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GroupM and Kantar move to new office spaceArticle

GroupM and Kantar recently unveiled their new home, dubbed 'The Base', a Johannesburg-based office that'll host all of its local employees, ushering in an era of collaboration and partnership...

11 Jun 2019

Image source: Gallo/Getty.
Africa needs more advertising investmentArticle

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments...

Federico de Nardis 6 Jun 2019

Why the time is up for long-term media buying commitments
Why the time is up for long-term media buying commitmentsArticle

Advertising is a global, multibillion-dollar business that connects manufacturers and consumers across a variety of mediums...

Issued by MediaCom 31 May 2019

Image source: Gallo/Getty.
First Africa Media Index published on Africa's media marketsArticle

Launch of a study that provides insights on trends and knowledge of the African media sector and how it affects investment, governance, local business and economies...

24 May 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brandArticle

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

Elizma Nolte 15 Apr 2019

Don't let the current economic storm lead to emotional decisions about your media budget
Don't let the current economic storm lead to emotional decisions about your media budgetArticle

Statistics released in the latest This year, next year report by GroupM identifies South Africa as one of the 'fragile five' in terms of a real recession...

Issued by MediaCom 26 Mar 2019

#BestofBiz 2018: Marketing & Media
#BestofBiz 2018: Marketing & MediaArticle

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

18 Dec 2018

GroupM moved house this month
GroupM moved house this monthArticle

GroupM's new group office opened on Monday, 19 November, in Cape Town. This move is to ensure a more powerful offering to all its clients, with data and digital at the core...

Issued by MediaCom 26 Nov 2018

The Grey Africa Network sets its Vision 2020 at the Phambili Africa annual conference
The Grey Africa Network sets its Vision 2020 at the Phambili Africa annual conferenceArticle

The Grey Africa Network three-day conference, Phambili Africa, wrapped up with Grey CEO, Paul Jackson, presenting the Group's Vision 2020...

Issued by Grey 28 Sep 2018

That's what they would say, wouldn't they?
That's what they would say, wouldn't they?Article

Why brands should use the TWSTWT test to validate media research...

Sue Unerman, Issued by MediaCom 19 Sep 2018

#NewBiz: WPP's GroupM network wins $1.4bn Mars global media business
#NewBiz: WPP's GroupM network wins $1.4bn Mars global media businessArticle

After a large-scale review earlier this year, Mars has consolidated all of its media planning and buying duties with WPP's GroupM network...

10 Aug 2018

Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI
Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROIArticle

Every marketer will smile at the thought of achieving an ROI of 90% for a 10% marketing investment. But is this achievable today?..

Claudelle Naidoo, Issued by MediaCom 27 Mar 2018

MediaCom SA puts people first by reaching B-BBEE Level 1
MediaCom SA puts people first by reaching B-BBEE Level 1Article

Once again, MediaCom's "people first" philosophy has steered them to a leading position in the industry. The company achieved a Level 1 status for Broad-Based Black Economic Empowerment (B-BBEE) on 6 March...

Issued by MediaCom 9 Mar 2018

Federico de Nardis,CEO Of GroupM Sub-Saharan Africa.
New CEO for Group M Sub-Saharan AfricaArticle

Federico de Nardis has been named CEO Of GroupM Sub-Saharan Africa...

16 Feb 2018

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital ageArticle

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

Leigh Andrews 3 Nov 2017

Revlon selects WPP's Grey and MediaCom as global agencies of record
Revlon selects WPP's Grey and MediaCom as global agencies of recordArticle

Revlon recently announced the appointment of Grey as its global creative agency of record and MediaCom as its global media agency of record...

Issued by Grey 15 Aug 2017

Ad enhancement, not interruption: Capturing the moment
Ad enhancement, not interruption: Capturing the momentArticle

Picture the scene: you're trying to share a video with a couple of friends to illustrate a point you've been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you've been playing before...

Michael Nicholas & Duncan Southgate, Issued by Kantar 6 Apr 2017

WPP forms Health & Wellness company to extend competitive advantage
WPP forms Health & Wellness company to extend competitive advantageArticle

A new subsidiary, WPP Health & Wellness, has been formed by WPP to build on it areas of competitive advantage and accelerate growth, new opportunities and better health outcomes for clients.

7 Feb 2017

GroupM becomes majority stakeholder in MediaCom India
GroupM becomes majority stakeholder in MediaCom IndiaArticle

WPP's global media investment arm, GroupM, has increased its holding in MediaCom India to become a majority stakeholder, which allows MediaCom India to access and tap into the global reach and infrastructure of GroupM...

26 Jan 2017

#BizTrends2017: Personalisation takes centre stage
#BizTrends2017: Personalisation takes centre stageArticle

In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year…

Monique Claassen 13 Jan 2017

John Little
#BizTrends2017: Agencies need to observe, respond to marketers' changing needsArticle

There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International...

John Little 9 Jan 2017

Consensus Ad Forecast indicates global advertising spend slows in 2017
Consensus Ad Forecast indicates global advertising spend slows in 2017Article

Warc, a UK-based marketing intelligence service, has released its latest Consensus Ad Forecast, indicating that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017...

7 Nov 2016

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontierArticle

At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...

Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Jury members selected for Lions Entertainment
Jury members selected for Lions EntertainmentArticle

The jury members for the Entertainment Lions and the Entertainment Lions for Music have been selected. Bringing together brands and creators, the event encompasses how content is incorporated into mainstream culture through effective storytelling and compelling content...

26 Apr 2016

International jurors announced for Dubai Lynx includes South Africans
International jurors announced for Dubai Lynx includes South AfricansArticle

There will be 56 international jurors judging entries from across the MENA region at the 10th Dubai Lynx, including six South Africans...

14 Jan 2016

WPP's GroupM acquires The Exchange Lab
WPP's GroupM acquires The Exchange LabArticle

WPP announces that GroupM, media investment management group, has acquired The Exchange Lab...

22 Dec 2015

Yonder Media acquired by GroupM
Yonder Media acquired by GroupMArticle

WPP's GroupM has acquired a majority stake in Yonder Media, one of South Africa's specialised mobile marketing agencies...

12 Nov 2015

What is the future of insights and analytics?
What is the future of insights and analytics?Article

Bizcommunity has partnered with Millward Brown in South Africa to conduct 'Insights2020 - Driving Customer-Centric Growth' - a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth...

Issued by Bizcommunity.com 27 Aug 2015

Judges announced for the Loeries Media Innovation category
Judges announced for the Loeries Media Innovation categoryArticle

Virginia Hollis, managing director at the Magnetic Connection, heads up the Loeries Media Innovation category as jury chair...

15 Jul 2015

Lions Innovation announces start-ups
Lions Innovation announces start-upsArticle

Lions Innovation has announced the ten finalists of this year's inaugural Start-up Academy, following a global search that netted over 100 submissions.

19 Jun 2015

Insights2020 launches
Insights2020 launchesArticle

The Insights2020 study is a leadership initiative to help business leaders decode how insights and analytics drive change and growth...

Issued by Kantar 12 May 2015

John Montgomery
It's coming... The Internet of ThingsArticle

The Internet of Things is already way beyond hype. It is going to be big. How big? That depends on the source, but by 2020 it will be worth trillions of dollars...

Danette Breitenbach 10 Oct 2014

Social Media Week offers compelling reasons to attend
Social Media Week offers compelling reasons to attendArticle

Social Media Week (SMW) is a leading news and publishing platform and worldwide event that takes place in close to 20 cities each year...

11 Sep 2014

Danette Breitenbach
Advertising industry well represented at inaugural Social Media WeekArticle

It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week...

Danette Breitenbach 4 Sep 2014

Debut of Social Media Week in Johannesburg
Debut of Social Media Week in JohannesburgArticle

Social Media Week (SMW) debuts in Johannesburg from 22-26 September 2014. All main events will take place across Braamfontein and Milpark including the Wits Theatre, Wits Amphitheatre, Jozi Hub and more...

1 Sep 2014

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