRM

Neglecting customer experience is stunting small business growth

Liezel Jonkheid 2 Mar 2026

Source: Supplied. The Telkom Training Centre in Clayville East, Olifantsfontein, which will go under the hammer through the auction house this month.

Property

Old buildings, new opportunities: Gauteng's adaptive reuse sparks new growth

12 Feb 2026

New report highlights visibility gap among African SMEs

Research Reports

New report highlights visibility gap among African SMEs

9 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

Joe Hamman, director, Novus Group says 2026 will see the evolution from media monitoring to decision monitoring (Image supplied)

Media

#BizTrends2026 | Novus Group's Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Joe Hamman 2 Feb 2026

Source: Pexels.

Financial Services

A look ahead: How crypto will revolutionise finance by the end of 2026

Christo de Wit 23 Jan 2026

How Crypto–TradFi convergence unlocks growth opportunities for trading partners in South Africa

Fintech

How Crypto–TradFi convergence unlocks growth opportunities for trading partners in South Africa

Issued by PrimeXBT 15 Jan 2026

Source: Supplied. Waldo Marcus, director at TPN Credit Bureau.

Trends

#BizTrends2026 | TPN Credit Bureau's Waldo Marcus: Resilience over expansion wins the day

Waldo Marcus 14 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

Social Media

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Marketing

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Fredine Swigelaar, Issued by Matte BLK 18 Dec 2025

7 Business trends your SME can leverage in 2026

SMEs

7 Business trends your SME can leverage in 2026

Issued by Domains.co.za 12 Dec 2025

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Pendoring

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Issued by Machine_ 11 Dec 2025

Why the smart money in 2026 is on digital radio streaming

Radio & Audio

Why the smart money in 2026 is on digital radio streaming

Andy Iverson, Issued by Algoa FM 9 Dec 2025

Pareto and Divercity break ground on major Menlyn residential development

Mixed-Use Property

Pareto and Divercity break ground on major Menlyn residential development

Issued by Catchwords 8 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

3 ways e-tailers can improve checkout conversion

E-commerce

3 ways e-tailers can improve checkout conversion

27 Nov 2025

Branding

Adobe bets $1.9bn on brand visibility, acquiring Semrush

25 Nov 2025

Winning logistics strategies for Black Friday 2025

Supply Chain

Winning logistics strategies for Black Friday 2025

Lebo Letsoalo 19 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Retail Marketing

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Issued by Hellopeter 12 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Connected media: The next frontier in South African media planning

Media

Connected media: The next frontier in South African media planning

Issued by Advertising Media Forum 4 Nov 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Computer Mania’s Shopify migration: Building a scalable e-commerce future

E-commerce

Computer Mania’s Shopify migration: Building a scalable e-commerce future

Issued by Realm Digital 3 Oct 2025