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Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South Africa
Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South AfricaArticle

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in South Africa, which enables faster, better creative decisions to deliver business impact...

Issued by Ipsos 15 Sep 2020

Encouraging consumer trust as online retail hots up
Encouraging consumer trust as online retail hots upArticle

"E-commerce's rise, especially now, reinforces the point that consumer trust and legitimacy of online retailers are paramount, especially in an era of heightened risk and uncertainty," says Bidorbuy CEO Craig Lubbe...

8 Jul 2020

DStv Media Sales to partner with international media group, WarnerMedia, as representative for its key TV channels in SA
DStv Media Sales to partner with international media group, WarnerMedia, as representative for its key TV channels in SAArticle

DStv Media Sales will, from 1 July, embark on a new commercial partnership with one of the world's leading providers and distributors of high-quality content, WarnerMedia...

Issued by DStv Media Sales 3 Jul 2020

Advertising in a time of crisis. What we've learnt so far...
Advertising in a time of crisis. What we've learnt so far...Article

As we emerge from lockdown, it's unlikely that we will resume pre-2020 behaviours, and the full impact that this has on advertising and brands continues to evolve...

Issued by Ipsos 19 Jun 2020

Cars: Transition from lockdown is a fork in the road - here are two possible outcomes for future travel
Cars: Transition from lockdown is a fork in the road - here are two possible outcomes for future travelArticle

The pandemic has forced many people to shift from public transport to car travel. But is this likely to be permanent?

Enrica Papa and Nicole Badstuber 5 Jun 2020

Ipsos poll: Online South Africans have more confidence in government than in business
Ipsos poll: Online South Africans have more confidence in government than in businessArticle

A majority of online South Africans are confident that the national government is effectively addressing the threat posed by the spread of the coronavirus, even as lockdowns and closures force millions to isolate themselves...

Issued by Ipsos 7 Apr 2020

Close to 3 in 10 men say sexual jokes or stories at work are acceptable
Close to 3 in 10 men say sexual jokes or stories at work are acceptableArticle

Nearly 3 in 10 men (28%) around the world think it's acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women's Day on 8 March 2020...

Issued by Ipsos 6 Mar 2020

A hard day's work: Global attitudes to gender equality in the workplace
A hard day's work: Global attitudes to gender equality in the workplaceArticle

A new global study carried out in 27 countries shows men and women remain divided about gender equality in the workplace...

Issued by Ipsos 6 Mar 2020

Cyril Ramaphosa popular amongst South Africans, but political parties questionable
Cyril Ramaphosa popular amongst South Africans, but political parties questionableArticle

Some of the most important findings from a Pulse of the People survey conducted by Ipsos towards the end of 2019...

Issued by Ipsos 12 Feb 2020

Image source:
#ATMDubai: Travel trends for Boomers, Gen X, Y and Z to look out forArticle

"Although all generations are now looking for activities and experiences, above all else, what makes this market more complex, is the individual preferences and demands of each generation and of course ultimately, the challenge facing marketers trying to engage with them."

4 Feb 2020

Wise releases results of Global Education Barometer
Wise releases results of Global Education BarometerArticle

Coinciding with the International Day of Education, Wise has released an extensive study on the views of young people. Conducted by Ipsos, the survey was undertaken in 20 countries across the globe, in order to understand how youth perceive their education and how prepared and confident they feel in their future...

24 Jan 2020

South Africans unsure of what to expect in 2020
South Africans unsure of what to expect in 2020Article

It is no surprise that South Africans view the year ahead with trepidation, however, younger South Africans are more optimistic than older people, and political party allegiance does make a difference to views on the future...

Issued by Ipsos 20 Jan 2020

MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.
#AssegaiAwards2019: All the winnersArticle

The 2019 Assegai Awards was recently held at The Polo Room/Inanda Club in Sandton, Johannesburg...

13 Nov 2019

Image credit: Roman Kraft on Unsplash.
Key findings from Wan-Ifra's 30th World Press Trends reportArticle

The World Association of Newspapers and News Publishers (Wan-Ifra) recently released the 30th World Press Trends report...

6 Nov 2019

Drivers and fears of SA's online consumers
Drivers and fears of SA's online consumersArticle

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

Lauren Hartzenberg 28 Oct 2019

Celebrating Kwambele turning five years old and the promotion of social marketing through a collaborative effort
Celebrating Kwambele turning five years old and the promotion of social marketing through a collaborative effortArticle

In honour of Kwambele turning five years old, the agency held a celebration, amalgamated with a three-panellist discussion...

Issued by Kwambele Social Marketing 9 Oct 2019

Dale Hefer, Integrated Marketing Conference (IMC) CEO.
#BizTrends2020: The need to prove that marketing is business™Article

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; it's A LOT of rands...

Dale Hefer 8 Oct 2019

Are contact centres soft targets for stealing your personal data?
Are contact centres soft targets for stealing your personal data?Article

Hackers are becoming more brazen in the way they target organisations as they hunt for soft targets...

25 Sep 2019

South Africans weigh in on attitudes towards women
South Africans weigh in on attitudes towards womenArticle

Ipsos examines the diverse opinions that South Africans have towards issues of women's place in marital relations as well as violence towards women...

Issued by Ipsos 9 Sep 2019

Mauritius. Image source: Gallo/Getty.
PAMRO 2019 speakers announcedArticle

With less than a month to go to the Pan African All Media Research Conference, PAMRO has announced speakers for its annual conference and is making a final call for delegates...

12 Aug 2019

Image source: Gallo/Getty.
Fake news and the role of the ordinary citizenArticle

Fake news is eroding trust in the media in Africa, fuelling hate speech and leading to violence in extreme instances...

12 Jul 2019

Project Dignity yielding positive results, encouraging school attendance
Project Dignity yielding positive results, encouraging school attendanceArticle

Project Dignity, the non-profit extension of Subz Pants and Pads which has been disseminating sponsored Subz packs to disadvantaged schoolgirls, is having a positive impact on school attendance according to a recent survey...

9 Jul 2019

Attention matters: How 24.com and The SpaceStation are helping brands solve social feed fatigue
Attention matters: How 24.com and The SpaceStation are helping brands solve social feed fatigueArticle

While social media adoption continues to grow, brands are facing an increasing challenge: feed fatigue. The average user scrolls the height of the Empire State Building in a single day in social media feeds like Facebook and Instagram...

Issued by The SpaceStation 3 Jul 2019

How youth expectations of local leadership mirror expectations of brands
How youth expectations of local leadership mirror expectations of brandsArticle

As the African National Congress (ANC) celebrates its 2019 election victory, South Africans will now be turning their collective attention to President Cyril Ramaphosa to see if he can deliver on his party's promises...

Jenni Pennacchini, Issued by KLA 21 Jun 2019

Five things women can do to bridge the gender pay gap
Five things women can do to bridge the gender pay gapArticle

On 1 May, South Africa, along with the rest of the world celebrates Worker's Day - a holiday that is over 130 years old to commemorate the hardships faced and overcome by workers and labourers from all over the globe...

29 Apr 2019

#ECO19: How to build and sustain the trust of the online consumer
#ECO19: How to build and sustain the trust of the online consumerArticle

The key to building and sustaining the trust of the online consumer is to focus your business entirely on them, says Platinum Seed's Bradley Elliott...

Maroefah Smith 25 Mar 2019

Ellana Lee is senior vice president, CNN International & head of CNN Vision.
CNN marks 10 Years of profiling African VoicesArticle

Every week, 'African Voices' highlights three different figures from Africa, who lead the narrative to show 'their Africa' to our viewers...

Ellana Lee 11 Mar 2019

Photo: AWOL Tours
Building sustainable tourism in developing countriesArticle

Tourism practitioners met for a two-day workshop in Durban recently to share best practices and methodologies that have the potential to shape the future of sustainable tourism economies in developing countries...

21 Feb 2019

Why video is essential to your marketing plan
Why video is essential to your marketing planArticle

Telling a story with visual elements will always attract the reader or viewer to a story and social media posts that include pictures or video are viewed more times by users...

Issued by Content Lounge 1 Feb 2019

#BizTrends2019: 3 trends affecting how independent education should be marketed in SA
#BizTrends2019: 3 trends affecting how independent education should be marketed in SAArticle

Marketing schools is different to marketing a soft drink or an internet package. School education has an enormous influence on children's lives, from the way they tackle problems to the job prospects available to them...

Marí Lategan 14 Jan 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
#BizTrends2019: Business excellence in Africa relies on customer centricityArticle

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...

Sarina de Beer 7 Jan 2019

Are we making ourselves more vulnerable to cyber attacks in the workplace?
Are we making ourselves more vulnerable to cyber attacks in the workplace?Article

Some organisations still feel that by digitising their businesses, they will be exposing themselves to cyber threats...

Brendan McAravey 13 Dec 2018

Survey: Most Influential Brands in South Africa
Survey: Most Influential Brands in South AfricaArticle

Ipsos South Africa has released the results of its inaugural survey measuring the influence that brands have on South Africans at an event held at Melrose Arch on Friday, 16 November...

Issued by Ipsos 20 Nov 2018

Unlocking Black Friday and Cyber Monday deals around the world
Unlocking Black Friday and Cyber Monday deals around the worldArticle

Online shopping has become a global phenomenon. In the fourth annual cross boarder e-commerce report, Paypal and Ipsos indicate that over 60% of current online shoppers in South Africa are shopping internationally...

Issued by Aramex 16 Nov 2018

Vehicle quality in SA shows improvement
Vehicle quality in SA shows improvementArticle

The latest survey of the quality of South African passenger cars and light commercials, conducted by Ipsos in 2017, shows a slight improvement compared to the figures for 2016...

12 Nov 2018

11 reasons why digital marketing should be a company's prority
11 reasons why digital marketing should be a company's prorityArticle

Modern technology keeps on changing and soaring to new heights. Businesses are trying their best to do everything they can to keep up and are also changing their business models to online ones.

Issued by Digital School of Marketing 17 Oct 2018

E-commerce needs ERP
E-commerce needs ERPArticle

PayPal and Ipsos expect that South Africans will spend over R50bn on online shopping this year...

10 Oct 2018

E-commerce needs ERP
E-commerce needs ERPArticle

E-commerce is growing rapidly and many will increase their online spend to get better deals, for its convenience and savings on shipping...

Bernard Ford 9 Oct 2018

How digital is driving media growth in Africa
How digital is driving media growth in AfricaArticle

Affluent consumers in Africa are at the forefront of adopting new technologies and social media is now considered the first port of call for news...

14 Sep 2018

Online spend in SA will hit R45bn in 2018, and consumers are shopping the globe
Online spend in SA will hit R45bn in 2018, and consumers are shopping the globeArticle

South Africans are forecasted to spend over R45 billion online this year, with over 60% making a purchase from an overseas retailer...

10 Sep 2018

Is it possible to rebuild trust in South African institutions?
Is it possible to rebuild trust in South African institutions?Article

Corruption thrives in environments where there is little or no trust, so rebuilding trust in South African institutions should be a priority says Dr Tim London, senior lecturer at the UCT Graduate School of Business, who will be speaking on the topic at the upcoming Leaderex 2018...

Issued by UCT Graduate School of Business 3 Sep 2018

Why online marketplaces can be catalysts for SME growth
Why online marketplaces can be catalysts for SME growthArticle

In the modern business environment, one of the biggest make-or-break factors for small to medium-sized companies is creating and maintaining a strong online presence...

21 Aug 2018

Exploring the world: Where do the globe's most affluent spend their holiday?
Exploring the world: Where do the globe's most affluent spend their holiday?Article

With the holiday season in full swing and affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among the affluent worldwide?

17 Aug 2018

5 thoughts to bear in mind when targeting women this Women's Month
5 thoughts to bear in mind when targeting women this Women's MonthArticle

With August being Women's Month, we are receiving the annual barrage of feel-good corporate PR, advertising and social media campaigns celebrating and targeting female consumers. Yet all too many campaigns miss the mark...

Cindy Diamond 16 Aug 2018

Source: Sergey Ryzhov ©
Audi, Volkswagen recognised for customer serviceArticle

In the latest automotive customer care survey conducted by Ipsos in South Africa, the Audi and Volkswagen brands have once again taken top positions...

8 Aug 2018

5 expectations of the African millennial consumer
5 expectations of the African millennial consumerArticle

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

19 Jul 2018

The digital landscape of South Africa
The digital landscape of South AfricaArticle

Ellen De Matos Silva shares her thoughts on the digital landscape of South Africa as well as the rise of e-commerce...

Ellen De Matos Silva 19 Jul 2018

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll
Canada, the US and South Africa have the most inclusive view of nationality: Ipsos pollArticle

An Ipsos Global Advisor survey shows Canada and the United States, followed closely by South Africa, have the most inclusive definition of nationality, followed by France, and Australia...

Issued by Ipsos 26 Jun 2018

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