Agency model | Bizcommunity

Agency model | Bizcommunity

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Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Advertising

Heineken’s new global agency model rolls out for 2030

11 May 2026

The 10-person agency team is becoming one person with a laptop

Marketing

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Issued by Brave Group 25 Mar 2026

Hacking the human code: Why we’re done with the "agency standard"

Marketing

Hacking the human code: Why we’re done with the "agency standard"

Lesley Rencontre, Issued by DUO Marketing + Communications 24 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

#BizTrends2026 | Modus Operandi's Simon Säll: Predictions and contradictions - The future of work

Marketing

#BizTrends2026 | Modus Operandi's Simon Säll: Predictions and contradictions - The future of work

Simon Säll 4 Mar 2026

VoxComm issues call for agencies to transform business models in response to AI

Advertising

VoxComm issues call for agencies to transform business models in response to AI

Issued by Association for Communication and Advertising 3 Mar 2026

Cheryl Reddy, founder of Comms Reddy shares valuable lessons after the launch of the agency (Image supplied)

PR & Communications

Quiet growth: 4 lessons on building a PR agency that lasts

Cheryl Reddy 20 Feb 2026

The Lead Creative | Client agency partnerships that deliver

The Lead Creative

The Lead Creative | Client agency partnerships that deliver

Danette Breitenbach 20 Feb 2026

Cape Union Mart and Offernet turn real-time weather into revenue

Advertising

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 26 Feb 2026

From clients to creative allies

Marketing

From clients to creative allies

Issued by Moonsport 3 Feb 2026

Communications leader, Perri King, crowned at Forty Under 40 South Africa

DEI

Communications leader, Perri King, crowned at Forty Under 40 South Africa

28 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025

Matte BLK wins big at Mark Awards 2025

Marketing

Matte BLK wins big at Mark Awards 2025

Issued by Matte BLK 2 Sep 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Is your RTM agency agile and flexible enough to get it done?

Promotions & Activations

Is your RTM agency agile and flexible enough to get it done?

Issued by Provantage 22 Apr 2025

Maintaining magic: The role of culture in business scalability

Advertising

Maintaining magic: The role of culture in business scalability

Genevieve van Vuuren 30 Aug 2024

Ex publicis duo redefines agency agility

Marketing

Ex publicis duo redefines agency agility

Issued by Usably 9 Jul 2024

Rapt Group welcomes Melanie Campbell as partner: group strategy

Advertising

Rapt Group welcomes Melanie Campbell as partner: group strategy

13 Jun 2024

The Junxion team. Source: Supplied.

Marketing

Hoorah and Alexforbes partner to create in-house marketing agency, Junxion

5 Jun 2024

Source: © Bizcommunity.com The 2023 Bookmark Awards. Tanya de Jongh, integrated creative director, Rapt Creative contemplates her career and the invaluable lessons she has gained after being nominated to serve on the 2024 Bookmarks jury

Advertising

The importance of jury duty: Creative award shows essential in fostering a culture of excellence and collaboration

Tanya de Jongh 10 Apr 2024

Social Media

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

Dentsu South Africa, Kenya, Nigeria and Ghana launch Dentsu Creative

Advertising

Dentsu South Africa, Kenya, Nigeria and Ghana launch Dentsu Creative

Issued by Dentsu 17 Oct 2022

It's not about added value. It's about value

Media

It's not about added value. It's about value

Justin Keats, Issued by MediaHeads 360 13 Oct 2022

Oliver opens door to BrandTech Group for SA with new appointment

Advertising

Oliver opens door to BrandTech Group for SA with new appointment

Issued by Oliver 24 May 2022

Oliver's U-Studio grows through effective creative

Marketing

Oliver's U-Studio grows through effective creative

Issued by Oliver 18 May 2022

#BizTrends2022: Change is trending

Trends

#BizTrends2022: Change is trending

Edward Herridge 18 Jan 2022

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

Trends

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

Danette Breitenbach 11 Jan 2022

'Inside intelligence' is the future of advertising

Advertising

'Inside intelligence' is the future of advertising

17 Nov 2021

EXCLUSIVE: Craig Naicker talks Happy Friday

Marketing & Media

EXCLUSIVE: Craig Naicker talks Happy Friday

Evan-Lee Courie 14 Sep 2021

CWDi rebirths as Happy Friday

Marketing & Media

CWDi rebirths as Happy Friday

13 Sep 2021

Oliver Agency levels up with new management appointments

Marketing

Oliver Agency levels up with new management appointments

Issued by Oliver 31 Aug 2021

Oliver's in-house digital agency model pays off with double growth in the last year

Digital

Oliver's in-house digital agency model pays off with double growth in the last year

Issued by Oliver 4 Aug 2021

The rise of the hybrid media agency: How is the media industry transforming?

Media

The rise of the hybrid media agency: How is the media industry transforming?

Issued by Advertising Media Forum 18 May 2021

Ogilvy Johannesburg CCO Matthew Barnes to depart from agency for new venture

Marketing

Ogilvy Johannesburg CCO Matthew Barnes to depart from agency for new venture

Issued by Ogilvy South Africa 22 Apr 2021

iProspect launches as a new agency in South Africa and globally

Media

iProspect launches as a new agency in South Africa and globally

Issued by Dentsu 19 Mar 2021

Victor Dlamini and Mike Stopforth launch 48H, a social media crisis consultancy

Social Media

Victor Dlamini and Mike Stopforth launch 48H, a social media crisis consultancy

Evan-Lee Courie 2 Dec 2020

#SheSays: How to hustle

Marketing

#SheSays: How to hustle

Amelia Brown 14 Jul 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Research

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Image source: .

Research

Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Havas Media wins Reckitt Benckiser's South African portfolio

Marketing

Havas Media wins Reckitt Benckiser's South African portfolio

Issued by Havas Johannesburg 31 Jan 2020

Being on-site can give you a powerful voice at the table

Marketing

Being on-site can give you a powerful voice at the table

Issued by Oliver 29 Jan 2020

Suhana Gordhan, Executive Creative Director at FCB Joburg.

Trends

#BizTrends2020: Death. Or a brave new world

Suhana Gordhan 8 Jan 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.

Trends

#BizTrends2020: Creativity's tipping point in business

Gillian Rightford 20 Jan 2020

Case study: U-Studio - the Unilever on-site marketing success

Digital

Case study: U-Studio - the Unilever on-site marketing success

Issued by Oliver 10 Dec 2019

Image credit: Jon Flobrant on Unsplash.

Digital

Why digital marketing needs more female role models

Tasmin Kingma 7 Nov 2019