FIFA World Cup | Bizcommunity

FIFA World Cup | Bizcommunity

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

Morocco's airport capacity set to more than double by 2030

Aviation

Morocco's airport capacity set to more than double by 2030

Ahmed Eljechtimi 17 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Advertising

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Pictured: Naadiya Moosajee. Image supplied.

Social Entrepreneurship

Naadiya Moosajee's quest to make engineering accessible to girls across Africa

Aa-isha Hassiem 4 Sep 2024

Hisense unveils official sponsorship of Real Madrid

Sponsorship

Hisense unveils official sponsorship of Real Madrid

Issued by The Noise Factory 30 Aug 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Branding

Brand South Africa's Today I woke up in South Africa most loved campaign in SA's 30 years

Danette Breitenbach 13 Jun 2024

Optimize seconds its CEO to Fifa Beach Soccer World Cup - Seychelles

Marketing

Optimize seconds its CEO to Fifa Beach Soccer World Cup - Seychelles

Issued by Optimize Agency 31 May 2024

The power of place in modern marketing

Marketing

The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

Managing the fast-paced nature of breaking news with wit, warmth, and wisdom

Media

Managing the fast-paced nature of breaking news with wit, warmth, and wisdom

Issued by Newzroom Afrika 8 Mar 2024

New Jersey awarded 2026 World Cup final, Mexico to host opener

Sport

New Jersey awarded 2026 World Cup final, Mexico to host opener

6 Feb 2024

SA's rugby team success as catalyst to growing other sports

Sport

SA's rugby team success as catalyst to growing other sports

Issued by MDNTV 8 Dec 2023

Johannesburg Expo Centre: A cultural and economic cornerstone of South Africa

Events & Conferencing

Johannesburg Expo Centre: A cultural and economic cornerstone of South Africa

Issued by Rand Show 6 Dec 2023

Cristiano Ronaldo is the most prominent spokesperson for Binance. Source: x.com

4th Industrial Revolution

Cristiano Ronaldo faces $1bn lawsuit, implicated in Binance crypto fraud

Lindsey Schutters 1 Dec 2023

Image supplied. The national winners of the 2023 Vodacom Journalist of the Year Awards

Media

The 2023 national Vodacom Journalist of the Year Awards winners

1 Dec 2023

Architect render of the Santiago Bernabéu. Source: GMP Architecten

Smart Buildings & Cities

Real Madrid stadium revamp gets ready for Taylor Swift, faces new corruption allegations

Lindsey Schutters 24 Nov 2023

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Source: Supplied. John Jack, chief executive officer of Galetti Corporate Real Estate.

Office Property

3 key factors driving Cape Town's commercial property boom

19 Oct 2023

Deshnie Govender, head of marketing sub-Saharan Africa, TikTokinterviewed by Marlon Mosadi, for BirdWatching at the Loeries (Image: Terry Levin)

Loeries Creative Week

Birdwatching at the Loeries: E5

10 Oct 2023

Source: Gallo Images Ogilvy won a total of 16 Loeries at the 45 Loeries

Loeries Creative Week

#Loeries2023: 232 Loeries awarded

Danette Breitenbach 9 Oct 2023

The awards were held last week. Source: Supplied.

Youth Marketing

The New Generation Awards winners revealed

2 Oct 2023

Source: © 123rf Hendrik du Preez, vice president – Africa at Qatar Airways outlines the airlines' sport sponsorship strategy in Africa

Sponsorship

Qatar Airways: Selling airline seats in Africa through sports sponsorships

Hendrik du Preez 8 Sep 2023

Advertising

All the 2023 New Generation Awards finalists!

4 Sep 2023

Branding

Coca-Cola: The world's most valuable and strongest non-alcoholic drinks brand

29 Aug 2023

Image source: Alex Green from

Family Law

Govt pilots online platform for protection orders

10 Aug 2023

#OrchidsandOnions: Siya Kolisi shows the best of SA with new tourism ad

#OrchidsandOnions

#OrchidsandOnions: Siya Kolisi shows the best of SA with new tourism ad

Brendan Seery 10 Aug 2023

World Football Summit appoints APO Group as official public relations agency in Africa

PR & Communications

World Football Summit appoints APO Group as official public relations agency in Africa

Issued by APO Group 21 Jul 2023

Lindiwe Maduna appointed MD of Duma Collective

PR & Communications

Lindiwe Maduna appointed MD of Duma Collective

11 Jul 2023

Mscsports announces appointment of Carrie Delaney as managing director

Sponsorship

Mscsports announces appointment of Carrie Delaney as managing director

Issued by Mscsports 11 Jul 2023

Image supplied.

IAB Bookmarks Awards

#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

McDonald's South Africa delivering to the fans

OOH

McDonald's South Africa delivering to the fans

Issued by Primedia Out-of-Home 19 Apr 2023

Image source: Bruce Rolff –

Criminal Law

R165m in assets seized from World Cup accommodation corruption accused

18 Apr 2023

Source: © Provoke Media The 2023 Africa Sabre Awards finalists and winners have been announced

PR & Communications

All the Sabre Awards Africa 2023 winners & finalists

14 Apr 2023

#OrchidsandOnions: Nando's gives us a real feed

#OrchidsandOnions

#OrchidsandOnions: Nando's gives us a real feed

Brendan Seery 20 Feb 2023

Banking

Standard Bank appoints new group head of communications

13 Feb 2023

Sponsorship

South African Tourism wants to sponsor football club Tottenham Hotspur - is it a good idea?

Brendon Knott 6 Feb 2023

Pele "a global inspiration and champion of peace"

Sport

Pele "a global inspiration and champion of peace"

30 Dec 2022

Branding

Hosting the World Cup: what Qatar can learn from South Africa about nation branding

Brendon Knott 5 Dec 2022

Advertising

World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics

Simon Chadwick 29 Nov 2022

#OrchidsandOnions: Sneaking in some ambush tactics

#OrchidsandOnions

#OrchidsandOnions: Sneaking in some ambush tactics

Brendan Seery 21 Nov 2022

Marketing

World Cup 2022: Qatar is accused of 'sportswashing' but do the fans really care?

Argyro Elisavet Manoli 21 Nov 2022