Creative Effectiveness | Bizcommunity

Creative Effectiveness | Bizcommunity

News

Warc has released the 5th edition of Warc Rankings analysis linking creativity and effectiveness in The health of creativity 2026 (Image supplied)

Advertising

Why award-winning creative ideas double campaign impact

20 hours

What African creativity already knows about the age of AI

Cannes Lions

What African creativity already knows about the age of AI

Issued by The Up&Up Group 1 day

Artificial Intelligence

AI makes ad targeting routine, forcing brands to bet on creative

Natascha Torres 11 Sep 2026

Uber Eats' campaign Football is for food did well in the Cannes Creative Effectiveness category. Source: YouTube.

Cannes Lions

Warc says cultural relevance and creators drive Cannes effectiveness wins

13 Aug 2026

Companies where finance trusts marketing grow nearly twice as fast

Marketing

Companies where finance trusts marketing grow nearly twice as fast

Musa Kalenga, Issued by Brave Group 30 Jul 2026

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

The evidence behind the applause

Marketing

The evidence behind the applause

Marc Dhalluin, Issued by TruthsetsOnline.com 20 Jul 2026

Publicis Africa has won a Bronze Lion under strategy. Source: YouTube.

Cannes Lions

#Cannes2026 | Kenya’s The Partnership Agency wins Bronze Lion

Karabo Ledwaba 26 Jun 2026

WPP will become the first advertising partner to pilot Meta's new creative solution. Source: Supplied.

Artificial Intelligence

WPP and Meta expand partnership with new creative AI pilot

23 Jun 2026

Uber Eats and Special US win Grand Effie at US 2026 Effie Awards for Football is for Food (Image supplied)

Advertising

Uber Eats wins US Effie Awards' Grand Effie

29 May 2026

Eddy Cue. Spurce: Apple.

Cannes Lions

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

22 May 2026

Cannes Lions

#CannesLions2026 | Creative Marketer of the Year named

18 May 2026

MEA region has done well at The One Show. Source: Supplied.

The One Club for Creativity

Accenture Song SA dominates One Show MEA with 3 Golds

15 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Kantar reveals the world’s most effective advertising of the year

Advertising

Kantar reveals the world’s most effective advertising of the year

Issued by Kantar 21 Apr 2026

(Image source: © Firece Pharma Ten South Africans have been named to the Cannes Lions awarding juries

Cannes Lions

#CannesLions2026 | Awarding juries feature top South Africans

17 Apr 2026

Advertising

Agency ends success speculation by winning awards

26 Mar 2026

Eleven global strategy leaders join Ellie Bamford to define the year’s best in creative effectiveness. Source: Supplied.

Advertising

Meet the global leaders guiding NYF's 2026 Creative Effectiveness Awards

20 Mar 2026

Advertising

Warc Effective 100: Unilever and Ogilvy Top 2025 Rankings

18 Mar 2026

Effie and System1 launch new book on creative and media effectiveness

Effie Awards

Effie and System1 launch new book on creative and media effectiveness

28 Jan 2026

New York Festivals has opened entries for its 2026 Advertising Awards with a new campaign from Grey New York that calls out awards gimmicks and puts the focus back on the work. (Image supplied)

Advertising

NYF Advertising Awards open for 2026 with a sharp “no BS” message

14 Jan 2026

SA creatives secure 8 spots on The One Show 2026 Jury

The One Club for Creativity

SA creatives secure 8 spots on The One Show 2026 Jury

10 Dec 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

Research

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Issued by Kantar 5 Nov 2025

Tseliso Rangaka among One Show 2026 Jury Presidents

The One Club for Creativity

Tseliso Rangaka among One Show 2026 Jury Presidents

22 Oct 2025

Pick n Pay has chosen new creative partners. Source: Pick n Pay.

Advertising

Pick n Pay chooses Halo and Second Rodeo as creative partners

30 Sep 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Marketing & Media

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Marketing

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Issued by Penquin 8 Aug 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

Cannes Lions

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

#Cannes2025 winners: Experience and Strategy Lions

Cannes Lions

#Cannes2025 winners: Experience and Strategy Lions

Danette Breitenbach 20 Jun 2025

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings

Cannes Lions

#CannesLions2025: Joe Public adds two more shortlistings

Danette Breitenbach 17 Jun 2025

Dentsu Creative South Africa appoints Mokhethi Siganunu as strategy director

Advertising

Dentsu Creative South Africa appoints Mokhethi Siganunu as strategy director

Issued by Dentsu 9 Jun 2025

World’s most awarded strategist to open conference

Marketing

World’s most awarded strategist to open conference

Issued by IMC Conference 27 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

Cannes Lions

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

Marketing

Rogerwilco joins the B Corp movement: What it means for employees, clients, and the industry

Mongezi Mtati 5 Mar 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Cannes Lions

#Cannes2025: 3 top creatives from continent named jury presidents

Danette Breitenbach 17 Jan 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

Levergy shines with 19 wins at the Assegai Awards

Direct Marketing

Levergy shines with 19 wins at the Assegai Awards

Jessica Porter, Issued by Levergy 22 Nov 2024

Agency gets finalist nod for 3 top marketing awards

Marketing

Agency gets finalist nod for 3 top marketing awards

Issued by Matte BLK 6 Nov 2024